Sat.Feb 16, 2019 - Fri.Feb 22, 2019

The Death Spiral of Discounting

Smile.io

Telling Your E-commerce Brand Story

Frooition

If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online.

Does Page Speed Affect Sales On Your Online Store?

FastSpring

Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time.

The Use of Behavioral Science Has Moved Beyond Marketing

Forrester eCommerce

Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising.

Use Product Detail Page Views to Fuel Your Email Strategy

Zaius

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You might forget the small nuggets of information in your marketing platform can sometimes prove the most useful to your email campaigns. .

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The Top 10 SEO Myths: Don’t Fall Into These Often Repeated Traps

BigCommerce

Search engine optimization (SEO) is an art where anybody can dabble in the basics. This is why most of the… Ecommerce SEO

SEO 303

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Shopping For AI Talent? Beware Of Unicorns

Forrester eCommerce

At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].

Welcome Emails: What You Need To Know To Stand Out

Zmags

Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.

How to Think About SEO

Kissmetrics

Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy.

SEO 248

Optimizing Your Online Presence: Tips For Success

Retail TouchPoints

By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world, especially for small and midsized retailers that need to employ savvy strategies to be seen and convert visitors to customers both online and off.

Mobile 195

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester eCommerce

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

B2B 258

Aweber vs Mailchimp: Which is Better for Email Marketing (February 2019)

Ecommerce Platforms

AWeber and Mailchimp are the leading giants in the world of email marketing. AWeber vs Mailchimp which is which? While you can’t go wrong with either, it is likely that one email service provider will serve your needs better.

Everything You Need to Know About WordPress Payment Processing

BigCommerce

Bringing in sales is important for any ecommerce store, but an aspect that’s often overlooked is how to bring the… Ecommerce Technology Payments

Amazon Pulls HQ2 Out Of NYC, But Could It Have A Future Elsewhere?

Retail TouchPoints

After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of its headquarters in Long Island City, Queens.

Small Business Banking Has Been Disrupted (And There’s No Going Back)

Forrester eCommerce

Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers.

How To Get Reviews On Amazon – White, Grey And Black Hat Techniques

My Wife Quit Her Job

When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews. As a result, getting more reviews should be an integral part of your overall Amazon strategy.

Choosing An Enterprise Ecommerce Platform: A Deep Dive

BigCommerce

The ecommerce platform landscape is a sea of options if you’re a small or medium-sized business. And as an ecommerce… Enterprise Ecommerce

10 Ways to Boost Your Ecommerce Conversions in 2019

GetElastic

Previously published on TA Digital. In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing.

Embrace Specialist Tools To Drive Sustainable Innovation

Forrester eCommerce

Successful tools and tech support broad and fluctuating levels of participation in innovation, both inside and outside the organization. Innovation innovation management technology

Lulu xPress Review: Extremely Fast and Affordable On-demand Book Printing

Ecommerce Platforms

If you've ever tried to sell books online, you know that it can be difficult to find quality on-demand printing options. Some of them are only in it for the money and don't really help you out with anything else like marketing.

Books 130

245: A Student’s Candid Journey Selling On Amazon And How To Email Jeff Bezos

My Wife Quit Her Job

Today I have a special guest on the show, Maria. Maria is a student in my Create A Profitable Online Store Course who is making 6 figures with her business and last week, I invited her to come talk to the other members of the class about her experiences starting her ecommerce business.

Other 120

5 steps to prevent ecommerce fraud

GetElastic

Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities?

If mCommerce Isn’t Mini eCommerce, What Is It?

Forrester eCommerce

mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection.

Thrive Leads Review: Is It the Best List Building Plugin for WordPress?

Ecommerce Platforms

If you’re thinking of creating an email list, you may have heard of Thrive Leads. I bet you know all about the benefits of email marketing for your ecommerce website. But what’s holding you back is…you need an audience for an email campaign to work.

What is the Google Analytics User Explorer Report and Ways to Use it

Canonicalized

As a beginner with Google Analytics, I sometimes find it difficult to check all the data on all levels, purposefully. When I am in this process, User Explorer is my favorite feature. Here’s what brought me to say that. Google Analytics is an excellent way of checking website traffic.

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How Swisscom lost its “head” to create a unified commerce experience

GetElastic

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time.

DTC Startups Signal An Age Of Experimentation

Forrester eCommerce

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands.

Easy Digital Downloads Review (aka EDD): Selling Digital Products With Ease (February 2019)

Ecommerce Platforms

We’ve talked many times about how to get your ecommerce site up and running within just a few minutes, but you’ll start to notice that the majority of content online is about selling physical products, and we want to fix this.

Social Commerce: 5 Tools to Help You Sell Directly Through Social Media

Bootstrapping Ecommerce

Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started. The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce. Conversion Optimization

Inspire Your Marketing Team With These 7 TED Talks

Omnisend

As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course.