Tue.Mar 13, 2018

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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible. And the wallet is its next target. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often.

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The Buyer’s Guide To Cybersecurity Services

Forrester eCommerce

During every Forrester Wave™ evaluation I conduct, I spend time sifting through vendor responses, data, client surveys, and reference interviews and develop an outline of recurring themes — the good, the bad, the new, the old, etc. After the Wave goes live, I collect all of that information, bundle it together, and produce a “Lessons” […].

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Top 9 Sessions to See at Shoptalk 2018

Optimizely

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as the website clearly advertises: “Go Back to School at Shoptalk!

B2C 150
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Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester eCommerce

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Maximize your VIP Email Subscribers

Klaviyo

Customer retention is a golden metric of ecommerce stores. One way to maximize the lifetime value of your most valuable customers is to identify and reward your VIP customers. VIP audiences have the best LTV of any type of customer, and thus it’s important to understand them, build long term relationships with them, and treat them as a special category of customer.

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Who Owns The Data In Your IoT Platform? It Doesn’t Have To Be Confusing

Forrester eCommerce

Software platforms to support the industrial internet of things (IoT) are becoming very credible options. But despite their appeal, I constantly hear from clients who are wary. These clients don’t doubt the technical capabilities of the platform, or the pricing strategy, or the industrial nous of their preferred vendor. But they are confused about who […].

More Trending

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These 9 eCommerce Examples Show What Top Sites Are Doing with Product Page Design

Inflow Insights

Customers have come to expect more and more info about a product before making a purchase. What customers expect from an eCommerce product page greatly depends on the norms set by popular eCommerce sites, which is why each year we analyze leading eCommerce sites across dozens of categories to identify what features and technology they’re using. In this post, we detail our research about product page design trends, complete with examples from many of the websites we studied.

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7 Amazon Specialists to Automate Your Operations

ecomdash

One of the most common obstacles first-time business owners face when selling on Amazon, is miscalculating the amount of work involved. Bringing on specialists can help you streamline the processes and automate your operations. Read more. The post 7 Amazon Specialists to Automate Your Operations appeared first on ecomdash.

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Retailers could lose customers if they misjudge social media

Retail Technology Review

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor.

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7 Ways Your Organization Must Tackle Digital Transformation

Salsify

One needs only to look at the success of digital-first brands to see that the traditional go-to-market strategies of brands are dead. Even if the majority of your sales are coming from offline channels, your shoppers are influenced by what they find online. Being successful today requires a new level of coordination and speed across previously siloed departments.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Building From Scratch – February 18 Update

Store Growers

February marks month #6 for Apes in Space, the online store I started to sell space posters. And finally, after 5 months of making a tiny amount progress, I scored my first win. It turned out to be an insight from a (failed) Facebook ad campaign from a few months back that held the key to this jump in sales. So I’m excited to share everything what happened during February 2018.

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Smurfit Kappa reveals how packaging is key differentiator for ecommerce sector

Retail Technology Review

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector.

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Why Retail Data Needs a Human Component

Wiser

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion? How do we train our employees so the customer keeps coming back?

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7 Amazon Specialists to Automate Your Operations

ecomdash

One of the most common obstacles first-time business owners face when selling on Amazon, is miscalculating the amount of work involved. Bringing on specialists can help you streamline the processes and automate your operations. Read more. The post 7 Amazon Specialists to Automate Your Operations appeared first on ecomdash.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Shopify Meetup Christchurch March 2018

TradeGecko

On Tuesday 6th March, 2018, TradeGecko, Shopify and Zyber Limited co-hosted the Shopify Meetup in Christchurch. Special guests and industry experts discussed tips and tricks on how to simplify an eCommerce business through marketing and operations technology, to increase the business's reach and effectiveness needed to scale for growth.

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How to Find the Resources to Implement a Personalization Strategy

Sailthru

The arguments for publishers and retailers to make personalization a core business strategy are becoming too strong to ignore. Boston Consulting Group provides one of the more compelling data points, predicting that companies that are fully invested in all types of personalization by 2018 will be outselling their competitors by at least 30%. Companies that are investing in personalization are already seeing revenues grow two to three times as fast as competitors that are lagging in adoption.

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Ascend 2018: Future of Commerce

OrderDynamics

Ascend 2018: Future of Commerce . Yesterday’s post about Ascend 2018′ s partner day highlighted Episerver’s incredible feat of doubling their portfolio size in a short year. Episerver’s vision is that the future of commerce is the Digital Experience Cloud offering. And again a round of congratulations goes out to the many honored Episerver partners garnering the numerous awards.

B2C 50
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E-Commerce Marketing Tips for Consumer Electronics Industry

Prisync

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. Your marketing budget isn’t unlimited, and in many cases, you might have to pick between a number of different marketing strategies. However, having a broad understanding of them all will help you narrow down which will best benefit your business.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Infographic on The State of Personalization in Email

Dynamic Yield

Discover insights from Dynamic Yield’s State of Personalization in Email report. The post Infographic on The State of Personalization in Email appeared first on Dynamic Yield.

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How to Build the Best Loyalty Points Program

Smile.io

With rising acquisition costs and fiercer competition, more brands are feeling the need to start their own rewards program. With easy to understand structures and simple earning and redemption models, points programs are by far the most popular type of rewards program. The biggest question for most people, however, is where to begin?

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Podcast 36: So we just bought AutoAnything.com ….

Nerd Marketing

In this episode, Drew talks about buying a company, and a few major lessons he learned from doing the deal. Subscribe: iTunes | Stitcher EXCLUSIVE RESOURCE: Prefer to read rather than listen? the text transcribe from this episode. Highlights The Lessons I learned from the AutoAnything deal Links / Resources AutoAnything Press Release Transcript Prefer to […].

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How Your Site Speed Is Hurting Your eCommerce Business

ESW

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Infographic on The State of Personalization in Email

Dynamic Yield

Discover insights from Dynamic Yield’s State of Personalization in Email report. The post Infographic on The State of Personalization in Email appeared first on Dynamic Yield.

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It’s not a retail apocalypse (for everyone)

Bamboo Rose

Retail is dead! Vacant store fronts everywhere! It seems all the retail headlines these days are concerned with the annihilation of retail as we know it. While this perception is being fueled by some failing regional shopping malls, highly publicized store closings and general economic skepticism, that’s only a small part of the story. […]. The post It’s not a retail apocalypse (for everyone) appeared first on Bamboo Rose.

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ItemMaster Appoints Former P&G global IT Chief Andy Walter to the Board of Directors

ItemMaster

Chicago, Il – March 13, 2018 – Itemmaster today announced that Procter and Gamble (P&G) veteran Andy Walter has joined ItemMaster’s Board of Directors. Walter, who led IT and shared services for global business units and markets at the Cincinnati-based maker of consumer goods such as Tide detergent (NYSE: PG), will help oversee Itemmaster as it expands its involvement with retailers and consumer products manufacturers.

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Q&A With Catalyst Keynote Speaker Maureen Mullen: What Brands Should Do

ChannelAdvisor

Have you heard Maureen Mullen speak? If so, you know she’s a true treasure trove of insight. (If not, her recent insights on what brands should do in 2018 is an excellent primer.). As chief strategy officer at L2, the member-based business intelligence firm she co-founded, Mullen helps brands identify digital strengths, pinpoint weaknesses and make changes that set the stage for future success.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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5 Reasons Why Facebook Carousel Ads Are Highly Effective for E-Commerce

VTNS Solutions

At this point, you’ve almost certainly seen Facebook Carousel Ads in your newsfeed. They’re highly engaging and can be very effective sales generators for certain businesses. I’m a big fan of using carousel ads to promote e-commerce businesses , and in my opinion, the carousel ad should be the go-to format. Of course, you can’t paint all companies with the same brush and it would be irresponsible to say that carousel ads are guaranteed to be the winning ad format for all e-commerce businesses.