Mon.Jul 02, 2018

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44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

1. Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make. Enact a continuous improvement plan for your website. I like to say that a website is never done.

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Getting To Grips With ‘PIN On Mobile’ Versus ‘PIN On Glass’

RTP blog

By David Poole, MYPINPAD Consumers are carrying less cash than ever before. This poses a challenge for the five million small merchants in the UK that are still unable to accept card payments. They risk losing sales, as cashless consumers often abandon their shopping if the merchant is unable to accept card payments. This issue has spurred a lot of competition to deliver a new generation of versatile payment technologies.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

1. PPC & organic are a winning combo. John Breaker, President/Founder, BirdieBall. Pay-per-click and organic positioning are the most successful, pure and simple. If you are in a market category that has active searches, pay to get seen and fight for conversions. If you can afford to stay number one in paid search, you can get stronger and stronger from there.

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80 Startup Business Ideas That Can Make You Money: 2018 Edition

Bootstrapping Ecommerce

Check out this list of 80 startup business ideas. Product-based business ideas & service-based business ideas to help you break into any market. The post 80 Startup Business Ideas That Can Make You Money: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 167
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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40 American Business Owners on What Independence Means to Them

BigCommerce

Finally, our merchants share what Independence means to them. 1. John Wray, CEO, Hero Care Packages. It’s fitting that it’s the Fourth of July. Independence means different things to different generations. Our forefathers worked to make better generations for each subsequent one, and so that we could be more free, more independent, and have a more perfect union.

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How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold

A Better Lemonade Stand

Check out the various free shipping options you can use for your online store and how you can increase your sales enough to offset the cost of it. The post How to Offer Free Shipping & How to Calculate Your Free Shipping Threshold appeared first on A Better Lemonade Stand.

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Intercom Inbox Review: Cross-platform Lead and Customer Service Management

Ecommerce Platforms

At some point in your ecommerce professional career, you're going to feel like you're overwhelmed with leads and customer support requests. Current users, customers, and potential clients are constantly trying to converse with you and your customer support/sales team. That's a good thing, right? Well, sure, if you can handle the load. The problem is that the leads and user requests come from all over the internet, into your email inbox, on your website, and through social channels–making i

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6 tips for awesome wholesale B2B customer relationships

TradeGecko

When it comes to B2B customer relationship management, think old-school matchmaking rather than Tinder. B2C relationships are all about making the sale, and so are B2B relationships – but there are differences between the two. Here are 6 tips for improved customer relations when building long-term eCommerce relationships with your B2B wholesale customers.

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Your Game Plan to Dominate Email Automation

Klaviyo

The post Your Game Plan to Dominate Email Automation appeared first on Klaviyo.

Games 126
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A Tale of Two Technologies: Programmatic and Email

Liveintent

Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime).

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How Powerful is the POWER Trigger?

Rishi Rawat

Very. But first, let’s run down the definition of Power trigger: This is when we let the shopper know they are in the driver seat. It works because when shoppers feel the experience is about them , and not you , they’re much more likely to take action.

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How I Did It: Tayse Rugs Maps 3400 SKUs to 9 Channels in 2 Weeks

Salsify

In the thirteen since Tayse Rugs was founded as a family business in Calhoun, Georgia, the manufacturer and importer of machine-made rugs has quickly gained prominence. While other furnishing companies met with decreasing sales following the economic crisis of 2008. Tayse Rugs thrived because consumers wanted to buy low-cost, high quality machine-made rugs.

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Introducing: Product Recommendations Use Case Explorer

Dynamic Yield

Visualize all of the ways in which you can deliver powerful product recommendations for higher revenue and ROI. The post Introducing: Product Recommendations Use Case Explorer appeared first on Dynamic Yield.

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Amazon USA Suspension Prevention Tips for International Sellers

Payoneer

Editor’s note: This is a guest post from Evelin Goldin, COO at Seller Care LLC. International sellers face some common difficulties when they enter the Amazon USA marketplace. Since the Seller Performance Department originated on Amazon.com, Amazon is stricter with enforcing certain policies on the USA platform. Unfortunately, Amazon expects sellers to stay up to date with their current guidelines across all Amazon marketplaces.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Introducing: Product Recommendations Use Case Explorer

Dynamic Yield

Visualize all of the ways in which you can deliver powerful product recommendations for higher revenue and ROI. The post Introducing: Product Recommendations Use Case Explorer appeared first on Dynamic Yield.

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A Sneak Peek Into Meetup 2018

iQmetrix

The iQmetrix Meetup is back and we’re buzzing with excitement! With fellow retailers, iQmetrix product experts, sponsors, and other industry leaders sure to be in attendance, this year’s event promises to bring the same valued thought leadership, idea sharing, and networking opportunities as previous iQmetrix events. Hosted once again at the Fairmont Scottsdale Princess in Scottsdale, AZ, the 2018 Meetup is October 21-23, 2018.

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5 Tips to Create Pop-Ups Your Visitors Will Actually Read

Weebly

Pop-ups on websites are nothing new, and sometimes they are ignored immediately, but not many people know they are actually one of the most valuable lead generation tools for businesses of all shapes and sizes. According to Sumo , “the top 10% highest-performing pop-ups averaged a 9.28% conversion rate (someone who saw a pop-up and took action)." That means, if you get 200 visitors per day to your site you'd have about 556 new signups each month!

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

1. An award winning family idea. Amy Breaker, Director of Operations, BirdieBall. My dad, with his dad – my grandpa – invented a limited-flight golf ball – the BirdieBall – in 2003. They invented the napkin-ring-shaped golf ball, that only flies 40 yards with a full swing, as a solution to the overly expensive golf course real estate. Well, it is the absolute BEST and most realistic practice golf ball ever invented.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.