Sat.Feb 11, 2023 - Fri.Feb 17, 2023

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Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Omniconvert

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Customer 148
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What You Need to Know About Price Anchoring

Wiser

Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” ” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy.

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Visual Trends for Social Media in 2023

Digital Doughnut

As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we'll dive into some of the trends that are currently shaping the industry on social media.

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What Is an AI Writing Assistant — And How Could It Help Brands and Retailers? | Salsify

Salsify

The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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How Product Content Optimization Helps Brands Maximize Their Share of Shelf

IntelligenceNode

Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.

Blog 52
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Drive Growth With Digital Accessibility: Best Practices From Three Retailers

Forrester eCommerce

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9

Retail 370

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444: The One Mindset Hack That Guarantees Success With Michael Hyatt

My Wife Quit Her Job

Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees.

Books 246
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Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

Omniconvert

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in the long run.

Customer 147
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How To Navigate The Generative AI Hype In Customer Service

Forrester eCommerce

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies.

Customer 368
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Super Bowl LVII: Which brands scored touchdowns & who was left on the bench?

Profitero

113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium.

Games 139
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How To Sell On Walmart: Tips For Selling On Walmart Marketplace

My Wife Quit Her Job

Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products.

SEO 216
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2023 Consumer Research Unpacks Global Shopper Insights | Salsify

Salsify

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. Ecommerce Strategy Innovation and Trends

Consumer 122
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The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales

Forrester eCommerce

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers. Age of the Customer

B2B 363
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Best CRM for Startups in 2023 (Free and Paid)

Ecommerce Platforms

Our recommendation for most startups is HubSpot CRM because it offers the most value of any CRM, while Zoho CRM is also a strong contender with its top notch features, which makes it an ideal choice for startups experiencing rapid growth.

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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.

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The RealReal Cuts 230 Jobs in Streamlining Effort Aimed at Reaching Profitability

Retail TouchPoints

The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission.

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This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next? | Salsify

Salsify

Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their product descriptions. Innovation and Trends

Blog 112
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Younger Business Buyers Are Having Their Say

Forrester eCommerce

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.

eCommerce 366
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Podcasting Best Practices – How to Gain Your Own Following

Ecommerce Platforms

If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it. Additionally, you’ll have to be a good marketer.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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ASOS Gets Second Interim CFO as Leadership Reorg Continues

Retail TouchPoints

British online fashion and beauty retailer ASOS has appointed its second interim CFO in four months as current interim CFO Katy Mecklenburgh plans to leave in May 2023 for another role. Sean Glithero has been named as the company’s new interim CFO until a permanent CFO is appointed.

Fashion 117
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10 Innovative Product Experiences from Black-Owned Brands

GetElastic

Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day.

Apparel 147
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Do You Believe Customer Obsession Is Worth It In A Difficult Economy?

Forrester eCommerce

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.”

Customer 195
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Pagecloud vs Wix: Which is Best for You?

Ecommerce Platforms

Pagecloud vs Wix: which web design tool should you be using this year? These days, potential business owners have a variety of great options to choose from when it comes to developing a compelling online presence.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta.

Marketing 110
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UpSellit Awarded Best Publisher to Work With in 2023

UpSellIt

UpSellit has been named Best Publisher to Work With in 2023 by Affiliate Summit! Thank you Affiliate Summit for the award, it’s an honor to receive this title from one of the most esteemed organizations in the performance marketing industry.

Demo 102
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Great Technology Organizations Have Great Security Organizations

Forrester eCommerce

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.

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Pagecloud vs Squarespace: Which is Right for You?

Ecommerce Platforms

Pagecloud vs Squarespace: which tool should you be using to build your business website? Both Pagecloud and Squarespace have a lot of benefits to offer potential entrepreneurs and store owners looking to claim their part of the online market.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

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Grove Debuts its Eco-Friendly Products at Walmart, Expands Amazon Assortment

Retail TouchPoints

In a move that will put its products in more than 5,000 brick-and-mortar stores, later this month Grove will launch its flagship home care brand, Grove Co., on Amazon and at select Walmart stores and on Walmart.com.

Retail 109
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Independent Retailers & Sellers Conference Announces Speaker Line-Up for ASD Market Week’s Upcoming Show

RetailMinded

Denver, CO (February 15, 2023) – The Independent Retailers & Sellers Conference is proud to return to ASD Market Week at their upcoming Las Vegas trade show, which will be held February 26 to March 1, 2023.

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Meet The New VP, Research Director For The B2B Marketing Executives Service

Forrester eCommerce

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester. B2B Marketing Chief Marketing Officer

B2B 195
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Best Candle Print on Demand Companies (2023)

Ecommerce Platforms

Where can you find the best print on demand candles? While Printful and Printify are our top recommendations, it's worth noting that there are other excellent print on demand platforms for selling candles.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.