Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. The goal is to create a cohesive and unified view of the customer journey, regardless of how and where customers interact with a brand.

Channel 129
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Capture the Early Bird Holiday Shopper | Salsify

Salsify

Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.

eCommerce 158
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Klarna adds AI-driven shopping lens to app

RetailDive

The tool, which lets users search for items based on a photo, comes amid a slew of new features.

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Managing Browser Extensions to Protect Your Ecommerce Site

UpSellIt

Retailers understand the importance of controlling their website experience, but there’s one common disrupter that remains unaddressed – unwanted third-party browser extensions. These extensions disrupt the user experience by providing unnecessary discounts, reviews, ads, or comparison shopping features that negatively impact your conversions and revenue.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Amazon, Expedia, Glassdoor Launch Coalition to Fight Fake Reviews

Retail TouchPoints

Some of the biggest names in online commerce have formed the Coalition for Trusted Reviews, a cross-industry collaboration seeking to define best practices for hosting online reviews and sharing methods of fake review detection. Founding Coalition members Amazon , Booking.com, Expedia Group, Glassdoor, Tripadvisor and Trustpilot met in San Francisco in October 2022 at the first-ever Fake Reviews Conference, organized by Tripadvisor, where they heard from government, academic and industry profess

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Holiday spending to surpass pre-pandemic levels: Deloitte

RetailDive

Shoppers are increasing their holiday budgets across income levels despite inflation and the resumption student loan payments.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

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The Innovative Digital Marketing Strategies Leveraging AI

Digital Doughnut

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online marketing strategies.

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Newly-formed Heavy Duty eCommerce Committee shares insights at MEMA Technology Conference

Pivotree Blog

Fresh from the 2023 MEMA Technology Conference , I feel re-energized and even more passionate about my love for this industry, if that is even possible! I can’t help but praise how much I enjoyed the panel discussion from members of the newly formed Heavy Duty eCommerce Committee (HDeCC). The panel consisted of Collin Shaw, Chief Commercial Vehicle Officer of MEMA, Matthew Wolfe, VP & GM Aftermarket, Americas at SAF-Holland, and Marylou Hornung, Director, Sales Operations at Bendix Commerci

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Meet Izola: Accelerating Forrester’s GenAI Future

Forrester eCommerce

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

Retail TouchPoints

For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professi

Supplies 328
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500: The BIG 500th Episode Twist: My WIFE Takes the Mic To Discuss Business Family And Life

My Wife Quit Her Job

This is episode 500 of the podcast and I just celebrated my 20-year wedding anniversary so I invited my wife to come back on the show to talk about business, family, and life. What does it take to stay married for so long? How does my wife put up with me? Get the juicy details in this tell all episode. What You’ll Learn The secret to living a balanced life Our 5 year plan How to stay married for 20 years Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference

eCommerce 282
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Lost And Damaged Packages Causing Trouble During The Holidays? Here Are 5 Simple Ways To Avoid Them

lateshipment

The holiday season should be a time for e-commerce businesses to celebrate after making successful sales but not stress about the possibility of your customers holding you accountable for their packages getting lost and damaged in transit. On-time deliveries are a critical factor when it comes to e-commerce deliveries but in most cases, an apology paired with a replacement or a discount can make up for the delay.

eCommerce 130
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Will Generative AI Replace Frontline B2B Marketers?

Forrester eCommerce

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

B2B 428
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to lo

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Why Your Loyalties Should Lie With Amazon, Despite the FTC Lawsuit.

Algopix

If you sell goods on eCommerce and have not heard about FTC’s Lawsuit against Amazon- “The Big One” , then you’re probably living under a rock. To give you a summary, in September 2023, the Federal Trade Commission filed a significant complaint in a federal district court, asserting that Amazon operates as an unlawful monopoly. The FTC and its state partners say Amazon’s actions allow it to “stop rivals and sellers from lowering prices, degrade quality for shoppers, overcharge sellers, stifle in

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7 Quirky Social Media handles to get inspired from

lateshipment

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website.

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Embrace Storymaking To Change Your Sustainability Brand Narrative

Forrester eCommerce

In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.

Marketing 421
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Goop Launches New Mass Beauty Brand at Target, Amazon 

Retail TouchPoints

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty brand that will be sold at Target and on Amazon starting Oct. 22, 2023. Aptly called Good.Clean.Goop , the line features a collection of 14 products, from a foaming jelly cleanser to exfoliating scrubs and daily “chews” for beauty, skin and even mood.

Blog 264
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UK’s first digital proof of age card set to be trailed at c-stores

TalkingRetail

The UK’s first digital proof of age card has been launched by digital identity platform Luciditi with convenience stores set to be part of a testing programme. Age Proof has been designed to safeguard young people needing to verify their age and is accredited by the Home Office-endorsed Proof of Age Standards Scheme (PASS). The.

Retail 122
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By the numbers: How retailers stack up on inventory

RetailDive

Going into Q3, many major players cleaned up their inventories after last year’s surge in stock levels, with benefits to margins. Not everyone fared equally, however.

Retail 119
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Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

Forrester eCommerce

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Does the ‘New’ Bed Bath & Beyond Have the Right Formula for Success?

Retail TouchPoints

In its original incarnation, Bed Bath & Beyond (BB&B) was defined by its in-store experience: exploring exactly what was included in the “beyond” category, checking out the gizmos and gadgets near the cash wrap and then redeeming those ubiquitous 20% off coupons at checkout. In contrast, Overstock.com , which purchased BB&B’s intellectual property following the chain’s bankruptcy earlier in 2023, is an ecommerce pure-play with long-ago roots as a liquidator.

Drop Ship 263
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Just Eat Takeaway.com Unveils AI Assistant and Robot Deliveries in Tech-Driven Expansion

365 Retail

In an era where digitalisation allows consumers to order anything at any time, Just Eat Takeaway.com is stepping up its game. The company is continually evolving its technology to meet the growing consumer demand for convenience, choice, and a seamless experience. AI-Powered Assistant As part of its tech-driven initiatives, Just Eat Takeaway.com is developing an AI-powered assistant aimed at enhancing everyday convenience.

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Toy retail rides pop culture wave to new heights

RetailDive

Leaders at Amazon and Mattel say movies and nostalgia help drive strong consumer interest for iconic brands ahead of the holiday shopping season.

Toys 128
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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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HomeGoods Pulls the Plug on Ecommerce Site

Retail TouchPoints

HomeGoods will shut down its ecommerce site on Oct. 21, 2023. The off-price furniture and décor retailer, a subsidiary of The TJX Companies , made a belated ecommerce debut in September 2021 but now has decided to focus its energies on the in-store experience. “We can confirm that we will no longer offer online shopping on HomeGoods.com after October 21, 2023,” according to a statement from TJX provided to Retail TouchPoints.

eCommerce 255
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Søstrene Grene to Open Flagship Store in Central London Amid UK Expansion Plans

365 Retail

Søstrene Grene , the esteemed Danish homewares and hobby brand, has unveiled plans to open a flagship store in Central London. This development is part of the company’s aggressive strategy to launch 100 new stores across the UK by the end of the decade. Set to open its doors this winter, the new store will be the largest Søstrene Grene outlet in the UK.

Hobbies 112
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Victoria’s Secret and Pink launch adaptive intimates collection

RetailDive

The VS & Pink Adaptive innerwear collection is designed for people with disabilities and features magnetic closures, front adjustable straps and sensory-friendly fabrics.

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Influence, The Memo, and Good Old Project Management

Forrester eCommerce

It’s hard to believe I’ve just turned the corner on my first year at Forrester as a Security & Risk Executive Partner — and what year it has been! Working with top security leaders across all types of industries and incredibly talented co-workers has been rewarding and has challenged me in the best possible way.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.