Sat.Feb 11, 2023 - Fri.Feb 17, 2023

article thumbnail

Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Omniconvert

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis. appeared first on Omniconvert Ecommerce Growth Blog.

Customer 148
article thumbnail

What You Need to Know About Price Anchoring

Wiser

Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy. Instead of just listing prices at a flat rate, companies will offer shoppers a discounted deal so they perceive the item as more valuable.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visual Trends for Social Media in 2023

Digital Doughnut

As a brand, it's crucial to keep up with the latest visual design trends on social media. The field is constantly evolving, with new technologies, techniques and aesthetics emerging all the time. In this post, we'll dive into some of the trends that are currently shaping the industry on social media.

article thumbnail

What Is an AI Writing Assistant — And How Could It Help Brands and Retailers? | Salsify

Salsify

The collective imagination has always unconsciously feared and longed for the emergence of sophisticated artificial intelligence (AI). Whether HAL-9000 or R2-D2, cataclysmic disaster or utopian hope, a simulated mind equal to (or potentially surpassing) our human minds presents many possibilities.

article thumbnail

The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

article thumbnail

How Product Content Optimization Helps Brands Maximize Their Share of Shelf

IntelligenceNode

Product page optimization and management in 2023 Scrolling through the endless aisles of eCommerce offerings, even among the first few search results on a given SERP (Search engine results page), The post How Product Content Optimization Helps Brands Maximize Their Share of Shelf appeared first on Blog.

Blog 52
article thumbnail

Drive Growth With Digital Accessibility: Best Practices From Three Retailers

Forrester eCommerce

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.

Retail 370

More Trending

article thumbnail

444: The One Mindset Hack That Guarantees Success With Michael Hyatt

My Wife Quit Her Job

Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees. He is also the author of several New York Times, Wall Street Journal, and USA Today bestselling books, including Platform, Living Forward, Your Best Year Ever, Free to Focus, and his newest book, Mind Your Mindset.

Books 255
article thumbnail

Bright Data Review: What You Need to Know

Ecommerce Platforms

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. The company's primary goal is to make it easier for businesses to collect, access, and gain insights from large data sets. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

article thumbnail

How To Navigate The Generative AI Hype In Customer Service

Forrester eCommerce

If your inbox (or social media feed) looks anything like ours, you’ve likely been seeing announcement after announcement of vendor integrations with OpenAI’s ChatGPT or other generative AI technologies. The customer service technology world is particularly saturated with these announcements; it seems like we can’t go a day without seeing another one.

article thumbnail

ASOS Gets Second Interim CFO as Leadership Reorg Continues

Retail TouchPoints

British online fashion and beauty retailer ASOS has appointed its second interim CFO in four months as current interim CFO Katy Mecklenburgh plans to leave in May 2023 for another role. Sean Glithero has been named as the company’s new interim CFO until a permanent CFO is appointed. He will formally take over the role in May 2023 but has already joined to company to “allow for a thorough handover,” ASOS said in a statement.

Fashion 282
article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

How To Sell On Walmart: Tips For Selling On Walmart Marketplace

My Wife Quit Her Job

Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products. I’ll also explain how to sell on Walmart Marketplace, the costs of selling, and how Walmart SEO works. The post How To Sell On Walmart: Tips For Selling On Walmart Marketplace appeared first on MyWifeQuitHerJob.com.

SEO 224
article thumbnail

10 Innovative Product Experiences from Black-Owned Brands

GetElastic

Black History Month in the United States is a time to celebrate the contributions of Black individuals throughout history. Today, it has evolved to not only celebrate historical contributions, but to honor the achievements and cultural impact of the Black community in the present day. An American Express report found that Black women are the fastest growing demographic of entrepreneurs in the U.S.

article thumbnail

Younger Business Buyers Are Having Their Say

Forrester eCommerce

The latest data from Forrester’s annual Buyers’ Journey Survey — the largest and most comprehensive business buying study in the world, with more than 20,000 respondents across 14 countries — reveals a few surprising insights about the latest business buying behaviors.

Customer 366
article thumbnail

Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Recognized as a 40 Under 40 by Advertising Age and one of the Top 50 Women in Brand Marketing by Brand Innovators, D’Arcy specializes in developing integrated, strategic marketing campaigns that drive ROI.

Marketing 270
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

This Blog Post Was Written by an AI Bot — Could Your Product Descriptions Be Next? | Salsify

Salsify

Artificial intelligence (AI) is slowly but surely changing the way we write product descriptions. In the past, most product descriptions were written by humans. However, with the advent of AI, more and more companies are using it to write their product descriptions.

Blog 147
article thumbnail

Super Bowl LVII: Which brands scored touchdowns & who was left on the bench?

Profitero

113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium. Instead, this year’s MVPs were the brands that fueled the Big Game parties and captured our hearts in 30 seconds or less.

Games 139
article thumbnail

The 10 Biggest Intent Data Mistakes For B2B Marketing And Sales

Forrester eCommerce

Learn the top 10 mistakes to avoid for B2B marketing and sales organizations to maximize the competitive advantage that intent data offers.

B2B 363
article thumbnail

Grove Debuts its Eco-Friendly Products at Walmart, Expands Amazon Assortment

Retail TouchPoints

In a move that will put its products in more than 5,000 brick-and-mortar stores, later this month Grove will launch its flagship home care brand, Grove Co., on Amazon and at select Walmart stores and on Walmart.com. Since 2021, Grove has been selling its plastic-free personal care brand Peach not Plastic and vegan skincare brand Superbloom on Amazon, where these items have racked up $1 million in sales.

eCommerce 265
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

2023 Consumer Research Unpacks Global Shopper Insights | Salsify

Salsify

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.

Consumer 148
article thumbnail

Podcasting Best Practices – How to Gain Your Own Following

Ecommerce Platforms

If you’re going to use podcasting as a marketing tool, then you should treat it like one. And like any good tool, you need to learn the skills involved in using it. Additionally, you’ll have to be a good marketer. You’ll have to know what it is you bring to the table, and what niche might best connect you with a strong listenership. You’ll also face a lot of choices.

Banking 118
article thumbnail

Do You Believe Customer Obsession Is Worth It In A Difficult Economy?

Forrester eCommerce

I’ve just kicked off some new research to fuel a keynote and two track sessions at Forrester’s CX North America Forum, coming up June 13–15 in Nashville. I’m calling this research, “Customer Obsession For When The Going Gets Tough.

Customer 195
article thumbnail

How Gibson Connects With its Fans Using ‘Storytelling’ Over ‘Content’

Retail TouchPoints

Every retailer has customers with varying degrees of knowledge of their products, and for legendary guitar-maker Gibson those customers range from curious amateurs to seasoned professionals. This has resulted in a customer base with incredibly varied experience and expectations for the brand’s instruments, requiring a smart approach that can meet each customer at their own stage of their personal musical journey.

Customer 259
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Party City plans to close 22 stores in bankruptcy

RetailDive

Twelve of the locations are already up for auction, and the total number of closures could change as the retailer continues to evaluate its footprint.

Retail 132
article thumbnail

Best Candle Print on Demand Companies (2023)

Ecommerce Platforms

Where can you find the best print on demand candles? While Printful and Printify are our top recommendations, it's worth noting that there are other excellent print on demand platforms for selling candles. In the article below, we'll discuss and compare these options to help you make an informed decision for your business. Custom candles, after all, can be a delicate matter.

article thumbnail

Great Technology Organizations Have Great Security Organizations

Forrester eCommerce

Forrester has been researching future fit organizations for the past few years, those organizations that have evolved their technology strategy to enable their firm’s customer-obsessed business strategy.

article thumbnail

Bark Lays Off 12% of Workforce, Seeks $12 Million in Annual Cost Savings

Retail TouchPoints

Bark will lay off 126 employees, approximately 12% of its total workforce, and curtail the use of some third-party vendors and contractors as it seeks to generate $12 million in annual cost savings. The cuts come as the company, known for its dog-themed toy and treats subscriptions, reports a net loss of $21.7 million for its Q3 2023, which ended on Dec. 31, 2022.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

The Past, Present, and Future of eCommerce with Shopify

Groove

article thumbnail

What Do You Need to Know About the Shopify Amazon Integration?

Ecommerce Platforms

Shopify and Amazon are two of the biggest ecommerce platforms in the world. So, integrating the two could unlock a wealth of benefits for online merchants. Cue the Shopify Amazon integration. With this integration, businesses can quickly expand their reach, streamline operations, and increase sales. So, I’m going to cover everything you need to know about the Shopify Amazon integration so that you can make the most out of it.

Shopify 104
article thumbnail

Meet The New VP, Research Director For The B2B Marketing Executives Service

Forrester eCommerce

The quality of the people, the collaborative culture, and the ability to help clients shorten the distance between bold vision and superior impact through customer obsession are why I joined Forrester.

B2B 195
article thumbnail

Google, Accenture Deepen Relationship to Help Retailers Harness and Optimize Their Data

Retail TouchPoints

Google Cloud and Accenture are expanding their strategic partnership with a series of new initiatives to help retailers modernize their businesses and transform store operations. Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.