Buy An Integrated DXP Platform, Not Just A Box Of Rocks
Forrester eCommerce
JULY 21, 2021
Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they were actually baking something homemade, instead of just rehydrating Space Lunch. It feels like this kind of “homemade” thinking gets […].
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