Mon.Dec 09, 2019

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Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Some believe social media branding is as easy as posting photos every once in a while. However, taking the time to develop a social media strategy will help your brand establish longevity and customer loyalty.

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The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today. As I write this post in December of 2019, corporate […].

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CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways.

Consumer 279
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Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

Document 214
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

RTP blog

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout. It’s also the suppliers — big and small — that rely on these retailers as a valuable sales channel.

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Avoid Becoming Dumb Money

Forrester eCommerce

The Dos And Don’ts Of Accelerating Innovation With Corporate Venture Capital One former VC partner I spoke with for my research on corporate venture capital (CVC) — “Accelerate Open Innovation Via Corporate Venture Capital” — said he believed there was a direct correlation between the number of CVCs formed in a year and a looming […].

More Trending

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight. As a culture, we are questioning long-held expectations attached to being a man or a woman, envisioning a spectrum between that binary, and even outright rejecting the cultural construct of gender. The force is strongest among younger consumers, and the […].

Marketing 195
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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Shopify Plus and Magento 2 Commerce are two of the most popular eCommerce platforms for mid-market and enterprise-level online retailers. This post outlines their differences to make it easy to see what each platform offers for large and fast-growing stores. While there are other great comparisons of Shopify Plus and Magento Commerce written, many of the ones we found were written by partners or affiliates of the platforms, and may be biased. . ( Full disclosure: At Inflow, we are a Shopify Part

Magento 148
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Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers

Omnisend

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well. Keep reading and learn how to distinguish hard bounce vs. soft bounce, correct potential issues and prevent your emails from getting bounced. What Read more The post Hard Bounce vs.

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Time for B2B to bet big on wearable communications tech

GetElastic

The first time you see a kid running around a playground with a real-time location tracker clipped to his belt, you realize the world of wearable technology has dramatically changed. (Also, I’m considering whether to invest.). Wearable tech has evolved to the point where it’s pretty much possible to find anyone, anywhere, any time. So far, it’s been most visible in consumer-facing smartwatches, whose sales leapt 61% in 2018.

B2B 103
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Create an App for Your Store: Why & How to Use No-Code Ecommerce App Development

A Better Lemonade Stand

Too many companies avoid app development because they think it will be too hard but anyone with the right technology can build their own apps. See how! The post How to Create an App for Your Store: Why & How to Use No-Code Ecommerce App Development appeared first on A Better Lemonade Stand.

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Case Study: Symmons Industries Embraces the Rise of the Digital Shelf

Salsify

Manufacturers have shaped technological innovation and growth since the Industrial Revolution in the U.S. With the rise of the digital shelf, however, some well-established brand manufacturers have resisted change — opting instead to do things the way they’ve always been done.

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5 Ways Product Catalog Optimization Can Make Your Marketplace Thrive

Algopix

The ecommerce marketplace sales model is growing increasingly popular, particularly for SMBs that lack the resources to generate a variety of sales, marketing and advertising activities independently. The largest marketplaces include Amazon , eBay , Walmart , Etsy, Alibaba.com, and Google Express, but there are thousands of smaller marketplaces worldwide.

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How Under Armour, Ulta and Target Master Holiday Triggered Messages

Sailthru

During the holiday season , the average consumer receives 23% more email from retailers. That makes standing out in the inbox all the more difficult, though Nordstrom, Ulta and Under Armour managed to do so during the most critical time: Cyber Weekend. How? Personalization, of course. Triggered messages, email sent in direct response to specific customer actions, represent one of the best ways to incorporate personalization into email marketing.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Mental Health…“The Not So Widely Talked About Problem” That Needs To Be On Every Company’s Agenda in 2020

Forrester eCommerce

We are experiencing a mental health crisis. 1 in 5 Americans manage a diagnosable mental health condition in any given year. Up to 80% of people will manage a diagnosable mental health condition in their lifetime. On average individuals must wait up to 25 days for a psychiatry appointment; and waiting comes at significant cost […].

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Dynamic Yield ranked 16 on Crain’s 2019 list of Best Places to Work in NYC

Dynamic Yield

Dynamic Yield has been recognized for the second time by Crain's New York on its list of 100 Best Places to Work in NYC. The post Dynamic Yield ranked 16 on Crain’s 2019 list of Best Places to Work in NYC appeared first on Dynamic Yield.

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5 Ways to Fulfill Web Orders (for Retailers)

RETAIL MANAGEMENT SOFTWARE

Web order fulfillment is not a one-size-fits all solution. There are a variety of ways to deliver products to consumers who purchase online. Here are five ways retailers in the past, and currently, have fulfilled web orders. There is no doubt that new developments in retail will show new ways to fulfill web orders in the future. For now, most retailers can get by fulfilling web orders through these channels.

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Dynamic Yield Named One of Crain’s Best Places to Work in NYC for 2019

Dynamic Yield

Dynamic Yield today announced its selection as one of 2019's Best Places to Work in New York City by Crain’s New York Business. The post Dynamic Yield Named One of Crain’s Best Places to Work in NYC for 2019 appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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2020 Vision: Retail Trends for the New Decade

iVend

As 2020 approaches, it is a good time to reflect on the changes retail has experienced over the last decade and how they have influenced the vision of a successful retail environment in the new decade. Retail has experienced many ups and downs, from the entrance into a digital age and advancement of retail technology, to experiencing a retail apocalypse causing many store locations to close their doors.

Retail 72
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How to Use Wi-Fi Marketing to Engage Shoppers

retailnext

As technology expands and more and more consumers go online to shop, the retail industry faces new challenges. Millennials, now the world’s largest generation and biggest spenders, are more than twice as likely to shop online. . Yet millennials, like Gen Z behind them, also value authenticity and the human element of shopping. They want to feel as though they’re a part of your brand.

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2020 Vision: Retail Trends for the New Decade

iVend

As 2020 approaches, it is a good time to reflect on the changes retail has experienced over the last decade and how they have influenced the vision of a successful retail environment in the new decade. Retail has experienced many ups and downs, from the entrance into a digital age and advancement of retail technology, to experiencing a retail apocalypse causing many store locations to close their doors.

Retail 52
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2020 Vision: Retail Trends for the New Decade

iVend

As 2020 approaches, it is a good time to reflect on the changes retail has experienced over the last decade and how they have influenced the vision of a successful retail environment in the new decade. Retail has experienced many ups and downs, from the entrance into a digital age and advancement of retail technology, to experiencing a retail apocalypse causing many store locations to close their doors.

Retail 52
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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New iVend Service Portal now live!

iVend

Combined Support Portal & Knowledge Base for iVend Retail Customers & Partners. With a continued focus on supporting our Customers & Channel Partners, we are pleased to announce the launch of the iVend Service Portal, combining the former CitiXsys Knowledge Portal with our Support Portal. This new platform with added functionality will not only help us manage our partners and business better, but it will also make it easier for you to remain productive, reduce downtime and receive fa

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New iVend Service Portal now live!

iVend

Combined Support Portal & Knowledge Base for iVend Retail Customers & Partners. With a continued focus on supporting our Customers & Channel Partners, we are pleased to announce the launch of the iVend Service Portal, combining the former CitiXsys Knowledge Portal with our Support Portal. This new platform with added functionality will not only help us manage our partners and business better, but it will also make it easier for you to remain productive, reduce downtime and receive fa

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New iVend Service Portal now live!

iVend

Combined Support Portal & Knowledge Base for iVend Retail Customers & Partners. With a continued focus on supporting our Customers & Channel Partners, we are pleased to announce the launch of the iVend Service Portal, combining the former CitiXsys Knowledge Portal with our Support Portal. This new platform with added functionality will not only help us manage our partners and business better, but it will also make it easier for you to remain productive, reduce downtime and receive fa