Prisync
FEBRUARY 21, 2019
Do you drink tea? If so, how much do you think about the pricing strategy behind the types of tea that you buy? Do you have a budget in mind when choosing the right tea vendor for you? Or perhaps your focus is on ethically sourced tea with numerous health benefits. Whatever the reason, there’s.
Groove
FEBRUARY 21, 2019
Modern consumers are constantly bombarded with advertisements, promotions and information. In an age where everyone seems to be screaming for attention, we encourage businesses to consider a more strategic approach. Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions.
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Wiser
FEBRUARY 21, 2019
To say that Super Bowl activities have become bigger than the game itself is an understatement. In 2019, NRF found that consumers were planning to spend $14.8 billion for Super Bowl Sunday, which is an average of $81 per adult. But, what are brands doing to capitalize on the biggest game of the year inside stores? Wiser surveyed over 500 pre-Super Bowl shoppers in California and New England to see which brand displays made the most noise this year.
Forrester eCommerce
FEBRUARY 21, 2019
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
FEBRUARY 21, 2019
Modern eCommerce businesses need tools to help them grow. However, the plethora of options can often become overwhelming. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools.
Forrester eCommerce
FEBRUARY 21, 2019
As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands. In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […].
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GetElastic
FEBRUARY 21, 2019
As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations. Swisscom started out in the telegraph line business in the 19 th century before making the move to telephones – it now serves over 1.5 million TV customers, 2 million broadband customers and
TradeGecko
FEBRUARY 21, 2019
When you hear the word ‘automation,’ what’s the first thing that pops in your head? Some would imagine robotic arms in factory assembly lines and delivery by drones; others think of artificial intelligence like SkyNet taking over the world. These make great headlines and awesome storylines for 90s movies. But in most cases, the power of automation is simpler, more subtle, and often surprising.
Email Audience
FEBRUARY 21, 2019
One area of email marketing which is often not talked about is your ‘From-Address’. Now an email marketer can use their From-Address for good (more conversions and results from your newsletter) and for bad (the opposite or at least make your mail look quite strange to the recipient). There are actually quite some things to say about the From-Address So what are the DOs and Don’ts?
OrderDynamics
FEBRUARY 21, 2019
Tecsys, the OrderDynamics Acquisition, and the Future of Retail’s Supply Chain. 2018 was a blockbuster year for mergers and acquisitions. Whether in the name of efficiency, market share, or strategy, each carries opportunity and risk. Among these shakeups is Tecsys’ acquisition of OrderDynamics announced on November 14 th 2018. As the dust starts to settle and another impressive year at NRF is behind us, we took a moment to discuss the acquisition with Peter Brereton, president and CEO of Tecsys
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
CPC Strategy
FEBRUARY 21, 2019
When it comes to choosing software for your ecommerce store, the possibilities can seem endless. There are a ton of factors to consider, > Read More. The post The Top 10 Absolute Best Ecommerce Platforms in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Kibo
FEBRUARY 21, 2019
In recent years, B2B companies have been advised to adopt tactics like website […]. The post 3 Ways Website Personalization Helps Highlight B2B’s Unique Strengths Online appeared first on The Omni Channel.
CPC Strategy
FEBRUARY 21, 2019
Product launches may easily be one of the most important events that will happen in your business’ lifetime. There’s no better time to. > Read More. The post 14-Step Product Launch Checklist For 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Blue Acorn
FEBRUARY 21, 2019
Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Casey and I had the chance to speak with Dan Forno, Director of Client Success at Blue Acorn, about how to encourage customers to register products, how to efficiently collect and store the customer data,
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
CPC Strategy
FEBRUARY 21, 2019
As your business scales and your catalog of items expands, leveraging the right Product Information Management (PIM) system can be critical to saving. > Read More. The post Why You Need A Product Information Management System In 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.
Smile.io
FEBRUARY 21, 2019
Editor’s Note: this post was originally published July 13, 2016 and was updated for accuracy and comprehensiveness on Feb 21, 2019.
Optimizely
FEBRUARY 21, 2019
We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg.
Ecommerce Platforms
FEBRUARY 21, 2019
If you’re thinking of creating an email list, you may have heard of Thrive Leads. I bet you know all about the benefits of email marketing for your ecommerce website. But what’s holding you back is…you need an audience for an email campaign to work. And the only way to go about this is to grow an email list by asking people for their email addresses.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Email Audience
FEBRUARY 21, 2019
Making an ecommerce business thrive has become a daunting task as competition in the digital marketplace is heating up. This bottleneck has made it important to enhance your relationship with the customers and prospects. Despite this, ecommerce marketers often practice email marketing without any specific strategy, which means that there are no clear goals to achieve.
Ecommerce Platforms
FEBRUARY 21, 2019
If you’re thinking of creating an email list, you may have heard of Thrive Leads. I bet you know all about the benefits of email marketing for your ecommerce website. But what’s holding you back is…you need an audience for an email campaign to work. And the only way to go about this is to grow an email list by asking people for their email addresses.
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