Forrester eCommerce
SEPTEMBER 18, 2018
The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. However, who’s leading might surprise you. The conventional approach of the media agency is dead. Media agencies are no longer just media planning and buying […].
Optimizely
SEPTEMBER 18, 2018
Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. Brand advocates are the lifeblood of any successful business.
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Kissmetrics
SEPTEMBER 18, 2018
How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. So, what’s the secret to my ever-growing Google traffic? Sure, I have optimized my on-page SEO , I’ve built links , written tons of blog post … I’ve done all of the stuff that most of my competition has done.
Omnisend
SEPTEMBER 18, 2018
The biggest shopping period of the year is fast approaching and it’s important that you have a good strategy in place for your Black Friday campaigns. For great open and conversion rates, you need appealing subject lines. We looked through our customer data from last year to see which subject lines worked the best so you can use Read more The post The Highest Converting Subject Lines For Black Friday Campaigns appeared first on Ecommerce Marketing Automation | Omnisend.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Bootstrapping Ecommerce
SEPTEMBER 18, 2018
A/B testing, or split testing, is a method of sending traffic to one or more variant of an existing webpage to see which performs the most successfully. The post The Beginner’s Guide to A/B Testing: A/B Testing for Ecommerce Stores appeared first on Bootstrapping Ecommerce.
Fastr
SEPTEMBER 18, 2018
If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags.
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Omnisend
SEPTEMBER 18, 2018
Today we’re going to look at the 13 best Magento abandoned cart extensions for 2018, based on quality of the extensions, its features, and of course price. As you’re probably well aware, 70% of online shoppers at one point or another abandon carts. This trend is even more emphasized during the high shopping seasons, like Read more The post The 13 Best Magento Abandoned Cart Extensions for 2018 appeared first on Ecommerce Marketing Automation | Omnisend.
Webbula
SEPTEMBER 18, 2018
We have teamed up with Ongage to present to you a informational report about the power of Multi-Method Email Hygiene, and how it can help to significantly boost deliverability. Email. The post Boost Deliverability with Multi-Method Email Hygiene appeared first on Webbula.
Retail Technology Review
SEPTEMBER 18, 2018
BigCommerce, the ecommerce platform for fast-growing and established brands, has announced that its customer will be able to upload ‘shoppable’ Instagram stories.
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! Infographic 2: The connected consumer and email. Next week we highlight millennials, and show why they aren’t shunning email!
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail Technology Review
SEPTEMBER 18, 2018
BounceX, provider of marketing solutions, is hosting a panel of retail industry hard-hitters for a VIP Programme discussion on the ‘Future of Stores: Traditional vs Digital’ at eCommerce Expo 2018 (September 26-27, Olympia, London).
Wiser
SEPTEMBER 18, 2018
What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand. How they feel when they see your brand on shelves and online marketplaces. . You know that a positive brand reputation can lead to increased revenue, and a negative reputation can result in the opposite.
Retail Technology Review
SEPTEMBER 18, 2018
Amazon has been named by consumers as their standout favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned.
eCommerce CEO
SEPTEMBER 18, 2018
If you want to sell physical products online, a private label brand is the way to go. Finding reliable private label manufacturers to partner with is a critical step in a business plan. Some ‘experts’ have made it out to be a very complex and hard process. It is not. You don’t have to pay an insurmountable amount to learn how to find suppliers and source products.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail Technology Review
SEPTEMBER 18, 2018
eCommerce and digital agency, Visualsoft, has announced a string of dates for its highly-anticipated and completely free bitesize marketing series: Breakfast Top-Ups.
ecomdash
SEPTEMBER 18, 2018
By now we know that managing revenue , liabilities , and expenses are essential to building a successful ecommerce store. But in today’s highly competitive industry, failing to keep track of all your assets can threaten both the growth and the survival of your business. Online sellers should take a close (and constant) look and see which assets are most important to their business at any given time.
FastSpring
SEPTEMBER 18, 2018
So it’s been a few months, and we’ve all had some time to process the details of Mary Meeker’s latest Internet Trends report. Some of the revelations were expected, while others seemed to raise a few eyebrows. In case you have been living under a rock or the constant barrage of breaking news has led you to forget about this annual report altogether—we’re sharing five key trends from Meeker’s report that every digital business should know.
TradeGecko
SEPTEMBER 18, 2018
Data informed strategic planning: it’s something that many businesses strive for, yet few fully succeed at. Why? Because it takes more than just intent to put a plan into action, and businesses without the right tools and technologies to execute data informed strategies all too often end up putting it into the “too hard” basket. But not these businesses.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Salsify
SEPTEMBER 18, 2018
The Gerson Companies Chief Technology and Sales Officer Orin Borgelt joined Salsify EVP of Customer Success Lee Feigenbaum last week to discuss the creative ways he and his team solved the digital challenges the seasonal decor company was facing. Since implementing Salsify, Gerson has seen a 77% year over year boost in sales and sped time to market.
CPC Strategy
SEPTEMBER 18, 2018
With Q4 rapidly approaching, utilizing advanced advertising strategies on Amazon will be pivotal for a strong finish in 2018. Although some of the biggest. > Read More. The post Q4 Amazon Ad Strategy: AdDiego Panel Experts Share Best Practices appeared first on Retail Performance Marketing Blog - CPC Strategy.
Teamwork Retail
SEPTEMBER 18, 2018
A modern point-of-sale (POS) system is more than just a cashwrap with a register and a card reader. Options that provide connectivity, payment processing, and customer engagement are just the beginning. Here are five revolutionary improvements that a new POS system can bring to a retail store. Mobility. Leveraging off-the-shelf mobile devices such as an iPad or iPhone provides the opportunity for sales associates to walk the floor and not only engage customers but also complete transactions, acc
CPC Strategy
SEPTEMBER 18, 2018
As an agency managing hundreds of sellers, we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful. > Read More. The post Everything You Need To Know About Amazon Sponsored Products appeared first on Retail Performance Marketing Blog - CPC Strategy.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Lemonstand
SEPTEMBER 18, 2018
We’re excited to announce major upgrades to our Avalara integration, and that LemonStand has now joined Avalara’s community of certified solution partners. As an Avalara solution partner, we integrate Avalara’s cloud-based AvaTax solution, for sales tax calculation and management, directly into LemonStand. Avalara pioneered a cloud-based compliance platform for sales tax automation more than a decade ago and now provides an end-to-end suite of tax compliance services for businesses of all
OrderDynamics
SEPTEMBER 18, 2018
What Exactly is Omni-Channel Order Management? Editor’s Note: This post was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness. Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Even though we are in ‘The Age of the Customer’ we still see and hear of retailers not providing the right brand experience across channels.
CPC Strategy
SEPTEMBER 18, 2018
Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year, > Read More. The post Google Rebrands AdWords To Google Ads appeared first on Retail Performance Marketing Blog - CPC Strategy.
Teamwork Retail
SEPTEMBER 18, 2018
A modern point-of-sale (POS) system is more than just a cashwrap with a register and a card reader. Options that provide connectivity, payment processing, and customer engagement are just the beginning. Here are five revolutionary improvements that a new POS system can bring to a retail store. Mobility. Leveraging off-the-shelf mobile devices such as an iPad or iPhone provides the opportunity for sales associates to walk the floor and not only engage customers but also complete transactions, acc
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
CPC Strategy
SEPTEMBER 18, 2018
From Black Friday to Christmas, the busy Q4 shopping season represents the highest sales volume period of the year for most businesses —. > Read More. The post Bing Shopping Q4 Prep & Best Practices With CPC Strategy appeared first on Retail Performance Marketing Blog - CPC Strategy.
Ecommerce Guru
SEPTEMBER 18, 2018
Tata Group is ecomm arm, Tata Cliq is looking to be India’s biggest retailer in the online marketplace. The retailer is rolling out major discounting initiatives and hoping to give tough competition to the larger existing e-commerce players, Amazon and Flipkart. If Amazon gave the world e-commerce, Flipkart made it mainstream in India as soon. Tata Cliq is enhancing it’s online presence in online marketplace with spending on digital marketing and heavily discounting products.
Dynamic Yield
SEPTEMBER 18, 2018
The new integration with Oracle Bronto maximizes shopper engagement by delivering personalized messages based on any user activity or event. The post Dynamic Yield Joins Oracle Bronto Partner Program appeared first on Dynamic Yield.
Smile.io
SEPTEMBER 18, 2018
When I think about my favorite brands, I only know a lot of them exist because someone told me about them. When that happens my friends became more than customers, they were brand advocates. They didn’t just like the brand community they were in, they love it, and couldn’t help themselves from telling everyone they know about it, including me.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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