Tue.Aug 21, 2018

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Tune In To The 10 Social Listening Platforms That Matter

Forrester eCommerce

Once upon a time, most brands relied on 6+ week cycles of feedback through consumer surveys and expensive focus groups to listen to their consumers. Today, social listening platforms have become a staple in most brands’ marketing tech stacks because of their ability to give brands near real-time feedback and insight into conversations about their […].

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Ecommerce Pricing Strategies for Success: How to Price Your Products

Bootstrapping Ecommerce

In this blog post, we’re going to discuss a number of different ecommerce pricing strategies you can use to help your business succeed. The post Ecommerce Pricing Strategies for Success: How to Price Your Products appeared first on Bootstrapping Ecommerce.

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Health Insurers Must Improve Member Experience Now or Be Replaced

Forrester eCommerce

Improve Your Member Experience Now or Be Replaced Oscar Health is leading with a customer-centric business model and using technology to transform the future of health insurance. Alphabet’s continued investment in Oscar Health follows recent profit announcements from Oscar, firing a second warning shot to insurers. As Oscar shifts its focus to new populations including […].

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Beauty Is Art: Creative Ways to Boost Your Content

Fastr

Art can be categorized into various genres like abstract, contemporary, expressionist, and more. If we think about beauty as an art, […]. The post Beauty Is Art: Creative Ways to Boost Your Content appeared first on Zmags.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. Its “Mission Impeccable” campaign used shoppable video, which took traditional linear video and added clickable interactivity that let consumers learn more about products and add them to their cart.

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Meet the CEO at the helm of ÂŁ1.93 billion annual sales at IRC in October

Retail Technology Review

Henry Birch, the newly-appointed CEO at Shop Direct is making his first ever speaking appearance at InternetRetailing Conference.

More Trending

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Omnichannel retail experience is key to the survival of high street brands, say over half of UK shoppers

Retail Technology Review

Over 52% of shoppers in the UK believe that retailers need to offer a more seamless experience between online and offline commerce to retain their custom.

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What Are the Requirements of a Modern PIM System?

Salsify

The world of modern commerce is one requiring investing in the proper technology to keep up with customer demands. These demands entail fully understanding what customers want in products and giving them personalized experiences. You may be looking for a PIM (Product Information Management) to help organize your data and help to grow revenue. Here are some requirements for a modern PIM system.

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Watch retailer's timeless marketing approach triggers success

Retail Technology Review

Liverpool-based luxury watch retailer Miltons Diamonds has experienced an 87% revenue increase after revising its digital marketing strategy.

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Grab The Fresh One

Webbula

Finish off your Summer Email Campaigns with a nice cold refreshing Multi-Method Email Hygiene Summer is sadly coming to an end, and as email marketers you’re packing up your. The post Grab The Fresh One appeared first on Webbula.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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SUPACAZ: Reinventing the wheel for cycling gear & B2B eCommerce

TradeGecko

Growing up in California on a healthy diet of surfing, skating, and cycling, Anthony Sinyard wondered why cycling gear was always so dull and boring, while well-known surf and skate brands were vibrant and original.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

The Evolution of “Brand” in the Digital Age with CEO of JAM Paper, Andrew Jacobs. > We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis.

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SUPACAZ: Reinventing the wheel for cycling gear & B2B eCommerce

TradeGecko

Growing up in California on a healthy diet of surfing, skating, and cycling, Anthony Sinyard wondered why cycling gear was always so dull and boring, while well-known surf and skate brands were vibrant and original.

B2B 60
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What’s the Best Way To Sell on Amazon?

CPC Strategy

Amazon offers a number of ways through which online retailers can sell inventory, but choosing which program to use to sell on Amazon. > Read More. The post What’s the Best Way To Sell on Amazon? appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Emotional Relationships Are the Key to Success

Smile.io

When you make a purchase, what’s the deciding factor that pushes you to click “buy now”? While you might have considered things like price, convenience, and quality, chances are your biggest motivator is how that particular product or brand makes you feel.

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The Complete Guide to Selling on the Walmart Marketplace | 2018

CPC Strategy

The Walmart Marketplace won’t ever be the new Amazon, but that’s not what they’re after. CEO Doug McMillon knows that Walmart appeals to a certain. > Read More. The post The Complete Guide to Selling on the Walmart Marketplace | 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Partner Spotlight: Diff Agency

Dynamic Yield

The Chief Strategy & Conversion Officer at Diff discusses the end-to-end strategic work they do with clients and their experience generating lasting results. The post Partner Spotlight: Diff Agency appeared first on Dynamic Yield.

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MAGIC 2018: Hot Topics From the Conference Floor

CPC Strategy

Hundreds of fashion brands and retailers descended upon Las Vegas last week in what is considered one of the biggest fashion events of. > Read More. The post MAGIC 2018: Hot Topics From the Conference Floor appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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[OptinMonster Review For Ecommerce] Get More Leads & Sales

AcquireConvert

DISCOUNT: 10% OFF OptinMonster [Offer ends September 4th] In short, it help you capture more visitor details, growing your database of leads and helping you set up high-converting email marketing campaigns for more of your target customers. Email marketing is one of your greatest allies in ecommerce: well-written, personalized, and highly targeted emails significantly boost […].

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11 Best Amazon Seller Conferences in 2018 & 2019

CPC Strategy

Those who follow the internet retail industry are well-aware of the potential marketplace Amazon presents to both high-volume vendors and first-time business owners. > Read More. The post 11 Best Amazon Seller Conferences in 2018 & 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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News Cart for August 21st

eCommerceFuel

Below is your eCommerce News Cart for August 21st, 2018: Subscribe: iTunes | Stitcher. In the News: Shopify Bans Sale of Guns, Accessories. Bans the sales of guns and accessories, even those legal in the U.S. Stores have until December 31, 2018 to migrate from the platform or stop selling non-compliant items. Klaviyo Launched AI-Powered Customer Lifetime Value.

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11 Tips for Boosting Instagram Engagement

CPC Strategy

You know Instagram is important, so you signed your company up and started posting photos. But months later, your account still isn’t picking. > Read More. The post 11 Tips for Boosting Instagram Engagement appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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5 Steps to Choosing the Right Retail POS Technology for Your Store!

Heartland

Choosing a point of sale solution for your company can be overwhelming. There are so many options on the market today that it’s hard to know where to begin. You might even have the impulse to put it off for another year and make do with the old system you have.

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5 Ways to Boost Your Ecommerce Conversions

Optimizely

This is a guest post from Digioh. As an ecommerce marketer, you’re never completely satisfied with your website’s conversion rate. You’re always looking for that small tweak that will help you eke out a slight increase in clicks. Especially for high-traffic sites, even a small increase in conversion rate can mean a big increase in revenue. But what should you optimize?

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Less is More: Why I Wish I Never Wrote 4,784 Blog Posts

Kissmetrics

Can you guess how many blog posts I have on NeilPatel.com? Well, if you guessed 4,784 you’re wrong. ??. Technically I just published this blog post, which makes it 4,785. That’s a lot of content! Especially considering that the blog has been around for roughly 4 years. That means that I am publishing an average of 3.27 blog posts per day. I know what you are thinking… seems a bit too much content for one person to write.

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[Infographic] E-Commerce Seller Snapshot 2018

ChannelAdvisor

What are my competitors doing? That’s the question e-commerce sellers are constantly asking themselves. In an industry that’s constantly evolving, expanding and getting more competitive, the last you want to do is get left behind. We surveyed a cross-section of manufacturers, retailers and resellers to get a snapshot of what challenges sellers in 2018 and what opportunities lie ahead.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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11 Things to Avoid in Order Management Systems

OrderDynamics

11 Things to Avoid in Order Management Systems. People will tell you what you should look for in an Order Management System. But what parts should ring alarm bells? Make the right choice and you make your retail brand much more efficient. Make the wrong choice and your company gets stuck in the stone-age of order management. Here are tips to avoid the OMS stone-age.