Kissmetrics
MAY 23, 2018
For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In fact, Google views too high of a density as keyword stuffing , which they will punish.
RTP blog
MAY 23, 2018
In the wake of the controversial arrests of two black men waiting for a friend within a Philadelphia Starbucks , the coffee giant announced it will close its more than 8,000 U.S. stores on May 29 to provide training on unconscious racial bias. Additionally, the company is instituting a new policy in which “any person who enters our spaces, including patios, cafes and restrooms, regardless of whether they make a purchase, is considered a customer.
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Ecommerce Platforms
MAY 23, 2018
When customers are waiting on your website, they shouldn't have to find your contact page to get the information they need. Live chat boxes are so beneficial to both ecommerce companies and customers that you'd be leaving money on the table if you didn't have one. LiveChat is a powerful solution for getting a live chat module on your website, with lead generation tools, agent rating options, and more.
Fastr
MAY 23, 2018
Cait Porte Zmags SVP, Product & Customer Experience For an ecommerce digital marketer, success is usually measured by revenue. Everyone’s boss wants to […]. The post Guest Blog – How to Improve SEO Ranking (In 4 Steps) appeared first on Zmags.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
ESW
MAY 23, 2018
If you’re selling physical products online, you’ll have to face a daunting reality: Most likely, your biggest competitor is Amazon. Boasting net annual revenue of over $135 billion, 43% of U.S. online retail market share, and 53 percent growth in 2016, Amazon is the undisputed Goliath of eCommerce. But that doesn’t mean you should just bow down to this retail behemoth; there are plenty of ways to compete against even the biggest of eCommerce players.
UpSellIt
MAY 23, 2018
If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of online shopping, but it’s even easier for you to get overlooked. Differentiating yourself from your competitors is not only necessary, but it’s the smart thing to do.
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ESW
MAY 23, 2018
Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. The European eCommerce market is growing exponentially and represents a huge opportunity for retailers all around the globe.
ROI Revolution
MAY 23, 2018
It’s getting close to that time of year! Join us on September 13 th and 14 th at the 5 th Annual ROI Revolution Summit happening in Raleigh’s very own Umstead Hotel & Spa ! With the vast technological expansion the industry has seen over the past few years, it’s more important than ever to stay up to date and learn to conquer current challenges and master ecommerce growth opportunities.
ESW
MAY 23, 2018
Subscription programs can strengthen customer loyalty, reduce inventory risk, increase the lifetime value of each customer and boost ROI. And consumers have learned to love them. The growth of subscription box services has been exponential over the past four years. But what does it really take to seamlessly grow and manage an eCommerce subscription business at scale?
ecomdash
MAY 23, 2018
One way to create new customers and increase sales is through a personalized customer experience. Here are four strategies for niche online retailers to further personalize the ecommerce experience. Read more. The post 4 Ways Niche Ecommerce Businesses Can Personalize the Shipping Experience appeared first on ecomdash.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
ESW
MAY 23, 2018
The marketplace for eCommerce platforms and providers is growing increasingly complex. Even as pricing and engagement models proliferate among the various vendors, the top question remains the same for every eCommerce business owner: Which of these providers will help me grow my business the most at the lowest cost? The answer is simple in many ways.
Profitero
MAY 23, 2018
73% of consumers cite detailed product content as a key factor when searching for and selecting products online, according to a UPS and comScore study. The challenge for today’s brands? They have just seconds to shine on the digital shelf. Product pages that have descriptive and complete content are becoming increasingly important in order to engage and convert shoppers.
ESW
MAY 23, 2018
Operating an eCommerce business at scale in today’s fiercely competitive, fast-changing global marketplace requires numerous skill sets and a complex technology stack, all working in tandem. While many mid-sized and even enterprise-level merchants have been able to get by with open source solutions such as Magento, brands looking for better profit margins are turning to full-service partners that can run their eCommerce business from soup to nuts, and help them scale faster.
Salsify
MAY 23, 2018
Brands and manufacturers can no longer innovate and evolve by having a few core digital experts. Starting today, everyone within your company should be on the digital commerce team. After all, in 2017, 51% of all U.S. retail sales included at least one digital touchpoint along the shopper’s journey.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Bronto
MAY 23, 2018
If your marketing email has a 40% open rate, then 60% of your subscribers never see it. Are you clearly conveying your message across all channels? The post The Commerce Marketer Podcast: Symmetrical Marketing and Enhancing the Happiness Quotient appeared first on Bronto Blog.
Dynamic Yield
MAY 23, 2018
The AI-powered omnichannel personalization engine, today announced its GDPR readiness in compliance with the new privacy legislation which goes into effect on May 25th, 2018. The post Dynamic Yield Announces Full GDPR Compliance appeared first on Dynamic Yield.
Smile.io
MAY 23, 2018
There are few things better than borrowing a sweater from a friend. As soon as you put it on, you feel cozy, connected, and safe, and probably never want to give it back.
Dynamic Yield
MAY 23, 2018
The AI-powered omnichannel personalization engine, today announced its GDPR readiness in compliance with the new privacy legislation which goes into effect on May 25th, 2018. The post Dynamic Yield Announces Full GDPR Compliance appeared first on Dynamic Yield.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
iQmetrix
MAY 23, 2018
Before you can understand the benefits of drop shipping, it's important to know exactly what drop shipping is. By definition, drop shipping is a retail fulfillment model where products are purchased from third parties and sent directly to the customer. The retailer never actually deals with the inventory—they simply facilitate the sale.
Sailthru
MAY 23, 2018
You know what makes a good marketing email: It’s crisp, beautiful, user friendly, and relevant. But this can be difficult to pull off, if you’re a marketer without creative team resources. Or the time and budget to invest in constant email redesigns. That’s why we’ve launched Email Composer, our new email editor. Why Sailthru’s Email Composer?
OrderDynamics
MAY 23, 2018
3 Reasons You Want a Standalone Retail OMS. An interesting question came up from a discussion with a merchant chain thinking about whether they need a retail OMS (order management system). This merchant asked about whether they should consider a standalone retail system for their order management system (OMS) rather than a singular unified commerce (SUC) solution.
ESW
MAY 23, 2018
If you’re running your eCommerce site on Magento 1, you’re most likely aware that the company set an end-of-life date of November, 2018, for this older version of its platform. No new features or security patches will be added after this date. Consequently, Magento is pushing current users to upgrade to Magento 2. Replatforming can be a huge headache, especially if your eCommerce business requires custom core features, utilizes myriad extensions, and needs to accommodate expansive inventory and
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Talkoot
MAY 23, 2018
Steve Smith road tests Castelli's new cycling jersey on the scenic Mortirolo Pass in the Italian Alps. You might think it’s an athlete’s blog post or an article in a cycling magazine. It’s actually a product description that happens to be written in the first person. And it’s a great demonstration of where product content is headed: away from keyword-stuffed lists of bland facts and boring features and toward compelling, human storytelling.
ESW
MAY 23, 2018
Global retail eCommerce topped $1.9 trillion in 2016, making up nearly nine percent of total retail sales that year. What’s more, eMarketer predicts the industry will exceed $4 trillion by 2020 and command over 14 percent of the global retail market. Before the eCommerce gold rush, brands mainly relied on brick-and-mortar retailers such as Target and Walmart to sell to consumers.
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