June, 2023

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Deliveries keep getting faster. Will it last?

RetailDive

Shippers adjusted to pandemic-related disruptions to reach customers faster. But shifting shopper preferences and cost-cutting efforts may slow things down.

Customer 119
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How AI Search Pushes the Commercial Web to its Edge

GetElastic

Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links? In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph.

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The Power of Digital Marketing in the Online Business World

Digital Doughnut

In today's internet world, digital marketing is a game-changer opportunity, to reach and engage with their target audience. With the rapid evolution of technology, businesses must adapt and explore digital marketing strategies to stay relevant, competitive, and successful online.

Marketing 105
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3 Ways AI can Disrupt Ecommerce

Retail TouchPoints

There’s a lot of talk about artificial intelligence these days, with countless posts about how it’s changing consumer expectations , influencing operations and transforming entire industries. But is there anything your retail business can do to profit from AI? When it comes to ecommerce, the answer is a resounding “yes.” And early adopters stand to benefit significantly.

eCommerce 108
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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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Retail associates adapt to use AI tools

RetailWire

Retail associates are initially reluctant to embrace recommendations from artificial intelligence technology when performing their jobs. Most come to learn the benefits of the new tech but communication is key, according to companies such as Sam’s Club that use AI to improve in-store performance.

Retail 97
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Google introduces generative AI virtual try-on tool

RetailDive

Starting with women’s tops, the feature allows shoppers to see how certain products would look on a model of their choice.

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More Trending

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50+ Best Shopify Apps for 2023 (Free and Paid)

Ecommerce Platforms

If you've worked with Shopify in the past, you've asked the question, “ Which Shopify apps are the best? “ After all, the Shopify App Store is packed full of useful tools for companies that want to increase sales. Whether you’re looking at a solution like Printful , Yotpo , Sumo , or something else entirely, the shopify app store comes with countless tools for business owners like you who want to drive up your conversion rate.

Shopify 211
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How category managers can win on the digital shelf

Profitero

Over the past decade, consumers have turned into omnichannel shoppers — meaning they shop in-store and from various brand or retailer online sources, including websites, apps and social media pages. According to Forrester, 62% of retail sales are digitally influenced, meaning that most shoppers have engaged with brand content online — like ads, social media posts or website pages — influencing their decision to purchase online or in-store.

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eCommerce Conversion Rate Optimization: Best Practices and Tips for CRO

Groove

With new online merchants popping up every day, you should be looking to maximize the success of your eCommerce website in every way possible. If you are, you've found the experts with over 15 years of experience in helping online merchants design, build, and grow their eCommerce websites. In today's competitive digital landscape, it's crucial to optimize your website to maximize the number of website visitors that convert into paying customers.

eCommerce 147
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What is an iPaaS?

GetElastic

The global Integration Platform as a Service (iPaaS) market was estimated to be worth 3.7 billion in 2021. By 2026, the iPaaS market is anticipated to increase to $13.9 billion. When the market share of a business technology worth billions of dollars is slated to triple in half a decade, it’s likely to be lasting. So it’s no wonder that people are asking: What’s an iPaaS?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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FastSpring Helps Sellers Reduce Chargeback Impact Even More With Our New Chargeback Overview Dashboard

FastSpring

Announcing: Chargeback Overview Dashboard When running a business online, chargebacks are, unfortunately, almost inevitable. Whether there’s an issue with an order, or someone wants to take advantage of the system and fraudulently issues one, it’s important for business owners to keep on top of chargebacks that happen on transactions. To that end, we’ve launched our new Chargeback Overview Dashboard to help you see and react to your chargebacks.

Demo 146
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Everything You need to Know to Be Ready for the Upcoming Sunset of Universal Analytics

Zmags

To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.

Customer 246
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A guide to GDPR compliance for email marketing (for 2023)

Omnisend

Reading Time: 6 minutes Many businesses wrongly believe that GDPR compliance is only required for businesses based in the European Union. But that is completely wrong. The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location.

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How to Create an Effective Promotions Strategy

Wiser

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. But crafting an effective promotions strategy requires careful planning and execution. Every brand and retailer is coming out with new promotions all of the time.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lacoste Evolves NFTs into Community-Focused Loyalty Program

Retail TouchPoints

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Owners of one of the company’s 11,212 “Genesis Pass” UNDW3 (pronounced “underwater”) NFTs can now convert those digital tokens into an UNDW3 Card, and connect their wallets to a new dedicated site where they will gain access to “creative sessions, contests, vid

Fashion 130
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Best Headless Commerce Platforms in 2023

GetElastic

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. Headless commerce is a major topic for merchandisers and leading brands. But choosing a headless commerce platform isn’t easy. Many legacy eCommerce platform vendors retrofitting their solutions to embrace a “headless” approach and countless new startups are rushing into the space.

Magento 147
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Patagonia sues Nordstrom, claiming counterfeit sales at Rack

RetailDive

The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.

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UPS strike 2023 vote for drivers air-conditioned trucks as part of new labor deal

RetailWire

UPS trucks do not have air conditioning and temperatures in the back of trucks can reach 140 degrees, according to the Teamsters. The union is calling on UPS to air-condition its fleet of trucks and to provide drivers with more water and ice.

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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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The Dynamic Duo: PR and Digital Marketing

Digital Doughnut

This article is set to evaluate the difference between PR and Digital Marketing but also describe how the two departments are interlinked. Furthermore, the article explains the similarities between the two and moves to highlight why they are a great pair and how they work together.

Marketing 105
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Social Media Presence For Small Retailers – 7 Tips, Tricks & Best Practices

RetailMinded

Do you want to know the secret sauce for boosting your brand’s success? You guessed it — a strong social media presence! With everyone glued to their screens these days, it’s more important than ever for small retailers like you to make an impact in the online world. So get ready to explore our incredible guide filled with tips and tricks tailor-made for your retail success.

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Shein Takes Aim at Temu with Category Expansion, Brand Partnerships

Retail TouchPoints

In Shein ’s ongoing efforts to stave off the threat of rival discount shopping app Temu (which overtook Shein as the No. 1 shopping app in America in April 2023), the company is expanding its product assortment beyond fashion and has signed agreements to sell products from brands including Skechers and Lansinoh. The product expansions will be enabled by Shein’s newly launched integrated marketplace , which opens the platform to third-party sellers.

Fashion 123
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5 Marketing Automation Workflow Ideas (And How They Promote Loyalty)

Smile.io

Imagine this situation—a customer sees your ad promoting your brand, clicks through to your website, adds a product to their cart, but ultimately decides not to check out. Without marketing automation, this could be the end of the interaction. What if, moments later, the customer opened their email to find a personalized email from you with a value add-on?

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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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Walgreens to close 150 stores in the US

RetailDive

With sales down in part due to lower demand for COVID-19 vaccines and tests, the retailer is also closing 300 stores in the U.K.

Retail 145
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Nike wants to keep more girls playing sports

RetailWire

Research has identified that girls are dropping out of playing sports at “alarming rates” with many doing so when they reach the age of puberty. Nike has decided to launch a coach new girl program to promote more careers in this category.

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Factors to Consider When Choosing a Digital Marketing Consultant

Digital Doughnut

Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.

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Enhance Your Retail Store Security With These Strategies

RetailMinded

As an independent retailer, ensuring the safety and security of your store, employees, and customers is a top priority. For one, retail theft and other security issues can damage your brand reputation and lead to significant financial losses. The National Retail Federation’s (NRF) annual survey, for instance, revealed retail shrink or merchandise losses reached USD$ 94.5 billion in 2021.

Retail 98
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Powering Customer-Centric Experiences with Data

We know that today’s customers prioritize experiences over other aspects of a brand. Customers' expectations for digital interactions are constantly rising, which puts pressure on brands to continuously optimize their digital strategies in order to stay ahead of the competition. When it comes to unlocking a new level of digital experience, data-driven experimentation is the key.

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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

In our post-pandemic world, online shopping behavior is rapidly changing — and modern ecommerce businesses need to adapt to keep up. Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue.

eCommerce 122
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7 Strategies for Attracting the Sustainable Consumer

Smile.io

As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet, a shift towards sustainability has emerged in consumer trends. In order for businesses to create long-term CLTV (customer lifetime value) they must adapt to gain trust and loyalty in an effort to appeal to the sustainable online shopper.

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Overstock to rebrand itself as Bed Bath & Beyond

RetailDive

The online-only retailer is moving quickly to remake itself with a name it says better resonates with customers and vendors.

Retail 143
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USDA says Americans can eat lab-grown chicken

RetailWire

The U.S. Agriculture Department has given the go-ahead to two companies – Good Meat and Upside Foods – to sell “cell-cultivated” chicken parts, which are grown inside labs, for human consumption. “I’m thrilled to share that cultivated meat will now be available for consumers in the U.S.,” said Uma Valeti, Upside Foods’s CEO.

Consumer 102
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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.