Thu.Dec 20, 2018

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Phishing: The Simple Attack That Shreds The Defenses of Sensitive Network

Forrester eCommerce

Diplomatic networks carry some of the world’s most sensitive information – communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by anti-phishing vendor Area 1 Security, reveals that a 3 year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network.

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Top Online Retailers Winning a Competitive Market

Optimizely

How do you carve out your slice of the market in a super competitive industry? If you’re trying to stand out in fashion ecommerce , for example, it’s super tough. It’s far easier if you’re selling a niche product such as nootropics. But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market.

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What Is Forrester’s Definition Of Enterprise AI?

Forrester eCommerce

There are two types of AI. Watch the video below to learn which one you should forget about and which one you should go full steam ahead with. Have additional questions about enterprise AI? Schedule an inquiry to dive deeper, or check out my latest research here.

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Facebook Remarketing: Using Targeted Advertising Campaigns To Increase Sales

BigCommerce

Digital cart abandonment is at an all-time high.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Augmented Intelligence Is The Key To Driving Rapid Business Value With AI

Forrester eCommerce

Leveraging AI to augment human intelligence leverages the superhuman advantages of AI and the super-AI advantages of humans to drive large, tangible business value quickly. Thanks to easier stakeholder buy-in, quantifiable ROIs, lower R&D costs, fewer technological hurdles, and less change management, AI is being used to augment jobs ranging from data center technicians and […].

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Site Outages Shine the Light on Retail Weak Spots During Holiday Season

RTP blog

By Claude Robinson, Oracle With the kick-off of the holiday shopping season now in the rearview mirror, retailers have already learned some important lessons—ones that hit the bottom line of some of the biggest brands in the business. Brand names like Walmart, J. Crew, lululemon, Lowe’s, Best Buy, and Office Depot found out the hard way that their websites were unprepared for the flood of online shoppers on Black Friday through Cyber Monday.

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4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy

Omnisend

When it comes to connecting with your customers on new channels, it doesn’t get much better than Facebook Messenger marketing. For most users, the app is already open, with notifications turned on, and a channel they already love to use. By connecting with them via Messenger, you’re just reaching customers in their very natural habitats. Read more The post 4 Ways to Integrate Facebook Messenger Marketing to Your Omnichannel Ecommerce Strategy appeared first on Ecommerce Marketing Automation | Om

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Your Corporate Intranet Is Dead

Forrester eCommerce

Forrester clients across industries report that their existing intranet projects are struggling to find relevance with employees. New approaches put a focus on collaboration, knowledge sharing, curation, and automation. Understand the value of placing employee experience at the center of a refreshed intranet initiative. Have further questions about employee engagement and knowledge management?

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The Electronic Data Supporting Retail Businesses

Retail Technology Review

by Patrick Vernon, freelance writer. In the era of Big Data, and the need for organizations to make best use of the mountains of raw information being generated constantly through interactions with potential and actual customers, retail businesses are in a position to use this data to run a more efficient business and serve their customers better than ever.

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Understand The EAMS Vendor Landscape To Choose The Right Tool

Forrester eCommerce

Forrester defines enterprise architecture management suites (EAMSes) as: A foundation for capturing, managing, and reporting on a firm’s strategic and operational assets, defining the relationships between those assets, and assessing the effectiveness and efficiencies of those assets with the purpose of providing insights that may influence or guide the strategic direction of the firm.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Top 10 Reads to Prepare for 2019

Salsify

As digital’s influence on total sales continues to grow , 2019 will be the year when the strength of your brand’s digital footprint will determine the health of your business. We’ve gathered our most-read how-to articles to help you put your best digital content foot forward in the new year.

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The Affordable Care Act Is Unconstitutional? What Now?

Forrester eCommerce

In an opinion published late last Friday, Northern Texas District Court Judge Reed O’Connor declared the Affordable Care Act (ACA) — in its entirety — unconstitutional and invalid. The media frenzy that followed was frantic. The response on the stock market was also swift: Healthcare stocks were pummeled in after-hours trading Friday, and the beating continued throughout […].

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2018 Year in Review: Journey of a SaaS Business

SellBrite

Happy Holidays! It’s my favorite time of year. Not just for all of the food, drink, parties, presents, and family, though those things are all wonderful. It’s the time of year where you can look back at what you’ve gained, lost, and most importantly, learned. I’m shaking with excitement as I write this because, this year, we’ve gained and learned so much.

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Why reducing manufacturing lead times is vital for your business

TradeGecko

For commerce businesses, manufacturing lead times are an important consideration when it comes to optimizing your replenishment process, using resources efficiently, and keeping stock and production moving as efficiently as possible. The shorter your lead time, the more effectively you can run your business – so here’s everything you need to know about manufacturing lead times: what they are and how to reduce them.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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My Holiday Shopping Experience

Rishi Rawat

Now that it’s the holiday season, we are seeing websites use many different strategies to increase conversions. Some of these strategies include special holiday sales, free holiday shipping, extended return and refund policies, and so on. While doing my Christmas shopping for one of my close friends, I decided to take some mental notes of my observations while on the web.

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Geotargeting Website Content? Here’s What You Need to Know

Wiser

As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair question, and the answer could be yes or no depending on what type of eCommerce business you are, what you sell, and who your customers are. With that in mind, let’s explore everything you need to know about geotargeting to get to the bottom of that important question.

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11 Excellent Holiday Emails from Sephora, American Eagle and Adidas

Sailthru

Email is the most lucrative marketing channel in general, but especially during the holiday season. According to Mailcharts, email marketing drives 20% of holiday sales. And yet, many retailers don’t use it to its full potential, settling for the tired batch-and-blast approach. Enough generic messages in our inboxes made the likes of Sephora, American Eagle Outfitters and Adidas stand out that much more.

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Subscription Vs. Pay-Per-Use For Your SaaS

FastSpring

SaaS Pricing can be difficult to determine for many digital businesses. First, you need to be sure that you’ve priced your product fairly, and second, you want to offer the payment option that will appeal to the largest number of users. So, do you extend a pay-per-use (or PPU) option, or do you ask people to subscribe to your service on a monthly, quarterly, or yearly basis?

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Why reducing manufacturing lead times is vital for your business

TradeGecko

For commerce businesses, manufacturing lead times are an important consideration when it comes to optimizing your replenishment process, using resources efficiently, and keeping stock and production moving as efficiently as possible. The shorter your lead time, the more effectively you can run your business – so here’s everything you need to know about manufacturing lead times: what they are and how to reduce them.

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Amazon Reshapes Online Advertising

ROI Revolution

E-commerce giant. Second-largest private employer in the United States. First company to hit $1 trillion. MarketWatch photo illustration/Everett Collection, Getty Images. These are popular descriptions that first come to mind for individuals posed with the question, “What is Amazon.com?” However, the one description that many people are unaware of, and is perhaps the second most important to labeling Amazon.com, is “3 rd largest digital advertising platform”.

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Commerce Cast: How ShopJimmy.com Uses E-Commerce Automation to Fuel Growth

ChannelAdvisor

Do you remember what e-commerce was like in 2002? Travis Vosika does. Those were the days when he’d open his mailbox to find it bursting with eBay payments — back when online buyers still sent checks in the mail and sellers were painstakingly entering every last listing detail. There have been a lot of changes since then, and Travis’s business has been adapting to them for more than 16 years.

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How to Find a Domain Name with Fun, Memorable Domain Phrases

Lemonstand

Domains are a precious, finite resource. In today’s competitive realm of business naming, it can be difficult to find a domain name for your business that is available. In most cases, if you want to find a domain name that is the exact match for your business name, it will not be available. Even Tesla used the URL TeslaMotors.com for a few years before purchasing Tesla.com.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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What to See at NRF 2019?

OrderDynamics

What to See at NRF 2019? It’s almost like an annual celebration, isn’t it? Retail’s Big Show in New York in January is like a combined retail year kickoff and ‘cheers’ to another close to the holiday buying season. And, this year’s show is going to be another exciting 3-day event. So here is a run-down and sneak peek on what to see at NRF 2019. Remember that all the information about the show is on the NRF 2019 Retail’s Big Show site.

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Cyber Week Takeaway: go all in on omnichannel … or go home

Kibo

As the holidays enter the final stretch, strong results from the season’s peak […]. The post Cyber Week Takeaway: go all in on omnichannel … or go home appeared first on The Omni Channel.

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ItemMaster Selected as Exclusive Enhanced Content Provider by Price Chopper/Market 32

ItemMaster

Platform Provides Health and Wellness Content for Improved Shopper Journeys. ItemMaster, the product content and data technology leader for the CPG and retail industry, has been selected by Price Chopper and Market 32, a progressive supermarket chain with more than 130 stores in the Northeast, to serve as its Enhanced Content Provider. The ItemMaster solution, wellnessMaster , will give shoppers of the customer-centric chain the ability to further customize their experience with transparent, cor

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Cyber 5 Sales Recap: Which categories and brands crushed it during Black Friday and Cyber Monday

Profitero

The five-day shopping event starting on Thanksgiving and ending on Cyber Monday has affectionately been dubbed “Cyber 5” weekend. It’s a time of year when we, as consumers, channel our primal hunter instincts and battle each other (often physically) to find the biggest and best deals. Using our proprietary sales & share estimation technology , Profitero decided to investigate the hype behind this Cyber 5 phenomenon.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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ItemMaster Selected as Exclusive Enhanced Content Provider by Price Chopper/Market 32

ItemMaster

Platform Provides Health and Wellness Content for Improved Shopper Journeys. ItemMaster, the product content and data technology leader for the CPG and retail industry, has been selected by Price Chopper and Market 32, a progressive supermarket chain with more than 130 stores in the Northeast, to serve as its Enhanced Content Provider. The ItemMaster solution, wellnessMaster , will give shoppers of the customer-centric chain the ability to further customize their experience with transparent, cor