May, 2019

The Retail Moments That Matter Most — ‘Optimize Me’

Retail TouchPoints

By Jeremy Witikko, Cisco Retail is not what it used to be. With so many new, enriching and interesting things to do in this world, traditional shopping just doesn’t have the shine it used to.

A Deep Dive On Monolith Platforms vs. Ecommerce Microservices vs. Headless Commerce

BigCommerce

These days, it’s hard to spend too much time reading about ecommerce trends without stumbling on an article on microservice… Ecommerce Technology

The Science Behind Time to Next Purchase

Zaius

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer.

Employee Engagement And Cultural Transformation Drive Customer Experience

Forrester eCommerce

Employee engagement is critical for customer experience. age of the customer culture digital transformation employee engagement employee experience human resources management applications

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

7 Email Autoresponders That Make Money On Autopilot For Your Online Store

My Wife Quit Her Job

Those of you who have followed me since the beginning know that I’ve been running a 7 figure ecommerce store since 2007. But did you know that email marketing makes up over 30% of my sales?

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As Holiday Seasons Stretch, How Should Retailers Prepare?

Retail TouchPoints

Now that Memorial Day weekend has come and gone, retailers are in full “summer mode,” although they likely have been preparing for the season for at least a month if not more.

How to Maximize Warehouse Efficiency For Your Ecommerce Merchandise

BigCommerce

Where do you store inventory? In your living room or garage? At a leased warehouse space? With a third-party provider?… … Shipping & Fulfillment

Google Ads Bid Strategy Crash Course

Store Growers

Are you spending a lot of time manually adjusting the cost per clicks in your campaigns? Do you sometimes feel like you’re making changes randomly without a clear plan behind them? Then an automated bid strategy could make your life a lot easier.

Adaptive Enterprises Are Growing At 3x Faster Than Competitors

Forrester eCommerce

Firms need a new formula for success to stay competitive in the age of the customer – agility is not enough. We see many CIOs, and their teams, doubling down on agility as a means to cope with the accelerating pace of business.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

257: The Right Way To Outsource Your Business With Nathan Hirsch

My Wife Quit Her Job

Today, I’m really happy to have Nathan Hirsch on the show. Nathan is the founder and CEO of FreeeUp, a platform that connects businesses to freelancers and virtual assistants that specialize in ecommerce and digital marketing.

Books 221

Creating a Conversion-Centered Product Detail Page

Zaius

This is a guest post by David Hoos, the Director of Marketing at The Good , conversion rate experts who turn more visitors into customers through detailed data analysis and testing. . Not considering every aspect of the customer’s experience on your site can be a costly mistake.

4 Trends Shaping The Payments Landscape In 2019

Retail TouchPoints

By Ro Bhatia, LimeLight The payments industry is transforming. Open technology and regulations mean consumers have more options for payments and banking. Upstarts are taking advantage and established players are spending to catch up.

The Evolution of the B2B Buying Process

BigCommerce

Before we go any further, let’s daydream a bit, shall we? Picture this: A brand new prospect lands on your… B2B Ecommerce

B2B 317

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How Away Uses Google Ads (Case Study)

Store Growers

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Away is a US-based direct to consumer ecommerce business that sells travel luggage. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry.

Travel 205

Future Of Retail: Implementing Artificial Intelligence In 2019

Forrester eCommerce

To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” ” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019.

254: Meghla Bhardwaj – Global Sources Vs Alibaba And How To Find The Best Suppliers

My Wife Quit Her Job

Today I’m thrilled to have Meghla Bwardhaj on the show. Meghla is the head of content marketing at Global Sources, a company that helps entrepreneurs find Asian suppliers online. In addition, Meghla coordinates the annual Global Sources Summit in Hong Kong where they provide incredible content for ecommerce entrepreneurs. Today, we’re going to discuss product sourcing, trade shows and everything supplier related. What You’ll Learn. The benefits of attending a trade show.

Books 197

80 Most Common Ecommerce Website Mistakes in 2019 Explained

Ecommerce Platforms

If you’ve tried running an ecommerce website , then you already know how fierce the competition is out there.

Three Red Flags That Your App Is Failing You

Retail TouchPoints

By Antony Edwards, Eggplant Every day seems to bring another headline about a web site being down or an app being unavailable — from Instagram to J.Crew to Walmart, it’s clear brands are failing their customers.

Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of… Ecommerce Marketing Email Marketing

Games 314

The Empowered Marketer: Tackling the Amazon Marketing Challenge

Zaius

Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to an audience that large, it’s no wonder that so many brands are selling their products through Amazon, despite the ever-changing rules and risks.

If You Want To Dominate, Then Disrupt

Forrester eCommerce

Clients never tell us their business wants to be an also-ran. Everyone wants to dominate their market and is searching for the competitive advantage that helps them do it.

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Chances are, it’s something related to how it’s harder to get rankings on Google. But why has it gotten harder to get more organic traffic?

SEO 262

WooCommerce Dropshipping Guide for 2019: All the Ins and Outs

Ecommerce Platforms

The world of dropshipping has taken off with vigor–partly because of the ability to sell without carrying inventory, and partly because it's so easy to get set up with a store. One of the ways to achieve a store like this is to launch a WooCommerce dropshipping store.

How Can Retailers Maximize ROI From Tech Investments?

Retail TouchPoints

The retailer-as-a-tech-company dynamic has been heavily influenced by Amazon. and Alibaba in China), and has further been prompted by Walmart’s continued investments in AI, robotics and VR, among other technologies.

Hosting Your Ecommerce Site: Best Web Hosting 2019

BigCommerce

Your ecommerce site is like a window into your business. You work hard to showcase your brand in the best… Ecommerce Technology

Searchandising: Site search hacks that drive revenue

GetElastic

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization.

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

WooCommerce Pricing – Is It Really Free And How Much Does It Cost

My Wife Quit Her Job

According to market research, WooCommerce has the largest market share of any shopping cart in the world. And it’s popular for 3 main reasons. One, WooCommerce is built on top of the most popular website builder in the world, WordPress. Two, it has a huge developer community with lots of 3rd party support. And most importantly, it’s “free” to use. But is it really free?

Planet Express Review: Everything You Need to Know

Ecommerce Platforms

Is Planet Express legit? Quite a common question, I’d say. And understandably so, because Planet Express is a young company in the goods and mail forwarding space. At the time of writing this Planet Express review, it had barely earned two candles on its birthday cake.

The Secret Recipe For A Successful Retail Operations System

Retail TouchPoints

By Praveen Kanyadi, SpotCues Retail operations are the backbone of every store, regardless of whether it’s a small business or a large big box retailer.

Drive Your Brand (+ Online Traffic) With The Perfect Ecommerce Marketing Plan

BigCommerce

Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by… Ecommerce Marketing