June, 2023

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Deliveries keep getting faster. Will it last?

RetailDive

Shippers adjusted to pandemic-related disruptions to reach customers faster. But shifting shopper preferences and cost-cutting efforts may slow things down.

Customer 130
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How AI Search Pushes the Commercial Web to its Edge

GetElastic

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links? In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph.

Payments 146
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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.” And early adopters stand to benefit significantly.

eCommerce 279
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Retail associates adapt to use AI tools

RetailWire

Retail associates are initially reluctant to embrace recommendations from artificial intelligence technology when performing their jobs. Most come to learn the benefits of the new tech but communication is key, according to companies such as Sam’s Club that use AI to improve in-store performance.

Retail 97
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Google introduces generative AI virtual try-on tool

RetailDive

Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

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Upping Your Fit Guide Game

Fastr

Size does matter in ecommerce – and not just for apparel. When you’re looking at static photos of mer chandise online, whether it be a bouquet of flowers, piece of furniture, or article of clothing, it can be very difficult to visualize the size of the item in the absence of “known” comparisons. But soda cans and dollar bills in your product photography won’t do the job.

Games 246

More Trending

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Excel vs Pricing Software—What’s Best for Your Business?

Wiser

For businesses of all sizes, the ability to accurately track and manage pricing is essential for success. Excel spreadsheets have long been the go-to tool for this task, but as companies grow and their pricing needs become more complex, it can be difficult to keep up with changes in pricing using Excel alone. The fact is that this method can be time-consuming, and manual data entry creates more opportunities for errors.

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Is Your Marketing Campaign Impactful, Manageable, And Measurable?

Forrester eCommerce

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.

Marketing 369
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Lacoste Evolves NFTs into Community-Focused Loyalty Program

Retail TouchPoints

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

Arts 347
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What Is Payment Reconciliation: Role Of Automation & Best Practices

MakeWebBetter

This is the era of automation & AI! Who would want the drag of manual accounting tasks? After all, it's all about being efficient with your time. Maintaining records, storing countless documents & receipts, payment reconciliation, and keeping up with a tidy organization of contacts, bills, & invoicing. Phew!!! It’s [.] The post What Is Payment Reconciliation: Role Of Automation & Best Practices appeared first on MakeWebBetter.

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Fastr

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246
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How category managers can win on the digital shelf

Profitero

Over the past decade, consumers have turned into omnichannel shoppers — meaning they shop in-store and from various brand or retailer online sources, including websites, apps and social media pages. According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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How We’re Picking The Top Emerging Technologies For 2023

Forrester eCommerce

If I asked you what the top emerging technology is for 2023, you would likely say Generative AI. And you would be correct. But you can also see hype bubble expanding daily. Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement).

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

Fashion 357
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The Complete Guide to Using HubSpot for SaaS Business

MakeWebBetter

Ready to unlock the potential of your SaaS venture? But before we get to that, think about having a powerful ally by your side—a toolkit that amplifies your lead generation efforts, streamlines customer relationship management, and provides valuable insights through advanced analytics. That's the power of HubSpot for SaaS! Bid farewell to complex processes.

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What is an iPaaS?

GetElastic

The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS?

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A guide to GDPR compliance for email marketing (for 2023)

Omnisend

Reading Time: 6 minutes Many businesses wrongly believe that GDPR compliance is only required for businesses based in the European Union. But that is completely wrong. The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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5 Ways Small Businesses Can Manage Supply Chain Issues

Wiser

As a small business owner, managing supply chain issues is nothing new. Because smaller retailers cannot always order in bulk or far in advance like many larger retailers do, any supply chain disruptions are often felt faster and stronger by small businesses. It’s important to get it right, as any hiccups in the process can have serious consequences for your business.

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The Customer Is “Neo,” Not You

Forrester eCommerce

You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star.

Customer 370
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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue.

eCommerce 317
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Patagonia sues Nordstrom, claiming counterfeit sales at Rack

RetailDive

The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space.

Magento 147
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LOOKFANTASTIC Debuts Dermatological Skincare Hub to Enlighten and Assist Customers

365 Retail

LOOKFANTASTIC, part of THG Beauty, is launching a new Dermatological Skincare hub , home to all brands and products that are medical-grade and dermatologically tested and approved. The hub, which goes live on 1 st July, has been created to provide customers with comprehensive education, guidance and understanding for their skincare journey. Located on the LOOKFANTASTIC website, the Dermatological Skincare hub is designed so customers can explore products tailored to their specific needs, so whet

Live Chat 122
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UPS strike 2023 vote for drivers air-conditioned trucks as part of new labor deal

RetailWire

UPS trucks do not have air conditioning and temperatures in the back of trucks can reach 140 degrees, according to the Teamsters. The union is calling on UPS to air-condition its fleet of trucks and to provide drivers with more water and ice.

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Apple Brings 5G Network Slicing Closer To Reality

Forrester eCommerce

Network slicing is one of the key features differentiating 5G networks from prior generations. Despite this promise, 5G network slicing adoption has been nearly nonexistent.

Mobile 370
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

Retail TouchPoints

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. This axiom is just as applicable to a modern metaverse-centered push as it is to an old-fashioned email campaign. It comes down to understanding and making the most of the medium, which Coach has taken to heart in its approach to digital innovation. “I dedicated my life making substantive experiences for people using whatever tools are available,” sai

Marketing 312
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Walgreens to close 150 stores in the US

RetailDive

With sales down in part due to lower demand for COVID-19 vaccines and tests, the retailer is also closing 300 stores in the U.K.

Retail 145
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Amazon Announces 2023 Prime Day Dates as July 11th & 12th

CPC Strategy

Today, Amazon formally announced via press release that Prime Day 2023 will be held on July 11th and 12th. Prime Day 2022 was a massive win for those selling on Amazon’s marketplace, with an impressive 300 million+ items purchased and over $1.7 billion saved.

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Tapi Carpets & Floors open new store in Liverpool

365 Retail

Tapi Carpets & Floors has announced their store in Speke, Liverpool, is now open, offering a wide collection of flooring options as well as expert advice from their floorologists. The store opened on 17 th June 2023, at Unit A2 New Mersey Retail Park Speke, Speke Road, Speke, Liverpool, L24 8QB. Customers in the Speke area can find more about the store here, as well as book an appointment with one of Tapi ’s experts in stores: [link] tapi.co.uk/stores/speke The team at Tapi is passionate abo

Books 117
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.