Mon.Jan 23, 2023

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Empowered Customers Seek Three Types Of Brand Experiences

Forrester eCommerce

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Customer 360
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441: The Real Reason You Aren’t Making Progress And How To Get Out Of Your Head With Daniel DiPiazza

My Wife Quit Her Job

Today I have an extra special guest on the show, Daniel DiPiazza. The reason why I love Daniel is that he is such a passionate guy and he’s great to talk to about mindset. Daniel recently acquired Under30CEO, he owns a site called AlphaMentorship and he launched a new podcast called The New Wave Entrepreneur. He also just released a brand new book called The True Artifact: 33 Lessons on Creativity, Purpose, Life, and Love.

Books 259
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Design For Empathy To Build Deeper Connections With Your Customers

Forrester eCommerce

Empathizing with the people you design for is almost always the first step in design frameworks, because it helps you put aside your assumptions and gain insights into what people do, think, and feel. This is why many brands follow those frameworks and start their design process by conducting research and synthesizing key learnings about customers. This is a great start, but those learnings are often forgotten about in the later stages of the design process and don’t get to the final product.

Customer 195
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13 best email marketing agencies in 2023

Omnisend

Reading Time: 11 minutes Return on Investment (ROI) is a powerful metric to measure the success of any marketing strategy. And the ROI of email marketing is still impressively high in 2023, compared to other channels. But not all email marketing campaigns are a roaring success. Executing an effective email marketing strategy is no easy task. That’s why you need experts to help you create a more cohesive customer journey that boosts conversions.

Marketing 166
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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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7 Tips for Using Videos to Increase E-commerce Sales

lateshipment

With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. Every day, a new marketing scheme is adopted so that the store can highlight itself among a sea of competitors.

eCommerce 130
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5 ways Target is pushing customer-driven innovations in omnichannel, grocery

RetailDive

Ease, joy and affordability are key pillars of the company's efforts to build on its “Targét” reputation, executives said at NRF’s Big Show.

More Trending

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3 ways AI can supercharge sizing to help apparel brands boost conversion, reduce returns and personalize the retail experience

RetailDive

We highlight three key ways your apparel brand can leverage AI and machine learning to increase conversion and personalize retail both online and in stores.

Apparel 123
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Report: GameStop Closing Kentucky Distribution Center, Potentially Affecting Hundreds of Jobs

Retail TouchPoints

GameStop is reportedly planning to close its Shepherdsville, Ky. distribution center, according to a letter to employees seen by WDRB News. The closure, which is scheduled to be completed by June 30, could affect hundreds of jobs at the facility. Workers at the facility also have published LinkedIn posts stating that the facility is closing. The closure was further confirmed by a commercial real estate listing stating that the 630,000-square-foot building will become available for a new occupant

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Deep Learning: Smoothing the Transition Between Cookies and the Next Generation of Advertising

Digital Doughnut

Advancements in AI technology are transforming the advertising industry as we know it. Deep Learning, the latest generation of AI, can do in a millisecond what the human brain couldn’t do in a lifetime. Its ability to not only process data at supersonic speed, but also learn from every new piece of information, has opened up endless possibilities for advertising.

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8 DTC retail trends to watch in 2023

RetailDive

With macroeconomic challenges from 2022 seeping into the new year, brands are balancing out their store count, pushing for profitability and more.

Retail 111
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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Joe Cicman - Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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Top 10 Retail Trends to Watch in 2023

RETAIL MANAGEMENT SOFTWARE

The retail industry is a fast-paced and ever-changing industry. Retailers are always trying to find ways to stay competitive. That’s why it’s essential to keep an eye on trends. What does the future hold for retail? Retailers and brands are recovering from a three-year pandemic. Over the past year, supply chain challenges, inflationary pricing, economic uncertainty, and geopolitical factors have taxed retailers and squeezed finances.

Retail 93
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Walmart launches dedicated e-commerce site for businesses

RetailDive

Walmart Business aims to save time and money for small business owners who buy from the retailer to support their own businesses.

eCommerce 118
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4 Loyalty Program Examples in Food and Beverage

Smile.io

The food and beverage industry is one industry that relies on repeat purchases and brand loyalty to succeed. Think of all of your favorite food and beverage products and the loyalty that is associated with them. Either because a certain product is a staple in your home, the price is affordable, or simply you can’t live without it. The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand lo

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What retailers can expect from consumers this year

RetailDive

Consumers are more cautious and discerning, yet eager to get out and about, Euromonitor’s Michelle Evans told an NRF audience last week.

Consumer 111
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Retail's Next Frontier: Exploring and Proving the Value of A

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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WWD: Saks.com Cutting 100 Jobs, 5% of Total Workforce

Retail TouchPoints

Saks.com is planning to let at least 100 employees go, approximately 5% of the ecommerce retailer’s 2,000-person workforce, according to WWD and other media outlets. Saks.com was split off as an online standalone retailer by parent company HBC in 2021 in partnership with private equity firm Insight Partners. The retailer did not respond to a request for comment from Retail TouchPoints about the layoffs, but a spokesperson told WWD that “as a matter of company policy, we don’t comment on rumor or

Retail 91
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For brick and mortar retailers looking to expand, online is the way to go

RetailDive

Thanks to new omnichannel tech, selling online is a low-cost way for independent retailers to grow.

Retail 104
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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

Retail TouchPoints

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps com

Retail 83
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Levi Strauss hires Nordstrom vet as chief digital officer

RetailDive

Jason Gowans, who will report to Michelle Gass, will help grow the company’s direct-to-consumer business.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Pinterest Solidifies Commerce Ambitions with Series of Executive Moves

Retail TouchPoints

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Chief Marketing Officer Andréa Mallard’s role has been expanded to include external communications, and former Chief Communications Officer LeMia Jenkins has become Pinterest’s first-ever Chief of Public Affairs and Sustainability Officer.

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Away taps former Foxtrot exec as chief marketing officer

RetailDive

As the travel brand sees increased interest in travel from consumers, Carla Dunham brings marketing experience from Foxtrot and Equinox.

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Shoppable Media: The Power of a Partner Program

ChannelAdvisor

Today, every channel is an e-commerce channel. Shoppable media has made it possible to turn TikToks into sales and website clicks into in-store purchases. Many brands now choose to implement shoppable content solutions across their marketing assets for a wide range of benefits, including improving the consumer journey, strengthening retailer relationships and increasing sales by complementing their e-commerce store, to name a few.

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Retail media in real life: stores are the next big retail media channel

RetailDive

Discover how retailers and brands can take the benefits of retail media in store.

Retail 98
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Forrester Predictions 2024: Digital Commerce Report

View the complimentary Forrester 2024 Predictions Report, presented by Orium and commercetools. The report predicts that legacy technology and services will slow down in 2024 as businesses favor smaller, agile, and targeted retail investments. With this shift, businesses will also use the average consumer’s comfort with technology to enhance their buying experience.

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Avoiding Ecommerce Meltdowns: For Dippin’ Dots Delivering Quality CX is all about Timing (and Dry Ice)

Retail TouchPoints

If you’re a child of the ’90s then you already know (and probably love) Dippin’ Dots. If you’re not and you don’t have kids or have never been to an amusement park, then here’s the long and short of it — Dippin’ Dots is cryogenically frozen ice cream that form little beads to create a flavor and texture party in your mouth. Dippin’ Dots are flash frozen at -320° F and must be stored at temperatures well below what a typical home freezer can accommodate.

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Thirteen Lune raises $8M in seed round

RetailDive

The company said that the investment puts it on track to reach profitability this year.

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How FMCG brands can win shoppers during the cost of living crisis

Profitero

This winter has undoubtedly been bleak for UK households and businesses.

78
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Hatch gains operational control over Destination Maternity, A Pea in the Pod, others

RetailDive

Marquee Brands has taken a minority stake in the newly-formed Hatch Collective, led by Hatch CEO and founder Ariane Goldman.

Other 72
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Custom Foam Flower Boxes, a better flower experience

Canadian Special Events

Our team at CSE recently came across a great new creative product. Custom-shaped foam boxes are designed to elevate the flower-giving experience. They come in various shapes and letters, and they arrive fresh, protected by foam. Thes e boxes are not your typical square or rectangular containers; they come in an array of unique shapes like letters or holiday designs such as Christmas trees, Santa, menorahs, Easter bunnies, and heart-shaped boxes for Valentine’s Day.

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Vince promotes from within to replace CFO

RetailDive

David Stefko, who arrived from former Vince owner Sun Capital eight years ago, is retiring. Company veteran Amy Levy takes his place next month.

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Industry Veteran & Strategy VP Lyle Walker on Intelligence Node’s Superior Technology & Processes

IntelligenceNode

Lyle Walker, VP of Strategy at Intelligence Node, is a distinguished retail leader with 30+ years of experience across global retailers, brands, and tech providers. Drawn to the company culture, The post Industry Veteran & Strategy VP Lyle Walker on Intelligence Node’s Superior Technology & Processes appeared first on Blog.

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Great Ways AI Can Positively Influence Your Retail Business

RetailMinded

Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate. However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a big difference in their operations and profits.

Retail 52
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The MVP Mindset: Speed Time to Value and ROI

Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. This masterclass will look at how to get solutions launched and performant in less time and with less disruption than you may expect. In this session, BigCommerce, Bold, Contentful, and Orium dig into the complexity of composable commerce and extract the straightforward solutions you can implement today to deliver value quickly and start building your path