Sat.Apr 11, 2020 - Fri.Apr 17, 2020

Do Headings Really Impact Rankings?


They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page.

SEO 191

How to Create an Online Store Without Any Experience

eCommerce Training Academy

Let’s be honest honest about something here. Building an online store is NOT difficult. Finding a product to sell online or creating an online store that sells is harder. In this post, I’m going to show you exactly, step-by-step how to build your store by yourself without experience.

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The one thing your split testing strategy has been missing

Email Audience

Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are successful or not. In science experiments, there is a controlled variable.

Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

How to Create an Effective Ecommerce Inbound Marketing Strategy


Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should… Ecommerce Marketing

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Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

My Wife Quit Her Job

Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space.

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Pandemic Fallout Creates Perfect Conditions For Insider Threat

Forrester eCommerce

Organizations around the world have moved quickly to deal with COVID-19, sending users to work from home, reducing staff, and taking other cost control actions. While these steps are necessary, they combine to create ideal conditions for insider threat.

Other 328

Fulfillment By Amazon Creates New Challenges For Merchants: What Are My Alternatives?


In times of hardship, your business needs to be able to adapt quickly. This is currently the case for third-party… Shipping & Fulfillment

Zaius Is a Certified App in the Shopify Plus Marketplace


Zaius is excited to be the only CDP certified in Shopify Plus app marketplace. Shopify announced their Shopify Plus Certified App Program earlier today and Zaius is honored to be the only CDP certified in the app marketplace.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online.

Forecasting In Uncertainty: US Tech Market Forecast Shows A Best Case 5% Drop In 2020

Forrester eCommerce

Forrester has just released our updated forecasts for the US tech market in 2020, factoring in the impacts of the COVID-19 virus and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19 Recession.”

Headless Commerce Success Stories: 4 Brands Solving Tough Challenges with Innovative Tech


Headless commerce is the talk of ecommerce at the moment, and for good reason. For brands facing a variety of… Ecommerce Marketing Ecommerce Success Stories

300: How My Mom Discovered A Cure For A Rare Disease

My Wife Quit Her Job

Whenever I publish 100 episodes, I always have an extra special guest on the show. And today, I have my Mom, Janice Chou, on the show. Now my Mom is not an entrepreneur in the classical sense but she recently discovered a cure for a rare disease called Glycogen Storage Disease.

Books 156

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Kajabi vs Teachable: Which Platform Comes Out on Top?

Ecommerce Platforms

In this article, we're going to shed some light on the Kajabi vs Teachable debate. By the end of this review, you should be in a better position to decide which (if either) of these platforms is best suits your business.

Go Beyond Surveys To Measure CX

Forrester eCommerce

Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.

Wired For Connection

Steve Dennis

The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups.

Google Shopping Actions: How to Get Started


Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

Content Sells! The Why and How of Writing Category and Product Page Copy

ROI Revolution

Published April 15, 2020. At ROI Revolution, our search engine optimization (SEO) team helps clients from a wide range of industries by crafting content that creates desire and connection with their customers.

SEO 112

Five AI Principles To Put In Practice

Forrester eCommerce

From tech vendors to governments to industry consortia to the Vatican, it seems that every day a new entity is announcing its set of AI principles — broad guidelines for how AI systems should be responsibly developed, trained, tested, and deployed.

Lightspeed eCom – The Right Fit For Your Online Store


Lightspeed entered the market as a point of sale (POS) and retail system catering to restaurants and retailers. Recently, they have kicked off their eCommerce platform, offering the best features for an online store.

Nuggets Digital ID and Payments co-founder named Entrepreneur of the Year at Booking.comTechnology Playmaker Awards

Retail Technology Review has named Seema Khinda Johnson, co-founder of blockchain-powered payments and ID platform Nuggets, as Entrepreneur of the Year in its annual Technology Playmaker Awards. Data Capture Internet Retailing Exhibitions and Events

Good Enough No Longer Is

Steve Dennis

We could have an interesting philosophical debate about whether it’s desirable that so many of us have become weapons of mass consumption. We can make a good case for the many perils of an always connected, constantly distracted, FOMO-driven, social-media-obsessed culture.

Le aziende ed i lavoratori italiani ai tempi del Coronavirus.

Forrester eCommerce

Nuovi dati di Forrester Research rivelano i sentimenti, le percezioni, e le aspettative della forza lavoro italiana in relazione al coronavirus ed alle misure adottate dalle aziende durante l’emergenza.

COVID-19: Our lowdown on the latest ups and downs


This is the second in a series of TradeGecko articles based on first-hand insights from our own aggregate order data. In this time of unpredictable demand and supply chain disruptions, we are here to keep you informed and up-to-date. Managing through Coronavirus

Magento Alternatives 2020: Which Is Your Best Option?

Ecommerce Platforms

If you’re just starting out with your own ecommerce website , you may have stumbled across Magento. Magento is one of the industry’s most popular store building platforms, with over 260,000 merchants, an expansive suite of features, and complete customizability.

Italian fashion industry begins road to recovery with 18% increase in consumer purchases

Retail Technology Review

The last three months have seen a dramatic drop in purchases from Italian fashion retailers online, but the country’s fashion brands seem to be over the worst. That’s according to new data from, the daily Covid-19 Commerce tracker from data technology firm Emarsys. Critical Issues Internet Retailing

Executive Crisis Tracker

Forrester eCommerce

Help us track and share important COVID-19 experiences, plans, and expectations. How are companies handling the COVID-19 pandemic? How are their priorities shifting over time — for both the short and long term? How are different industry executives reacting to the uncertainty of the pandemic?

Apple Supply Chain - The Best Supply Chain in the World


Apple is famous for its innovation and design. But few people know that the way Apple handles inventory is also a factor that led to success. As a matter of fact, Apple’s Supply Chain has led Gartner's Supply Chain Top 25 list since 2013. supply chain management trends

AT&T Delivers Good News: 3 Months of Free Service for Nurses and Doctors


AT&T’s is giving doctors and nurses 3 months of free wireless service. Learn how it’s helping healthcare workers by giving them the support they want. Blog Posts Cause Marketing Customer Acquisition Doctor Nurse Telecom

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Etsy vs. eBay: Where Should You Be Selling?


Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers.