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Removing Friction In The eCommerce Customer Journey

Groove

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Or seeing a significant increase in abandoned carts and want to increase the number of paying customers?

eCommerce 370
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 249
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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

Kissmetrics

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. Start producing product videos. A sales pitch.

eCommerce 225
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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

E-commerce seems to be eating up the retail world right now. Here are the five most important factors for success in e-commerce that you can’t afford to ignore. First, let’s talk about why so many e-commerce businesses struggle in the first place. Why many e-commerce businesses struggle.

eCommerce 234
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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. There are so many different rules to set that help eCommerce merchants capture the leads they want. The right content.

Marketing 367
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How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

Kissmetrics

If you’re not strategic about how you run your e-commerce side hustle, it can actually feel restricting. However, you don’t need to give up your e-commerce dreams just yet. In fact, you can run a successful e-commerce business in as little as 15 hours a week. Growing an online business is no simple task.

eCommerce 211