Mon.Apr 01, 2024

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 300
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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 425
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Rite Aid Restructuring Would Cut $2 Billion in Debt, Settle Opioid Claims

Retail TouchPoints

Rite Aid has filed a restructuring plan with the U.S. Bankruptcy Court , District of New Jersey that would cut more than $2 billion in debt and keep a large portion of the retailer’s store fleet operating. If approved, the plan would transfer ownership to the drugstore’s senior bondholders and settle certain opioid overprescribing lawsuits, according to the Wall Street Journal and other media outlets.

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AI Will Transform Customer Service Interactions As A Collaborative Partner

Forrester eCommerce

Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.

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More than half of shoppers would use generative AI for clothing purchases: Adobe

RetailDive

Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

Clothing 116
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Shein’s Latest Pop-Up in Vancouver will Focus on Circularity Efforts

Retail TouchPoints

Shein will host a pop-up store Vancouver, B.C. from April 11-14 that will do more than showcase the fashion app’s latest collections. Shein also is looking to tamp down criticisms of its environmental impact, by highlighting its evoluSHEIN by Design sustainable collection and offering credits for customers who bring in clothing donations. The pop-up will feature an extensive selection of women’s clothing as well as men’s fashion, kids’ clothing, pet accessories, home items and

Clothing 227
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10 New Ecommerce Books for Spring 2024

Practical eCommerce

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more. The post 10 New Ecommerce Books for Spring 2024 appeared first on Practical Ecommerce.

Books 103
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Lands’ End Cut Corporate Workforce 10% Following Tough 2023

Retail TouchPoints

Lands’ End made “high single-digit percentage” reductions to its corporate workforce in January which, combined with earlier cuts to its sourcing organization, amount to a 10% corporate headcount reduction for the apparel and outerwear retailer. “We determined that creating a flatter, more agile organization would set us up to continue to profitably grow over the long term, while generating additional cost savings that can be reinvested in the business,” said Bernie McCracken, CFO of Lands’ End

Apparel 222
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AI Tools for Meeting Notes, Recaps, To-dos

Practical eCommerce

Reviewing meeting recordings for takeaways and action items used to take hours. No more. The post AI Tools for Meeting Notes, Recaps, To-dos appeared first on Practical Ecommerce.

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Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest

Retail TouchPoints

Guests enjoyed getting glam in all the best from Rare Beauty in the Ceremony Day Prep Parlor. (Photo Credit: Aleks Zagozda) Guests perused the collection’s 100+ pieces uniquely designed for all this season’s wedding moments. (Photo Credit: Aleks Zagozda) Pinterest ‘Trend Inspiration’ was woven into the event experience. (Photo Credit: Aleks Zagozda) A guest snaps a mirror selfie amid Abercrombie’s bachelorette party pieces.

Jewelry 220
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Trump Media & Technology Group Suffered Huge Losses in 2023

RetailWire

Shares of Trump Media & Technology Group (TMTG), the owner of Truth Social, saw a sharp decline on Monday following the revelation of substantial losses in 2023.

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DoorDash Continues Push Beyond Food Delivery with Addition of Lowe’s

Retail TouchPoints

DoorDash will now offer on-demand delivery from over 1,700 Lowe’s stores nationwide, marking the platform’s first foray into the home improvement category as it pursues its goal of expanding beyond restaurants to become the “ local commerce company.” While the platform began as a tool to get fast food delivery from local eateries, DoorDash now has more than 150,000 non-restaurants on its marketplace and platform, up from 100,000 a year ago.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. The number of Americans who watch television via cable or satellite has plummeted from 76% in 2015 to 56% in 2021. Among viewers aged 18-24, 87% choose to access TV content through the internet.

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Skims clones Kim Kardashian for first TV push

RetailDive

Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

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Delta Boeing 737 Makes Emergency Landing at Minneapolis Airport

RetailWire

This latest incident is one in a string of issues plaguing the airline.

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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 114
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Google Settles Incognito Mode Lawsuit

RetailWire

Google has agreed to get rid of or make anonymous billions of records of web browsing data collected from its private browsing "Incognito mode." This move comes as part of a proposed class action settlement filed Monday in the Brown v. Google case.

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Walmart hikes return shipping rates for seller-fulfilled orders

RetailDive

The retailer didn't disclose the extent of the increase, which it attributed to "changing market conditions.

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Parents Cash in on Target’s Generous Returns Policy for Cat & Jack Kids Clothes

RetailWire

Some parents have been taking advantage of Target's generous returns policy on its Cat & Jack kids' items to save money.

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Walmart announces second class of beauty accelerator program

RetailDive

The retailer is also investing in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-on.

Events 96
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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April Fools’ Day Food Deals Announced

RetailWire

As we celebrate April Fools’ Day, restaurants and food brands across the nation are dishing out deals to mark the occasion.

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Guess announces $200M share repurchase program

RetailDive

The board also approved the restructuring of its debt — the third time the apparel retailer has taken such move in 12 months.

Apparel 91
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Korea Superconducting Tokamak Advanced Research Sets Record, 7x Hotter Than the Sun

RetailWire

The Korea Superconducting Tokamak Advanced Research (KSTAR) has broken its own record, again. This time, the fusion reactor managed to keep things as hot as 100 million degrees Celsius (180 million degrees Fahrenheit) for a whopping 48 seconds.

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Dillard’s, Caelynn Bell team up on capsule collection for spring and summer

RetailDive

The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Study highlights impact of rising staff costs for convenience retailers

TalkingRetail

Research, published this week by the University of Stirling and the Scottish Grocers’ Federation, has shed light on the impact of rising staff costs on the convenience retail sector in Scotland. On 1 April, the UK National Living Wage rises to £11.

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Why offer label-free and package-free returns?

RetailDive

Customers want to shop — and return — how they want. Consider offering label-free and package-free returns.

Customer 103
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Kia Recall: Over 427,000 Telluride SUVs Affected

RetailWire

Kia has issued a recall affecting more than 427,000 Telluride SUVs due to a significant defect that could potentially lead to unintended vehicle movement while parked.

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Fabletics launches third collection with Khloé Kardashian

RetailDive

The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib