June, 2023

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Deliveries keep getting faster. Will it last?

RetailDive

Shippers adjusted to pandemic-related disruptions to reach customers faster. But shifting shopper preferences and cost-cutting efforts may slow things down.

Customer 125
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How AI Search Pushes the Commercial Web to its Edge

GetElastic

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links? In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph.

Payments 146
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The Power of Digital Marketing in the Online Business World

Digital Doughnut

In today's internet world, digital marketing is a game-changer opportunity, to reach and engage with their target audience. With the rapid evolution of technology, businesses must adapt and explore digital marketing strategies to stay relevant, competitive, and successful online.

Marketing 105
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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.” And early adopters stand to benefit significantly.

eCommerce 264
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Retail associates adapt to use AI tools

RetailWire

Retail associates are initially reluctant to embrace recommendations from artificial intelligence technology when performing their jobs. Most come to learn the benefits of the new tech but communication is key, according to companies such as Sam’s Club that use AI to improve in-store performance.

Retail 97
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Google introduces generative AI virtual try-on tool

RetailDive

Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

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More Trending

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50+ Best Shopify Apps for 2023 (Free and Paid)

Ecommerce Platforms

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? “ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful , Yotpo , Sumo , or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

Shopify 211
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Excel vs Pricing Software—What’s Best for Your Business?

Wiser

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone. The fact is that this method can be time-consuming, and manual data entry creates more opportunities for errors.

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Lacoste Evolves NFTs into Community-Focused Loyalty Program

Retail TouchPoints

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

Arts 313
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How category managers can win on the digital shelf

Profitero

Over the past decade, consumers have turned into omnichannel shoppers — meaning they shop in-store and from various brand or retailer online sources, including websites, apps and social media pages. According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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What is an iPaaS?

GetElastic

The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS?

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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Zmags

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246
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A guide to GDPR compliance for email marketing (for 2023)

Omnisend

Reading Time: 6 minutes Many businesses wrongly believe that GDPR compliance is only required for businesses based in the European Union. But that is completely wrong. The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location.

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue.

eCommerce 297
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Patagonia sues Nordstrom, claiming counterfeit sales at Rack

RetailDive

The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space.

Magento 147
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LOOKFANTASTIC Debuts Dermatological Skincare Hub to Enlighten and Assist Customers

365 Retail

LOOKFANTASTIC, part of THG Beauty, is launching a new Dermatological Skincare hub , home to all brands and products that are medical-grade and dermatologically tested and approved. The hub, which goes live on 1 st July, has been created to provide customers with comprehensive education, guidance and understanding for their skincare journey. Located on the LOOKFANTASTIC website, the Dermatological Skincare hub is designed so customers can explore products tailored to their specific needs, so whet

Live Chat 122
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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UPS strike 2023 vote for drivers air-conditioned trucks as part of new labor deal

RetailWire

UPS trucks do not have air conditioning and temperatures in the back of trucks can reach 140 degrees, according to the Teamsters. The union is calling on UPS to air-condition its fleet of trucks and to provide drivers with more water and ice.

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The Dynamic Duo: PR and Digital Marketing

Digital Doughnut

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves to highlight why they are a great pair and how they work together.

Marketing 105
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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

Fashion 296
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Walgreens to close 150 stores in the US

RetailDive

With sales down in part due to lower demand for COVID-19 vaccines and tests, the retailer is also closing 300 stores in the U.K.

Retail 145
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

Do you want to know the secret sauce for boosting your brand’s success? You guessed it — a strong social media presence! With everyone glued to their screens these days, it’s more important than ever for small retailers like you to make an impact in the online world. So get ready to explore our incredible guide filled with tips and tricks tailor-made for your retail success.

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Tapi Carpets & Floors open new store in Liverpool

365 Retail

Tapi Carpets & Floors has announced their store in Speke, Liverpool, is now open, offering a wide collection of flooring options as well as expert advice from their floorologists. The store opened on 17 th June 2023, at Unit A2 New Mersey Retail Park Speke, Speke Road, Speke, Liverpool, L24 8QB. Customers in the Speke area can find more about the store here, as well as book an appointment with one of Tapi ’s experts in stores: [link] tapi.co.uk/stores/speke The team at Tapi is passionate abo

Books 117
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Nike wants to keep more girls playing sports

RetailWire

Research has identified that girls are dropping out of playing sports at “alarming rates” with many doing so when they reach the age of puberty. Nike has decided to launch a coach new girl program to promote more careers in this category.

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Factors to Consider When Choosing a Digital Marketing Consultant

Digital Doughnut

Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

Retail TouchPoints

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. This axiom is just as applicable to a modern metaverse-centered push as it is to an old-fashioned email campaign. It comes down to understanding and making the most of the medium, which Coach has taken to heart in its approach to digital innovation. “I dedicated my life making substantive experiences for people using whatever tools are available,” sai

Marketing 296
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Amazon wants package delivery help from thousands of small businesses

RetailDive

"Hub Delivery" program partners, which could include small business owners like florists or plumbers, will commit to delivering 20 to 50 packages daily for local customers.

Customer 117
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Enhance Your Retail Store Security With These Strategies

RetailMinded

As an independent retailer, ensuring the safety and security of your store, employees, and customers is a top priority. For one, retail theft and other security issues can damage your brand reputation and lead to significant financial losses. The National Retail Federation’s (NRF) annual survey, for instance, revealed retail shrink or merchandise losses reached USD$ 94.5 billion in 2021.

Retail 98
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Lidl GB Pioneers as First Supermarket to Use Prevented Ocean Plastic in Water Bottles

365 Retail

Lidl GB has announced that it will be incorporating Prevented Ocean Plastic into its water bottles – becoming the first UK supermarket to make this change. Appearing in store throughout July, Lidl’s 1 litre San Celestino Italian Sparkling Mineral Water bottles will contain a minimum of 30% Prevented Ocean Plastic – plastic which would have otherwise ended up in the ocean.

Document 117
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr