Thu.Nov 17, 2022

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Francesca’s Appoints New CFO as it Builds Out Executive Team

Retail TouchPoints

Francesca’s has named Teresa Baker as its new EVP and CFO. Baker brings more than 20 years of brick-and-mortar and ecommerce experience to the role, including supporting multiple startups and private equity-backed companies both internationally and in the U.S. Baker most recently served as CFO for Hollar , an online dollar store. She also has served as CFO for Carbon38 , a women’s activewear brand, and CFO and COO at Colorado Group , an Australian retailer with more than 450 retail s

eCommerce 289
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

Looking for a complete ecommerce checklist that will help you to grow your online business? Look no further. You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. At some point, every small business and large business starts seeing sales slow down. It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market.

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Lily AI and Pimberly Partner to Help Retailers Manage Data and Digital Assets

Retail TouchPoints

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. Pimberly is a cloud-based PIM (Product Information Management) and DAM (Digital Asset Management) platform designed to combine automation and scoping and localization capabilities to enable outstanding product experiences across sales channels.

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Unlock Loyalty Throughout The Customer Lifecycle

Forrester eCommerce

Loyalty marketers, the scope of your job just expanded. And before you panic, it’s a good thing. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Customer 195
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Party City Hires New COO to Spearhead Cost-Driven Supply Chain Revamp

Retail TouchPoints

Party City has hired Peter Smith as Chief Operating Officer to help the retailer optimize its supply chain and cut costs as it navigates economic uncertainty. The company has promoted EVP and Chief Commercial Officer Sean Thompson to the role of President and Chief Commercial Officer, adding marketing and ecommerce roles to his existing responsibilities.

Supplies 272
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How Marketing Operations Leaders Set Clear Boundaries Using Project Acceptance And Prioritization Strategies

Forrester eCommerce

This time of year, I’m talking to many marketing operations leaders about fiscal-year planning — revenue planning, marketing planning, and campaign planning. These leaders are being asked to deliver operational excellence with reduced budgets and resources. And yet the work of marketing hasn’t changed. The phrases “do more with less,” “maximize efficiency and effectiveness,” and […].

More Trending

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Marketing Operations: Hot Topics from B2B Summit EMEA

Forrester eCommerce

One of the most popular attractions at Forrester’s B2B Summit EMEA is the Analyst 1-on-1s. Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research. Here’s a summary of the hot topics discussed during this year’s marketing […].

B2B 195
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How to Ensure a Delightful CX this Cyber 5 Through Synthetic and Real User Monitoring

Retail TouchPoints

This year, the holidays are shaping up to be incredibly competitive, as ecommerce sales are predicted to climb up to 14%, compared to last year’s 8.4%. Therefore, it’s imperative for online retail brands to ensure their sites can scale during those high traffic periods and accommodate the increase in shoppers. . Don’t Overestimate Customer Patience — Cyber 5 Success Depends on Speed.

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Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue

Forrester eCommerce

Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.

Marketing 195
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CNBC: Unionized Starbucks Workers Strike at More Than 100 Stores on Red Cup Day

Retail TouchPoints

Workers at 113 unionized Starbucks locations reportedly planned to strike on Nov. 17, Red Cup Day, for at least part of operating hours, according to CNBC and other media outlets. The annual event, when the chain gives away reusable red cups with any purchase, has become one of its busiest days due to the collectability of the souvenirs. Starbucks Workers United is protesting the day by distributing a version of the red cup with the Grinch’s hand holding an ornament decorated with Starbucks unio

Events 264
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Forrester’s Buyer Insights Reports Reveal Current Business Drivers and Buying Behaviors

Forrester eCommerce

The first step to becoming audience-centric is to develop expertise and knowledge about your organization’s target buyers. However, getting actionable insights into buyer behavior isn’t easy. That’s why in Forrester’s new annual Buyers’ Journey Survey, 2022, we asked more than 20,000 business buyers around the world to examine their preferences during each phase of the […].

B2B 195
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Breakthrough Helps Retailers Optimize Their Shipping Strategies

Retail TouchPoints

Breakthrough ’s FELIX platform is designed to help retailers access the data, insights and clarity they need to find and create efficiencies within their networks, inform strategic decision-making and reimagine the movement of goods. This strategic web-based transportation intelligence platform offers shippers a streamlined technology targeted to three categories: energy, freight and sustainability solutions.

Shipping 264
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Anticipate Your Customers’ Next Best Experiences

Forrester eCommerce

The future of experiences will be driven by analytics, and many of them will be anticipatory.

Customer 195
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Estée Lauder to Acquire TOM FORD in $2.8B Deal

Retail TouchPoints

Following weeks of public speculation regarding the acquisition, The Estée Lauder Companies (ELC) will acquire TOM FORD in a deal valued at $2.8 billion. The transaction is expected to close during the first half of 2023. Existing TOM FORD partners Ermenegildo Zegna Group , which produces the brand’s fashion, and Marcolin S.p.A , which manages its eyewear, will enter long-term license agreements with ELC.

Fashion 261
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How To Beat the Competition in DTC Ecommerce [Download] | Salsify

Salsify

Salsify publishes a new guide explaining how brands can use a product data management solution to satisfy the needs of direct-to-consumer (DTC) shoppers.

Download 147
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Kohl’s pulls guidance as it buckles up for discount-heavy holiday season

RetailDive

The retailer’s profits and sales continued their slide in the third quarter. Now it is headed into the most important period without a CEO.

Retail 112
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How to schedule a popup in Shopify, WordPress, BigCommerce & more

Omnisend

Reading Time: 6 minutes. What if I told you there’s a way to schedule a popup in WordPress, Shopify, or your favorite ecommerce platform in literally minutes? As you know, popups help you get new subscribers and customers looking for the best products and offers. This is especially true during peak shopping times like the Black Friday/Cyber Monday weekend, when people are shopping around for the best deals and offers.

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True Religion drops new mobile app with exclusive products, interactive content

RetailDive

Mobile is the apparel brand’s largest digital channel, and a new app is one part of its attempt to transform into a digital-first, direct-to-consumer brand.

Mobile 98
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Infographic: The Programmatic Path to Purchase

ROI Revolution

Good news: You can leave your worries about reaching your ideal shoppers at the best place and time in the past. That’s right! You have the right amount of touchpoints across different channels, your messaging is perfectly suited to the customer, and the audiences you’re reaching are keenly targeted – all thanks to you leveraging the programmatic path to purchase.

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SKU’d: Andy Warhol is the ghost of Christmas past. And he’s here to help Tiffany & Co.

RetailDive

He’s been gone for 35 years, but the pop artist is still making the luxury retailer joyful and relevant.

Retail 116
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How to Build Loyalty on Small Business Saturday

Smile.io

Small Business Saturday is November 26th and holiday sales are in full swing across retail stores and ecommerce sites. Black Friday and Cyber Monday may be the main stars of the upcoming retail events, but Small Business Saturday is becoming just as popular. Small Business Saturday is an excellent opportunity for small businesses to kick off the holiday retail season while building small business loyalty among its customers.

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Amazon confirms layoffs

RetailDive

The company is consolidating teams following reports earlier in the week that said the e-commerce giant was firing thousands.

eCommerce 103
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Predictions 2023: Citizen Development And The Metaverse Stir Up Software Development

Forrester eCommerce

The year ahead will be a tumultuous one for software developers. Read Forrester's top three predictions for software development in 2023.

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Macy’s maintains inventory discipline for a solid Q3

RetailDive

The department store has plenty of fresh merchandise for the holidays, though inflation makes Q4 murky, executives said Thursday.

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Magento Customization Services

MagentoBrain

Get Magento customization services from India's leading Magento development company , which has a dedicated team and provides regular updates. Customization is simple, but understanding client requirements is critical, and only a professional company will do so. In today's internet-dominated world, your online presence is more important than ever. With your very own customized Magento E-Commerce website, you can showcase your unique business traits and why you're the best.

Magento 52
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Walmart’s inventory glut recedes

RetailDive

Markdowns and canceled orders helped the retail giant trim excess inventory by a third in Q3.

Retail 95
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How To Accept ACH Payments For Your Small Business: Everything You Need To Know

Korona

Automated Clearing House (ACH) payments are direct bank transfers of payments between people and businesses. Accepting ACH payments is a great way to offer customers additional convenience. If you already accept credit cards, you will likely be able to accept ACH payments easily. In this article, you’ll learn more about the types of ACH payments that exist, how to accept ACH Payments and how they work.

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Tech industry layoffs lead to concerns about the economy

RetailWire

Layoffs at Amazon.com, Meta and Twitter will see more than 28,000 people lose their jobs. The economic effects will be felt in the communities where laid-off workers live but are not an indicator that a recession is coming. “If people lose their jobs, they spend less money in the area they live. But I think the sort of direct knock-on effect is much smaller than your traditional mass layoffs, in say manufacturing,” said Jason Furman, an economics professor at Harvard University.

Article 52
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Rethink Connectivity and Unlock Opportunity

Digital Doughnut

It's an exciting time for marketers as digital disruption creates new opportunities. Connectivity is no longer about joining A to B, but about creating a powerful enabler to drive change.

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Inflation and bird flu make Thanksgiving turkeys tougher to swallow financially

RetailWire

The cost of a Thanksgiving meal is significantly more expensive this year compared to 2021 as food prices have risen about 10 percent. Inflation and a lack of turkeys due to flocks being culled after bird flu outbreaks are the main causes that wholesale prices are at record highs.

Article 52
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.