Smile.io
FEBRUARY 20, 2019
Ever since Google first started tracking search results 2004, the number of searches made for terms like “discount code,” “coupon,” and “online sale” have been steadily increasing, showing that from the time people started shopping online customers have been trying to get the most out of every dollar they spend. In fact, 70% of people have reported opening brand emails purely looking for coupons !
Frooition
FEBRUARY 19, 2019
If you’re part of a growing e-commerce business, or have grown an e-commerce business from scratch, you’ll be familiar with the challenges of wearing multiple hats, juggling dispatch and customer enquiries whilst trying to attract more customers online. We get accustomed to doing everything as fast as possible. There’s always a new immediate task to be dealt with, and sales is a fire that needs constant stoking.
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FastSpring
FEBRUARY 19, 2019
Short answer: Yep. Long answer: Buckle up, we’re taking you on a data-filled ride! Learn more about page speed, how it affects sales, and how you can optimize loading time. Then pick up a few additional tips for converting online sales, because having the fastest page on the planet can only take you so far without a more comprehensive strategy. What is page speed?
Forrester eCommerce
FEBRUARY 22, 2019
At the dawn of big data, data scientists were the unicorn of the hour. Talk to any one of these rarities, and they would say there were only about 100 of them in the world. When executives woke up to the potential of big data, it was also at the same time we were dealing […].
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
FEBRUARY 21, 2019
Modern eCommerce businesses need tools to help them grow. However, the plethora of options can often become overwhelming. To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools.
BigCommerce
FEBRUARY 22, 2019
Search engine optimization (SEO) is an art where anybody can dabble in the basics.
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Forrester eCommerce
FEBRUARY 19, 2019
Marketers have been using behavioral economics to understand and exploit the irrationality of consumers long before the Golden Age of Advertising. By employing simple marketing tactics such as “buy now, pay later,” inflated value pricing, or decoy alternatives, marketers have been able to effectively steer or in some cases, manipulate customers to buy products or […].
Groove
FEBRUARY 21, 2019
Modern consumers are constantly bombarded with advertisements, promotions and information. In an age where everyone seems to be screaming for attention, we encourage businesses to consider a more strategic approach. Loyalty programs are an effective way to differentiate from competitors and engage your customers. When implemented correctly, these initiatives can increase lifetime customer value and drive more conversions.
BigCommerce
FEBRUARY 20, 2019
Bringing in sales is important for any ecommerce store, but an aspect that’s often overlooked is how to bring the…
My Wife Quit Her Job
FEBRUARY 18, 2019
When it comes to starting a successful ecommerce business, you have to know how to get reviews on Amazon. Not only do reviews provide social proof for your listing, but there’s a strong correlation between the number of positive reviews and your conversion rate on Amazon. As you can see from the graph above, the conversion rate doubles once you reach 50 reviews.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Forrester eCommerce
FEBRUARY 22, 2019
Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].
RTP blog
FEBRUARY 20, 2019
After months of criticism regarding its HQ2 selection process, Amazon called off its plans to build one of its headquarters in Long Island City, Queens. In the aftermath of the exit, the general public has blamed every party involved for something: Amazon for selecting New York in the first place, politicians (in particular the New York City Council) for vehemently standing against the deal and the city and state of New York for pledging economic incentives for the deal that would have cost as m
BigCommerce
FEBRUARY 18, 2019
The ecommerce platform landscape is a sea of options if you’re a small or medium-sized business.
Omnisend
FEBRUARY 20, 2019
As marketers, we love to learn new things. We love deep dives into abstract concepts like how choosing the right or wrong company name can affect your brand’s perception. And we’re absolute junkies for quick tips and “growth hacks”. As long as they’re backed up by data, of course. But in our field, it sometimes Read more The post Inspire Your Marketing Team With These 7 TED Talks appeared first on Ecommerce Marketing Automation | Omnisend.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Forrester eCommerce
FEBRUARY 19, 2019
Bankers around the world are rightly worried about the threats posed by digital disruptors getting in between them and their retail banking customers. But Forrester’s newest research reveals that executives should be just as worried — perhaps even more worried — about another market that is being upended: Small business banking. Small and medium-sized businesses […].
RTP blog
FEBRUARY 18, 2019
By Suhaib Zaheer, HostGator Having a strong online presence is the key to business success in today’s digital world, especially for small and midsized retailers that need to employ savvy strategies to be seen and convert visitors to customers both online and off. Although getting online has never been easier, the competition has never been fiercer, so having a top-notch web site, from design to security, is critical.
GetElastic
FEBRUARY 20, 2019
Previously published on TA Digital. In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout.
My Wife Quit Her Job
FEBRUARY 20, 2019
Today I have a special guest on the show, Maria. Maria is a student in my Create A Profitable Online Store Course who is making 6 figures with her business and last week, I invited her to come talk to the other members of the class about her experiences starting her ecommerce business. But instead of celebrating her success as an entrepreneur, I asked her to provide a candid account of her experiences including all of her struggles, her triumphs and how she overcame various obstacles on her jour
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Forrester eCommerce
FEBRUARY 22, 2019
(Dave Novitzky contributed to this blog) It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside. until you see an empty lounge chair on a beautiful warm beach floating down the Hudson River. Yes, you […].
Bootstrapping Ecommerce
FEBRUARY 19, 2019
Sell your products directly on your social media with these social commerce selling tips! Step-by-step instructions help you get started. The post Social Commerce: 5 Tools to Help You Sell Directly Through Social Media appeared first on Bootstrapping Ecommerce.
TradeGecko
FEBRUARY 21, 2019
Want to know what the future of eCommerce will look like? How about what it will sound like with voice search. Right now, we can command Siri to do mundane tasks. We tell Alexa to re-order our most use household goods on Amazon. We ask Google to help us navigate to the nearest retail store. Soon we’ll be asking them for recommendations on best products to buy.
GetElastic
FEBRUARY 18, 2019
Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Forrester eCommerce
FEBRUARY 21, 2019
mCommerce today is often characterized as online purchases made on a smartphone or mobile payments (e.g., Apple Pay or Google Pay). As our colleague James McQuivey would say, that is simply doing old things in new ways — not doing new things. We define mobile as any device with a cellular connection.
Fastr
FEBRUARY 19, 2019
Welcome! You’ve got mail. While email marketing may seem simple to the receiver, every marketer knows how hard it is to create a […]. The post Welcome Emails: What You Need To Know To Stand Out appeared first on Zmags.
A Better Lemonade Stand
FEBRUARY 18, 2019
What's your Average Order Value? Don't know? Learn how to calculate it here and 12 different tactics you can use to improve it! The post How to Increase Average Order Value: 12 Ways to Make More Sales appeared first on A Better Lemonade Stand.
GetElastic
FEBRUARY 21, 2019
As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations. Swisscom started out in the telegraph line business in the 19 th century before making the move to telephones – it now serves over 1.5 million TV customers, 2 million broadband customers and
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Forrester eCommerce
FEBRUARY 20, 2019
A Roadmap To Lose Your Technology Mandate CIOs have historically run technology innovation efforts but that may be changing. We find CEOs understand that the future of their business depends on technology they don’t have or that hasn’t been invented yet. They recognize a need to spend at least part of their firm’s time […].
Ecommerce Platforms
FEBRUARY 18, 2019
It's a good idea to look at Payment Depot reviews like this one, because it truly is one of the most transparent payment processors. If you like membership pricing, Payment Depot provides a system where you pay a monthly membership fee for your processing. Because of this, there are only small transaction fees and no percentage markups based on the number of sales or the cost of products being sold.
TradeGecko
FEBRUARY 21, 2019
When you hear the word ‘automation,’ what’s the first thing that pops in your head? Some would imagine robotic arms in factory assembly lines and delivery by drones; others think of artificial intelligence like SkyNet taking over the world. These make great headlines and awesome storylines for 90s movies. But in most cases, the power of automation is simpler, more subtle, and often surprising.
FastSpring
FEBRUARY 22, 2019
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the full-service ecommerce platform. Q: What is your role at FastSpring? A: I’m the VP of People & Culture at FastSpring. I’m responsible for our company’s strategic human resource (HR) planning and directing all people functions in accordance with policies, practices, and trends within the tech industry.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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