Forrester eCommerce
JULY 31, 2019
Cyber security risk rating solutions are a polarizing topic for security leaders. We meet promoters and detractors in roughly equal measure in the customer that we speak to. Positive client sentiment cites ability to continuously monitor their third parties, and the simplicity of the quantifiable risk score is popular. Security leaders tell us it is […].
RTP blog
JULY 31, 2019
Amazon’s grocery ambitions have been a major talking point within the industry since the e-Commerce giant acquired Whole Foods two years ago. Most recently, there were reports in March 2019 that the company was planning dozens of its own branded U.S. grocery stores , beginning in Los Angeles. Although Amazon never officially confirmed these plans, a recent New York Times report provided insight into the experience these stores would potentially deliver to the consumer.
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Optimizely
JULY 31, 2019
When Maurice Tebele and Martin Hoffstein were out for a drink, they noticed the same thing when looking at the bar — all of the bottles were bland, boring, and not very colorful. So they decided to do something about it. The duo crafted JAJA (pronounced ha-ha), a tequila brand inspired by their trip to Jalisco, Mexico that doesn’t take itself too seriously.
Omnisend
JULY 31, 2019
Powering the top ecommerce stores ranked on Alexa, there’s little doubt that Magento is an ecommerce platform behemoth. Whether you’re using Magento Community for it’s open-source free platform, or Magento Commerce for the full suite of options and support, it’s easy to see why the biggest and the best opt for Magento. However, like any Read more The post 19 Magento Extensions to Supercharge Your Ecommerce Store in 2019 appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Liveintent
JULY 31, 2019
The world of advertising and marketing technology can be very complex. That’s why we created LiveIntentional as a way to explain these very complex concepts in ways even kids could understand. This week, we talk to the children of the men and women of LiveIntent and see just how much they know about what their parents do all day. The post Bring Your Kids to Work Day appeared first on LiveIntent Blog.
Omnisend
JULY 31, 2019
It seems that just about everyone is trying to sell something online today, and there is a constant push to increase traffic and conversions. But after you’ve assembled your basic marketing strategy, how do you decide which tactics are going to give you the best results? If you’re on a tight budget, you probably don’t Read more The post 6 Ways to Boost eCommerce Sales without a Fat Budget appeared first on Ecommerce Marketing Automation | Omnisend.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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FastSpring
JULY 31, 2019
Email marketing is undoubtedly one of the most effective digital channels available to marketers. However, it is also quite complex. In this post, we’ll walk you through the five worst email marketing mistakes and how to correct them. Mistake #1: Failing to ask for permission. The General Data Protection Regulation (GDPR) came into effect on the 25th of May 2018, changing the email marketing landscape forever.
ecomdash
JULY 31, 2019
The goal of any social media platform is to gain followers who turn into customers. But what is the best strategy for gaining new followers on Pinterest? Fortunately, we’ve put together a list of tips to help you know how to use Pinterest for your online business. . Pinterest Tips and Tactics for Ecommerce Businesses . Here are seven of our best tips and tactics for online businesses like yours to make the most of the Pinterest platform: .
ROI Revolution
JULY 31, 2019
As we move through the second half of the year, retailers and manufacturers alike should be preparing to ramp up for back to school shoppers, and quite soon after, the holiday season. But before we dive into those preparations , the August 2019 Edition of the Social Media Water Cooler highlights new features from Instagram, Snapchat, and Facebook: Instagram ‘Explores’ More Opportunity for Advertisers.
ecomdash
JULY 31, 2019
Keeping up with the latest happenings in ecommerce can be difficult when managing an online business, but with Ecommerce Lately it’s easy to stay in-the-know! Let’s review all the hot topics from the month of July. Mass Scamming Spree Affects Hundreds of Online Retailers. Within 24 hours, 962 online businesses had their customer’s credit card information stolen , making this the largest skimming card campaign to date.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
eCommerce Evolution
JULY 31, 2019
I’ve always loved the psychology behind why people buy. It’s what originally attracted me to sales and marketing when I was in college. I’ve always loved the study of persuasive headlines and compelling video ads. I’ll admit that I think less about shipping than I probably should. If we want to talk about pure conversion rates and growth, shipping is a huge deal.
Jamf on Retail
JULY 31, 2019
Jamf acquires Digita Security, creators of enterprise-grade, purpose-built endpoint protection solutions designed specifically for Mac.
Payoneer
JULY 31, 2019
Editor’s note: This is a guest post by Kim Kohatsu, Director of Marketing at PickFu. With almost 500 million products on Amazon, it’s hard to stand out from the crowd. Split testing is one of the most effective means to optimize your listings and increase engagement and sales on your products. What is Split Testing? If you’re new to split testing (also called A/B testing ), it’s essentially an experiment between two or more variations to see which variation in the set performs best.
Jamf on Retail
JULY 31, 2019
Jamf acquires Digita Security, creators of enterprise-grade, purpose-built endpoint protection solutions designed specifically for Mac.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
eCommerceFuel
JULY 31, 2019
Hey there ECFuelers, Time to refill the tank! Some of our high-octane e-commerce stories include an eBay fulfillment service, Salesforce’s expansion into China and Walmart’s $1 billion in e-commerce losses. We won’t judge you for rubbernecking as Facebook collides with antitrust regulators and a lawsuit over its heavily criticized $5 billion privacy settlement.
iQmetrix
JULY 31, 2019
Even though our minds may be in the summer groove, we need to make room for the Black Friday strategies to start forming. When the long lines of customers are waiting patiently at your door, make sure you’re ready to satisfy. Here are 5 ways to ensure you have a successful holiday season.
Ecommerce Platforms
JULY 31, 2019
What’s the first thing that comes to mind when you hear the words “Google” and “Marketing”? Well, I bet that’s a no-brainer since we’re all crazy about SEO. It’s pretty evident that ecommerce relies greatly on SEO. And SEO, come to think of it, is now a thing thanks to the exceedingly-growing levels of competition between ecommerce websites. Fair enough.
Algopix
JULY 31, 2019
Would you like to find an FBA Prep & Fulfillment Center that offers you cheaper rates than your current one to reduce your costs? Or is your business growing so well that you want to hire a PPC manager who will manage your ad campaigns so you can focus on more important areas of your business? There are hundreds of reasons why you might want to contract a professional service provider to whom you can delegate some of your tasks.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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