Sat.Apr 11, 2020 - Fri.Apr 17, 2020

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Do Headings Really Impact Rankings?

Kissmetrics

They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and sometimes to sections within a page. But again, the real question is, do they help with rankings?

SEO 363
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How to Create an Online Store Without Any Experience

eCommerce Training Academy

Let’s be honest honest about something here. Building an online store is NOT difficult. Finding a product to sell online or creating an online store that sells is harder. In this post, I’m going to show you exactly, step-by-step how to build your store by yourself without experience. Don’t believe me? Hundreds of people have done so in my Build a Store in 21 Days eCommerce challenge.

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The one thing your split testing strategy has been missing

Email Audience

Do you know your ABC’s of marketing? This is not meant to test you (or your patience) but as modern-day marketers, we must understand the power of A/B testing. Measuring performance is how we understand if we are successful or not. In science experiments, there is a controlled variable. In medical research, there is a placebo. And in A/B testing, there should always be a control group.

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Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422
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Mobile eCommerce Best Practices

Groove

According to BigCommerce, mobile eCommerce sales are expected to account for 54% of total eCommerce sales by 2021. If your eCommerce website is not optimized for mobile, you could be missing out on valuable revenue. In addition to keeping up with mobile eCommerce trends and strategies , we recommend following these mobile eCommerce best practices so that you can capture the majority of these online sales.

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Pandemic Fallout Creates Perfect Conditions For Insider Threat

Forrester eCommerce

Organizations around the world have moved quickly to deal with COVID-19, sending users to work from home, reducing staff, and taking other cost control actions. While these steps are necessary, they combine to create ideal conditions for insider threat. Motivations that compel employees to become malicious insiders include financial distress, disgruntlement, and announcement or fear […].

Other 422
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Fulfillment By Amazon Creates New Challenges For Merchants: What Are My Alternatives?

BigCommerce

In times of hardship, your business needs to be able to adapt quickly.

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Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

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How To Promote Your eCommerce Website

Groove

Congratulations, you’ve launched your eCommerce site! Now it’s time to sit back and watch the sales come in. If you build it, they will buy, right? If it were that easy, there's no way you would be reading this blog right now. You're probably wondering how to promote your eCommerce website. Whether you've launched your website or are still getting ready for a website launch , there are a few things you can do to make a splash with your new site and continue to collect data.

eCommerce 195
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Open Banking in Australia: Where Are We Now?

Forrester eCommerce

Quite a lot has happened since 2020 started. As Australian banking leaders roll out initiatives to help consumers and small business owners cope with the fallout from the coronavirus, they also face an impending deadline: to make consumer data available by July this year. Although open banking was announced two years ago, most Australian banks […].

Banking 409
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Introducing Zaius Churn Prevention

Optimizely

We’ve all heard it a thousand times—it’s cheaper to retain a customer than to convert a new one. Most of the time, though, that adage doesn’t come with any additional guidance on how to retain them. So, what next? At Zaius, we’ve recommended, and watched our clients successfully implement, a winback campaign that runs after a period of dis-engagement.

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Headless Commerce Success Stories: 4 Brands Solving Tough Challenges with Innovative Tech

BigCommerce

Headless commerce is the talk of ecommerce at the moment, and for good reason.

eCommerce 292
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Klaviyo Review & Pricing – Is Klaviyo Worth It For Ecommerce?

My Wife Quit Her Job

Is Klaviyo worth the money? This Klaviyo review will break down the pros and cons and compare Klaviyo pricing and features with other email marketing providers in the ecommerce space. Having run my own ecommerce store for over 12 years, I’ve used or evaluated almost a dozen email marketing platforms for my online store. And for a while, I was switching email providers every 1-2 years because I was either unsatisfied with certain features or the customer service degraded over time.

eCommerce 194
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Go Beyond Surveys To Measure CX

Forrester eCommerce

Getting decent survey response rates is hard and getting harder for CX professionals. That means you need to start mining other data that can give you a sense of the quality of the experiences your customers are having.

Other 368
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Wired For Connection

Steve Dennis

The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups. The urge for companionship is powerful, and at some point, the desire to find a romantic partner becomes strong.

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers. We’ve put them head-to-head across a number of categories so you can see exactly how they stack up for your business. Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base lo

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300: How My Mom Discovered A Cure For A Rare Disease

My Wife Quit Her Job

Whenever I publish 100 episodes, I always have an extra special guest on the show. And today, I have my Mom, Janice Chou, on the show. Now my Mom is not an entrepreneur in the classical sense but she recently discovered a cure for a rare disease called Glycogen Storage Disease. It is her life’s work and her cure is currently undergoing clinical trials.

Books 156
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Forecasting In Uncertainty: US Tech Market Forecast Shows A Best Case 5% Drop In 2020

Forrester eCommerce

Forrester has just released our updated forecasts for the US tech market in 2020, factoring in the impacts of the COVID-19 virus and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19 Recession.” As I’ve noted, we are working with three scenarios for the US economy and thus the US tech […].

Marketing 363
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Apple Supply Chain - The Best Supply Chain in the World

TradeGecko

Apple is famous for its innovation and design. But few people know that the way Apple handles inventory is also a factor that led to success. As a matter of fact, Apple’s Supply Chain has led Gartner's Supply Chain Top 25 list since 2013.

Supplies 156
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Good Enough No Longer Is

Steve Dennis

We could have an interesting philosophical debate about whether it’s desirable that so many of us have become weapons of mass consumption. We can make a good case for the many perils of an always connected, constantly distracted, FOMO-driven, social-media-obsessed culture. Real societal questions can be raised about the power and wealth that have shifted to an elite few in this age of digital disruption.

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Identity Theft in eCommerce: How DTC Brands Can Protect Themselves

ESW

Your eCommerce store is at risk of identity theft. In fact, the threat is probably much bigger than you’d care to think. Identity theft is the most common type of eCommerce fraud, says UKTN Online News Editor Alara Basul at Ravelin. It accounts for almost three-quarters of all attacks and doesn’t just rely on stolen credit card details. Email and user accounts, names, addresses and other identifying information is used by attackers trying to look like real consumers.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Five AI Principles To Put In Practice

Forrester eCommerce

From tech vendors to governments to industry consortia to the Vatican, it seems that every day a new entity is announcing its set of AI principles — broad guidelines for how AI systems should be responsibly developed, trained, tested, and deployed. On the surface, this is great news, as it demonstrates an awareness of the fact […].

Customer 348
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Kajabi vs Teachable: Which Platform Comes Out on Top?

Ecommerce Platforms

In this article, we're going to shed some light on the Kajabi vs Teachable debate. By the end of this review, you should be in a better position to decide which (if either) of these platforms is best suits your business. Online businesses are massively profitable – so it's no wonder they're popping up all over the place. Done well, brands can access a broader demographic of clientele, kickstart their venture with little financial investment, and enjoy the freedom of working from anywhere.

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Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce. /sites/default/files/blog_images/GettyImages-480002950.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.

Vend 135
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Content Sells! The Why and How of Writing Category and Product Page Copy

ROI Revolution

Published April 15, 2020. At ROI Revolution, our search engine optimization (SEO) team helps clients from a wide range of industries by crafting content that creates desire and connection with their customers. We understand that each business serves unique clientele, and we tailor search engine optimized copy to match. For example, engineers and plant managers who need industrial fluid handling products have very different needs from bereaved family members who are looking for the perfect cremat

SEO 130
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Zoom Forfeits Goodwill By Failing To Secure What It Sells COVID-19 has crippled many companies, but one that surged, at least at first, was Zoom Video Communications, Inc. Zoom’s failure to secure what it sells, however, turns one of the few bright sides of physical distancing into a parable of product security: Releasing a product with shocking security flaws and privacy issues will come back to haunt a company at […].

Marketing 337
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Nuggets Digital ID and Payments co-founder named Entrepreneur of the Year at Booking.comTechnology Playmaker Awards

Retail Technology Review

Booking.com has named Seema Khinda Johnson, co-founder of blockchain-powered payments and ID platform Nuggets, as Entrepreneur of the Year in its annual Booking.com Technology Playmaker Awards.

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B2B Mobile Commerce Apps are Hot: Here's Why

GetElastic

B2B Mobile Commerce Apps are Hot: Here's Why. /sites/default/files/blog_images/GettyImages-1023224312.jpg. Anonymous (not verified). Fri, 04/17/2020 - 00:00. News and Events. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase.

B2B 135
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COVID-19: Our lowdown on the latest ups and downs

TradeGecko

This is the second in a series of TradeGecko articles based on first-hand insights from our own aggregate order data. In this time of unpredictable demand and supply chain disruptions, we are here to keep you informed and up-to-date.

Article 117
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.