Optimizely
APRIL 3, 2017
Mobile apps provide marketers with a unique opportunity to creatively supplement the omnichannel shopping experience. Because mobile apps are structured differently than any other channel – even/especially when compared to browsing web via mobile – retailers who have apps can invite customers to interact with products and with branding in ways that can’t be done otherwise.
My Wife Quit Her Job
APRIL 5, 2017
Today I‘m lucky to have Bernie Thompson on the show. Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online. Now what’s cool is that his company is global. Plugable sells its products in many different countries all over the world. And what’s also cool is that Bernie built all of his own tools in house to manage his Amazon business named Efficient Era.
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RTP blog
APRIL 7, 2017
By Mark Leonardo and Alex Carter-Silk, Brown Rudnick First impressions are everything, and nowhere does this statement ring more true than in the world of high-end retail. The following considerations will help retailers entering new global markets make the biggest splash possible, without exposing themselves to needless legal risk. Do Your Homework The most important first step in entering a new market is securing the appropriate licenses to operate in your host country.
Bryan Eisenberg
APRIL 4, 2017
The post Social media are like windows inside your company’s walls… appeared first on Bryan & Jeffrey Eisenberg.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
APRIL 7, 2017
Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. When done well, this can be a great thing – customers who shop on mobile do so for very specific reasons, many of which are either time-sensitive or are related to early-stage browsing), and those customers will likely be excited about the prospect of engaging with your brand in a different way.
My Wife Quit Her Job
APRIL 3, 2017
When it comes to growing your ecommerce business, very few people choose to expand beyond their own country. After all, selling in a foreign country is intimidating. Not only do you have to worry about a different set of tax laws but you also have to deal with overseas shipping and complicated logistics. Here’s the thing. By only selling in your home country, you could be greatly limiting your sales.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Steve Dennis
APRIL 7, 2017
All too often we can find ourselves ruled by fear, both subtle and profound. Faced with going out on a limb , being vulnerable, trying something entirely new, it’s easy for The Resistance to take over, for the lizard brain to kick in, for us to tell ourselves the time isn’t right or that we aren’t quite ready. For many us, it’s not the least bit difficult to imagine the embarrassment, pain or all manner of calamities that might result from exposing our ideas to the world,
Optimizely
APRIL 5, 2017
A recent article published by Doug Crowe on Shopify Plus highlights the dangers of prioritizing conversion rates and Average Order Value as the best measurements of marketing success – which, unfortunately, many of today’s B2C marketers are still doing. On their own, neither conversion rate nor Average Order Value alone deliver a complete picture of the health of your business – to borrow an example from the Shopify piece, “A 2% conversion rate is terrible if your average order is $1
Ecommerce Platforms
APRIL 2, 2017
Finding a place to hire an ecommerce designer or developer is a little trickier than it might initially seem. You have the option to go with job boards, expert communities or cheap labor sites. I'm not about to directly recommend places like Upwork and Freelancer.com. Although I've had a few logos designed by people on Fiverr, we're talking about constructing and managing your ecommerce website.
RTP blog
APRIL 4, 2017
By Adam Blair, Executive Editor The new Broadway musical Amélie , based on the beloved 2001 movie starring Audrey Tautou, takes place in a long-ago, far-away place. Well not really that long ago — 1997 to be exact — or that far away (Paris). In some very important ways, though, this pre-smartphone era seems very remote from today. A lot of the story depends on two important pieces of pre-smartphone technology: photo booths and pay phones.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Fastr
APRIL 6, 2017
Magento Imagine 2017 has officially come to a close after three jam-packed days of thought leadership presentations, networking sessions, and some fun as well. As always, it was one of the most anticipated and widely attended ecommerce events of the year, with over 2,500 industry experts from over 45 countries coming together. With speakers like Magento CEO.
A Better Lemonade Stand
APRIL 4, 2017
If you’re interested in learning more about what it takes to start up one of these 11 industry-specific businesses then read on for our excerpts. The post Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses appeared first on A Better Lemonade Stand.
Steve Dennis
APRIL 5, 2017
Some 20 years ago I took a transfer within the retailer I was working for at the time and was promoted to my first real marketing leadership position. I inherited a colossal mess. Our division’s sales were down month after month and margins were collapsing. As far as I could tell, nothing that marketing had tried over the past several years had improved the brand’s positioning one iota, much less successfully driven critically needed incremental traffic to our stores.
RTP blog
APRIL 3, 2017
By James Ramey, DeviceBits Search engines have been widely used for almost twenty years now. Can anyone even remember the last time they turned to a phone book to find information on a person, place, or thing? A show of hands: are there people reading this column who’ve never even seen a phone book? We trust search engines because they’ve been in our lives for so long, and for the most part, they’re effective in helping connect consumers with retailers they’re interested in.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Salsify
APRIL 5, 2017
The influence of mobile on consumers' habits is everywhere across the shopper's journey. Our latest consumer research found that even while in-store, shoppers are turning to their mobile devices for product information. In fact, a notable 77 percent of shoppers use a mobile device while shopping in-store. This compares to just 35 percent of shoppers who prefer to speak to a salesperson if they have questions about a product.
A Better Lemonade Stand
APRIL 3, 2017
Alex Ikonn and I are proud to announce Build, Launch, Grow. Build, Launch, Grow will be a complete ecommerce training course based on core business principles to help entrepreneurs build long-term, sustainable online businesses. Stay updated on the progress of this ecommerce entrepreneur training course and be first in the know when it’s ready to launch.
Rishi Rawat
APRIL 3, 2017
Caesar’s Entertainment (the casino) noticed something peculiar: Majority of first-time visitors to their properties didn’t return. There are a number of reasons why a customer may not return but a big one is their first visit experience. If the customer has an experience they like, it greatly increases their chances of becoming a regular (thus making Caesar’s Entertainment a lot of money).
Retail Technology Review
APRIL 3, 2017
Granngården has chosen Tieto as its partner for creating a next-generation solution for its e-commerce and omnichannel operations.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
TradeGecko
APRIL 4, 2017
“And then, with one last bit of effort, he whispered the recipe for chocolate chip cookies that had been passed down by word-of-mouth, from generation to generation for decades in our family. They were his last words. I’ve been making and selling cookies ever since.” Now, that’s a compelling brand story.
Blue Acorn
APRIL 3, 2017
It was 2008, and the divide between my work and my passion was growing. By day, I consulted and implemented CRM for enterprises across the southeast. By night, I was selling wares online, a business I had started several years prior. While I enjoyed both, I found myself yearning to spend more time learning the ins and outs of online retail. Eventually, my passion for eCommerce couldn’t be ignored, and I couldn’t live that life part-time anymore.
ChannelAdvisor
APRIL 5, 2017
It is estimated that Amazon has over 65 million Prime members who, on average, spend about $2,486 per year. With numbers like that, it’s almost a given that you need to seriously start thinking about enrolling in Amazon’s Seller Fulfilled Prime (SFP) program ASAP in order to maximize your Amazon sales. Why SFP? According to Amazon, participating in SFP can increase your sales by up to 50% by improving product discoverability (Prime filter) and by helping you win the buy box more often.
Profitero
APRIL 6, 2017
Where your products rank in search results on retailers’ sites directly impacts your eCommerce success. If a shopper can’t find your product, that shopper can’t buy your product. Find-ability is fundamental. Search is also a driver of the now-famous “flywheel effect” at Amazon and other online retailers: products that place well in search results tend to sell more, and products that sell more tend to place better in search results.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TradeGecko
APRIL 7, 2017
So you’ve decided to create an eCommerce website for your business? Congratulations! The online market is growing rapidly, with retail eCommerce sales predicted to top $4 trillion by 2020. Now comes the hard part - designing an eCommerce site that will entice your customers to purchase. According to Canva , there are a number of scientific reasons that people respond to beautiful visual content.
Salsify
APRIL 3, 2017
It was big news in the fashion world: In early March, luxury goods group LVMH was said to be planning to launch its own multi-brand e-commerce site, which, if true (the company declined comment), would mark the company’s most significant digital investment since hiring a chief digital officer in 2015 — and offer a sign of how e-commerce has become a higher priority for the company, which includes top brands such as Givenchy, Louis Vuitton and Fendi.
ChannelAdvisor
APRIL 7, 2017
What’s the code that every motivated eBay seller wants to crack? The best match algorithm, of course! This elusive formula powers eBay’s organic search rank, which ultimately allows buyers to see your listings in an unidentified order. eBay has been secretive about this algorithm but it does give subtle hints about the magic that drives it. Our experience managing eBay sellers here at ChannelAdvisor has given us the following insights into what eBay values the most in the algorithm that powers E
Profitero
APRIL 5, 2017
In the run-up to Easter, Cadbury and Grenade are the best-selling brands in the Chocolate category on Amazon UK, according to the latest Amazon FastMovers* report from Profitero. Both Cadbury and sports nutrition specialist Grenade have 11 products each in the top 100 best-selling chocolate products in February 2017, followed by Galaxy (with 7 products), Ferrero (6) and Nakd (6).
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
TradeGecko
APRIL 7, 2017
Trade shows are popular ways for businesses to exhibit their brand as well as make major announcements about upcoming products before they’re released to the general public. They allow direct access to customers and potential clients who are likely to show an interest in your product.
Bronto
APRIL 6, 2017
A little personalization can go a long way toward making your messages stand out and strengthening your connection with subscribers. The post Hey, You! Why Subject Line Personalization Matters appeared first on Bronto Blog.
Kibo
APRIL 6, 2017
It seems that in this era of the savvy, smart shopper, the key […]. The post Three Tips To Provide A Better Customer Experience appeared first on The Omni Channel.
Profitero
APRIL 4, 2017
It’s hard to imagine a world without eCommerce, a world where consumers can buy anything, anywhere, anytime – wherever they are, and whatever they are doing. It’s even harder to believe that etail giant Amazon launched barely two decades ago but is now one of the world’s biggest retailers. Ten years after it began its first experiment with groceries in Seattle, Amazon is fast making waves in the lucrative online grocery space with the continued expansion of Fresh and new formats like Amazo
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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