May, 2019

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A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce

BigCommerce

These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice…

eCommerce 303
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Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business. This is a result of people and technology evolving in complex upward […].

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Creating a Conversion-Centered Product Detail Page

Optimizely

This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake. You may have all the elements of a great ecommerce site: A beautifully designed homepage.

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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past.

SEO 279
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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WooCommerce Dropshipping Guide for 2019: All the Ins and Outs

Ecommerce Platforms

The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store. If you're unfamiliar, we'll explain how WooCommerce (read our WooCommerce review ) works and how to link it to some of the most popular dropshipping plugins on the market.

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Searchandising: Site search hacks that drive revenue

GetElastic

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who search are explicitly telling you what they want and are more likely to convert than visitors who browse (50% higher according to an Econsu

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It’s Spring: Time To Dust Off Forrester’s Blockchain Predictions

Forrester eCommerce

More than six months have passed since I wrote Forrester’s predictions 2019 report for distributed ledger technology (DLT, AKA blockchain). In the blockchain world, that’s ages ago. As I keep being asked how those predictions are shaping up, and having just attended two excellent events in New York, now’s a good time to take stock. […].

Events 413
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So now retail Is all about the experience? Just what the heck does that mean?

Steve Dennis

L’Occitane new experiential retail concept store in New York. I keep reading that success in retail today is all about the experience. Some retail influencers whom I cross paths with on the conference circuit often anchor their talks on some variation of customer experience being “the new black.” Whether I’m working with clients or fielding questions at one of my keynotes I often get asked which retailers deliver the best experience.

Retail 160
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How I Gain 1,260 Instagram Followers Per Week

Kissmetrics

Do you want to be instafamous? Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following. My Neil Patel account has been growing by 1,260 followers per week. And I know what you are thinking… Neil, you are already well known, this can’t be replicated by anyone else.

Games 277
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Planet Express Review: Everything You Need to Know

Ecommerce Platforms

Is Planet Express legit? Quite a common question, I’d say. And understandably so, because Planet Express is a young company in the goods and mail forwarding space. At the time of writing this Planet Express review, it had barely earned two candles on its birthday cake. Admittedly, the good thing with startups, as you probably know by now, is the aggression they come with.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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10 best practices for a successful ecommerce homepage

GetElastic

According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. However, in order to start a successful online business, you need to create an outstanding website. Since the homepage is the first thing users see when they visit your site, we want to concentrate on this element and explain how to take care of it most effectively.

eCommerce 166
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Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

Online shopping has steadily grown over the past few years and is expected to reach 17.

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If You Want To Dominate, Then Disrupt

Forrester eCommerce

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it. The drive for leadership is why growth, year after year, is the top business priority — it’s a surrogate for leadership or at least the path […].

Marketing 412
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What is Omnichannel Marketing? (+4 Best Practices for Ecommerce)

Omnisend

Omnichannel marketing is far from just a buzzword for those who work in the digital sphere. But what is it? How is it different from multichannel marketing? And most importantly- how can your ecommerce store benefit from an omnichannel marketing strategy? Today, I’m going to explain everything you need to know about omnichannel marketing, and Read more The post What is Omnichannel Marketing?

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Generate 100 Content Ideas in 60 Seconds (Seriously)

Kissmetrics

I have a question for you…. How do you figure out what you should blog about? If I had to take a guess, you probably come up with ideas based on one of two strategies. The first is to use tools like Ubersuggest to come up with a list of keywords. But once you find popular keywords, you have to brainstorm topic and titles ideas. What a drag, right? .

Article 277
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Shopify Google Analytics: A Complete Setup Guide

Ecommerce Platforms

The need to interact with data on my Shopify store is indisputably an intelligent way to get hold of my profitable audiences. Shopify Google Analytics is a quick-witted game plan to boost my store's performance. As a store owner, I need to be conscious of the customer's experience. Why does this matter? To get the most out of my Shopify store, I need to have a deep-rooted discernment of what the data trends actually mean.

Shopify 161
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Influencer marketing and its role in personalization and commerce

GetElastic

I don’t know about you, but I’ve never looked at a model in an ad and thought to myself, “I feel like I know her and should trust her judgment in clothing choices.” Someone I know, though? Absolutely. When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. I have a personal relationship with them — why would a friend lead me astray?

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The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we?

B2B 417
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment. Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […].

B2B 411
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30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses

Omnisend

There is a paradox in the online business ecosystem. Although most online resources write about how people hate popups, they still use popups themselves. Why so? Popups remain one of the most effective ways to collect new subscribers and a bunch of other benefits that will be discussed in this article. The only thing that’s Read more The post 30 Exit-Intent Popup Examples & Best Practices for Small Online Businesses appeared first on Ecommerce Marketing Automation | Omnisend.

Article 153
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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores.

eCommerce 141
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Ecwid vs Shopify: Everything You Need to Know (May 2019)

Ecommerce Platforms

If you're new to the world of e-commerce and want to hit the ground running, you'll be wondering what kind of platform best suits your needs. So, we've put together this comprehensive Ecwid vs Shopify comparison. They're both industry leaders, Ecwid first came onto the market back in 2009. Since then it's been used by over one million online merchants.

Shopify 147
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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B2B ecommerce: four challenges to overcome

GetElastic

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them. ?

B2B 157
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How To Sell Jewelry Online

BigCommerce

The jewelry industry continues to grow, especially when it comes to selling online.

Jewelry 349
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Future Of Retail: Implementing Artificial Intelligence In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019. This week, Claudia interviewed Michele Goetz, principal analyst on Forrester’s enterprise architecture team and an expert in AI, on her 2019 AI predictions report. […].

Retail 408
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Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better

Omnisend

When it comes to conversion rate, many marketers look towards source channels for the answers to optimization. However, it’s usually the very last step that has the biggest impact on conversion rate: your checkout page. After all, your most important marketing channel is your site. With our newest CartHook integration, you’ll be able to optimize Read more The post Omnisend and CartHook Integration: Because Your Checkout Page Deserves Better appeared first on Ecommerce Marketing Automation | Omni

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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ParcelHero says 24-hour round-the-clock deliveries are the future of e-commerce

Retail Technology Review

Amazon’s $800 million investment in free next-day deliveries may be making headlines, but the home delivery expert ParelHero says same-day 24/7 deliveries are the future of e-commerce.

eCommerce 135
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Recart Review: A Customer Journey Solution (March 2019)

Ecommerce Platforms

Cart abandonment is a universal nightmare for eCommerce brands. Recart focuses on reducing the holes in your bottom-of-the-funnel strategy so that you can eliminate the headaches associated with lost revenue. When you do all the hard work to get your customer through to your checkout page, there's still a 75% chance that they'll leave without buying anything.

Customer 135
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners. However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers.

B2B 151
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Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game.

Games 365
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.