Mon.Apr 01, 2024

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10 Generative AI Prompting Tips for Ecommerce

Fastr

There is something to be said about the comfort of familiarity or fear of the unknown, but any wise ecommerce leader knows that stagnation is business suicide. Being innovative means being experimental and unafraid to not only do more and do better, but also to learn. However, when a technology tidal wave like AI floods the scene, even the most confidently creative and exploratory ecommerce teams may hesitate – wondering how to dive in, or which toe to use to test these new waters.

eCommerce 130
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Your Cloud Strategy Is Now Your AI Strategy, Too

Forrester eCommerce

Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.

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The Future of Retail is Multilingual

Retail TouchPoints

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success.

Retail 274
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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester eCommerce

Yes, hindsight is 20/20. As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values.

Marketing 433
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Rite Aid Restructuring Would Cut $2 Billion in Debt, Settle Opioid Claims

Retail TouchPoints

Rite Aid has filed a restructuring plan with the U.S. Bankruptcy Court , District of New Jersey that would cut more than $2 billion in debt and keep a large portion of the retailer’s store fleet operating. If approved, the plan would transfer ownership to the drugstore’s senior bondholders and settle certain opioid overprescribing lawsuits, according to the Wall Street Journal and other media outlets.

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Your Time To Shine: B2B Summit EMEA Award Submissions Are Open

Forrester eCommerce

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 273

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Call For Entries: Forrester APAC B2B Marketing Awards 2024

Forrester eCommerce

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

B2B 259
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Shein’s Latest Pop-Up in Vancouver will Focus on Circularity Efforts

Retail TouchPoints

Shein will host a pop-up store Vancouver, B.C. from April 11-14 that will do more than showcase the fashion app’s latest collections. Shein also is looking to tamp down criticisms of its environmental impact, by highlighting its evoluSHEIN by Design sustainable collection and offering credits for customers who bring in clothing donations. The pop-up will feature an extensive selection of women’s clothing as well as men’s fashion, kids’ clothing, pet accessories, home items and

Clothing 197
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AI Will Transform Customer Service Interactions As A Collaborative Partner

Forrester eCommerce

Enterprise customer service solutions support customers over a breadth of channels, and manage inquiries to SLAs. Embedded AI will make agents more productive and effective.

Customer 221
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Lands’ End Cut Corporate Workforce 10% Following Tough 2023

Retail TouchPoints

Lands’ End made “high single-digit percentage” reductions to its corporate workforce in January which, combined with earlier cuts to its sourcing organization, amount to a 10% corporate headcount reduction for the apparel and outerwear retailer. “We determined that creating a flatter, more agile organization would set us up to continue to profitably grow over the long term, while generating additional cost savings that can be reinvested in the business,” said Bernie McCracken, CFO of Lands’ End

Apparel 194
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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More than half of shoppers would use generative AI for clothing purchases: Adobe

RetailDive

Seventy-one percent of respondents said they think using the technology to try on products virtually would boost their buying confidence.

Clothing 130
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Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest

Retail TouchPoints

Guests enjoyed getting glam in all the best from Rare Beauty in the Ceremony Day Prep Parlor. (Photo Credit: Aleks Zagozda) Guests perused the collection’s 100+ pieces uniquely designed for all this season’s wedding moments. (Photo Credit: Aleks Zagozda) Pinterest ‘Trend Inspiration’ was woven into the event experience. (Photo Credit: Aleks Zagozda) A guest snaps a mirror selfie amid Abercrombie’s bachelorette party pieces.

Jewelry 191
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The future of e-commerce is video: 5 undeniable consumer stats

RetailDive

Consumers want more product videos and they want them now. It’s time to start thinking video-first.

eCommerce 124
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DoorDash Continues Push Beyond Food Delivery with Addition of Lowe’s

Retail TouchPoints

DoorDash will now offer on-demand delivery from over 1,700 Lowe’s stores nationwide, marking the platform’s first foray into the home improvement category as it pursues its goal of expanding beyond restaurants to become the “ local commerce company.” While the platform began as a tool to get fast food delivery from local eateries, DoorDash now has more than 150,000 non-restaurants on its marketplace and platform, up from 100,000 a year ago.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Walmart hikes return shipping rates for seller-fulfilled orders

RetailDive

The retailer didn't disclose the extent of the increase, which it attributed to "changing market conditions.

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10 New Ecommerce Books for Spring 2024

Practical eCommerce

This installment of our quarterly rundown includes titles on digital marketing, team development, content marketing, AI, launching a startup, and more. The post 10 New Ecommerce Books for Spring 2024 appeared first on Practical Ecommerce.

Books 112
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Guess announces $200M share repurchase program

RetailDive

The board also approved the restructuring of its debt — the third time the apparel retailer has taken such move in 12 months.

Apparel 119
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Delta Boeing 737 Makes Emergency Landing at Minneapolis Airport

RetailWire

This latest incident is one in a string of issues plaguing the airline.

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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Fabletics launches third collection with Khloé Kardashian

RetailDive

The collection, dubbed Khloé V3, features 26 pieces — including, for the first time, compression swimwear.

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AI Tools for Meeting Notes, Recaps, To-dos

Practical eCommerce

Reviewing meeting recordings for takeaways and action items used to take hours. No more. The post AI Tools for Meeting Notes, Recaps, To-dos appeared first on Practical Ecommerce.

eCommerce 107
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Skims clones Kim Kardashian for first TV push

RetailDive

Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story.

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April Fools’ Day Food Deals Announced

RetailWire

As we celebrate April Fools’ Day, restaurants and food brands across the nation are dishing out deals to mark the occasion.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Why offer label-free and package-free returns?

RetailDive

Customers want to shop — and return — how they want. Consider offering label-free and package-free returns.

Customer 105
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Parents Cash in on Target’s Generous Returns Policy for Cat & Jack Kids Clothes

RetailWire

Some parents have been taking advantage of Target's generous returns policy on its Cat & Jack kids' items to save money.

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Walmart announces second class of beauty accelerator program

RetailDive

The retailer is also investing in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-on.

Events 105
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Google Settles Incognito Mode Lawsuit

RetailWire

Google has agreed to get rid of or make anonymous billions of records of web browsing data collected from its private browsing "Incognito mode." This move comes as part of a proposed class action settlement filed Monday in the Brown v. Google case.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Dillard’s, Caelynn Bell team up on capsule collection for spring and summer

RetailDive

The assortment of dresses, separates and footwear is part of the department store's exclusive women's label Gianni Bini.

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Minimum Wage Increase in California for Fast-Food Workers Starts Today

RetailWire

California fast-food workers can now enjoy a minimum wage increase of over $20 per hour as of April 1, 2024.

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Study highlights impact of rising staff costs for convenience retailers

TalkingRetail

Research, published this week by the University of Stirling and the Scottish Grocers’ Federation, has shed light on the impact of rising staff costs on the convenience retail sector in Scotland. On 1 April, the UK National Living Wage rises to £11.

Retail 52
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Korea Superconducting Tokamak Advanced Research Sets Record, 7x Hotter Than the Sun

RetailWire

The Korea Superconducting Tokamak Advanced Research (KSTAR) has broken its own record, again. This time, the fusion reactor managed to keep things as hot as 100 million degrees Celsius (180 million degrees Fahrenheit) for a whopping 48 seconds.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.