Sat.Oct 14, 2023 - Fri.Oct 20, 2023

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Benefits of Cross-Channel Tracking in eCommerce

Algopix

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. The goal is to create a cohesive and unified view of the customer journey, regardless of how and where customers interact with a brand.

eCommerce 125
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Capture the Early Bird Holiday Shopper | Salsify

Salsify

Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.

eCommerce 122
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Klarna adds AI-driven shopping lens to app

RetailDive

The tool, which lets users search for items based on a photo, comes amid a slew of new features.

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Managing Browser Extensions to Protect Your Ecommerce Site

UpSellIt

Retailers understand the importance of controlling their website experience, but there’s one common disrupter that remains unaddressed – unwanted third-party browser extensions. These extensions disrupt the user experience by providing unnecessary discounts, reviews, ads, or comparison shopping features that negatively impact your conversions and revenue.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Joe Cicman - Principal Analyst at Forrester, and Jason Cottrell - CEO & Founder at Orium

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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Amazon, Expedia, Glassdoor Launch Coalition to Fight Fake Reviews

Retail TouchPoints

Some of the biggest names in online commerce have formed the Coalition for Trusted Reviews, a cross-industry collaboration seeking to define best practices for hosting online reviews and sharing methods of fake review detection. Founding Coalition members Amazon , Booking.com, Expedia Group, Glassdoor, Tripadvisor and Trustpilot met in San Francisco in October 2022 at the first-ever Fake Reviews Conference, organized by Tripadvisor, where they heard from government, academic and industry profess

Consumer 101
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Holiday spending to surpass pre-pandemic levels: Deloitte

RetailDive

Shoppers are increasing their holiday budgets across income levels despite inflation and the resumption student loan payments.

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More Trending

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

eCommerce 107
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The Innovative Digital Marketing Strategies Leveraging AI

Digital Doughnut

This article will assist digital marketers in grasping the advantages and disadvantages of employing artificial intelligence in their online marketing tactics. You will learn about the effects of AI on online marketing strategies.

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Newly-formed Heavy Duty eCommerce Committee shares insights at MEMA Technology Conference

Pivotree Blog

Fresh from the 2023 MEMA Technology Conference , I feel re-energized and even more passionate about my love for this industry, if that is even possible! I can’t help but praise how much I enjoyed the panel discussion from members of the newly formed Heavy Duty eCommerce Committee (HDeCC). The panel consisted of Collin Shaw, Chief Commercial Vehicle Officer of MEMA, Matthew Wolfe, VP & GM Aftermarket, Americas at SAF-Holland, and Marylou Hornung, Director, Sales Operations at Bendix Commerci

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Meet Izola: Accelerating Forrester’s GenAI Future

Forrester eCommerce

Izola synthesizes Forrester’s research to enable clients to move faster on their top priorities and have more informed conversations with Forrester experts who apply and contextualize Forrester insights to their business-critical initiatives.

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The MVP Mindset: Speed Time to Value and ROI

Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. This masterclass will look at how to get solutions launched and performant in less time and with less disruption than you may expect. In this session, BigCommerce, Bold, Contentful, and Orium dig into the complexity of composable commerce and extract the straightforward solutions you can implement today to deliver value quickly and start building your path

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500: The BIG 500th Episode Twist: My WIFE Takes the Mic To Discuss Business Family And Life

My Wife Quit Her Job

This is episode 500 of the podcast and I just celebrated my 20-year wedding anniversary so I invited my wife to come back on the show to talk about business, family, and life. What does it take to stay married for so long? How does my wife put up with me? Get the juicy details in this tell all episode. What You’ll Learn The secret to living a balanced life Our 5 year plan How to stay married for 20 years Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference

eCommerce 264
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Lost And Damaged Packages Causing Trouble During The Holidays? Here Are 5 Simple Ways To Avoid Them

lateshipment

The holiday season should be a time for e-commerce businesses to celebrate after making successful sales but not stress about the possibility of your customers holding you accountable for their packages getting lost and damaged in transit. On-time deliveries are a critical factor when it comes to e-commerce deliveries but in most cases, an apology paired with a replacement or a discount can make up for the delay.

eCommerce 130
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10 best WordPress email marketing plugins for 2023

Omnisend

Reading Time: 9 minutes 10 Best WordPress Email Marketing Plugins for 2023 “Email marketing is dead.” With so many channels of communication opening up opportunities for individuals and businesses, the debate around email marketing being dead has been an ongoing one. But time and again, as compared to most other channels, email has proven to drive in better business objectives and an unmatched ROI.

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Will Generative AI Replace Frontline B2B Marketers?

Forrester eCommerce

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT.

B2B 453
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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With Supply Chain Still in Flux, Executives Focus on Sustainability, Automation

Retail TouchPoints

For almost as long as retail has existed, the supply chain has contentedly operated behind the curtain. But that all changed with the COVID pandemic, the ripple effects of which brought supply chains into the spotlight. Now the supply chain is a top consideration not just for retail executives but consumers as well. As geopolitical disputes and fragile infrastructures continue to disrupt the global flow of goods, sustainability and automation topped the list of topics among supply chain professi

Supplies 131
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Streamlining Your Checkout Page for success this Holiday Season

lateshipment

Did you know that 7 in 10 customers abandon their cart? (statista). The number one reason for cart abandonment is the additional charges levied during checkout. Streamlining your checkout processes and making sure that your checkout page provides as much information as it can,is a key factor to turning a potential customer into an actual customer. Especially with the holiday rush coming in, you need to optimize every single page.

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Why Your Loyalties Should Lie With Amazon, Despite the FTC Lawsuit.

Algopix

If you sell goods on eCommerce and have not heard about FTC’s Lawsuit against Amazon- “The Big One” , then you’re probably living under a rock. To give you a summary, in September 2023, the Federal Trade Commission filed a significant complaint in a federal district court, asserting that Amazon operates as an unlawful monopoly. The FTC and its state partners say Amazon’s actions allow it to “stop rivals and sellers from lowering prices, degrade quality for shoppers, overcharge sellers, stifle in

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Embrace Storymaking To Change Your Sustainability Brand Narrative

Forrester eCommerce

In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful.

Marketing 445
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success. Lifecycle pricing , which integrates base pricing, promotions and markdowns into one holistic strategy, can help merchants optimize their approach — especially as they strive to lo

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7 festive packaging ideas to drive up the holiday sales

lateshipment

Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how. Why do you need holiday packaging? Great Unboxing experience : There are various social media trends out there, but one trend that’s still existing.

eCommerce 130
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Decoding Amazon EDI Payments: What Sellers Need to Know

Algopix

In the vast realm of e-commerce, Amazon stands as a behemoth, with millions of sellers worldwide utilizing its platform to reach customers and grow their businesses. While the potential for success on Amazon is enormous, navigating the complexities of the platform, including its intricate payment systems, can be challenging for many sellers. Amazon EDI payments, often seen as a mystifying component of the platform, play a pivotal role in the e-commerce ecosystem.

EDI 113
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Adobe’s GenAI Acceleration Bodes Well For Your Company’s Creativity

Forrester eCommerce

With generative AI expanding the ways that companies can create better customer experiences, Adobe last week reinforced its leadership position in genAI for business at its annual event for its core “creator” customer base, Adobe MAX.

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.

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UK’s first digital proof of age card set to be trailed at c-stores

TalkingRetail

The UK’s first digital proof of age card has been launched by digital identity platform Luciditi with convenience stores set to be part of a testing programme. Age Proof has been designed to safeguard young people needing to verify their age and is accredited by the Home Office-endorsed Proof of Age Standards Scheme (PASS). The.

Retail 122
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7 Quirky Social Media handles to get inspired from

lateshipment

As a brand, do you have social media handles? Of course, you do. Every brand has a social media handle which establishes its presence online and communicates with its customers from a social standpoint. Posting regularly on social media also informs the customer about what the brand has been doing. Many customers often search for a brand on social media platforms first, before they go to their official website.

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Understanding Amazon Seller Fees: A Comprehensive Guide

Algopix

Selling products on Amazon has become a popular way for entrepreneurs and businesses to reach a global customer base. While it offers immense opportunities for growth, it’s essential to understand the costs associated with being an Amazon seller. Amazon’s fee structure can be complex and daunting, but with a comprehensive understanding of these fees, you can plan your selling strategy effectively and maximize your profits.

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BI Governance Lets You Have Your Cake And Eat It, Too

Forrester eCommerce

Democratizing enterprise data while trying to stick to a single trusted enterprise data source (i.e., the “single source of the truth”) is a quagmire. Actually, these are two almost opposing objectives.

Customer 444
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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys. Surfacing the right product at the right time sounds simple, but the complexity of a modern retail environment means it’s anything but.

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By the numbers: How retailers stack up on inventory

RetailDive

Going into Q3, many major players cleaned up their inventories after last year’s surge in stock levels, with benefits to margins. Not everyone fared equally, however.

Retail 120
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Akeneo Launches New Supplier Data Manager Offering to Help Retailers and Distributors Onboard Supplier Data More Efficiently

365 Retail

Akeneo , the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced its newest product offering, Akeneo Supplier Data Manager: a simple, scalable, and collaborative way to collect product data from all suppliers. Supplier Data Manager is the next evolution of the Akeneo Onboarder solution, incorporating feedback from customers to better support the different ways in which retailers and distributors collect, enrich and import suppl

Retail 109
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Goop Launches New Mass Beauty Brand at Target, Amazon 

Retail TouchPoints

Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty brand that will be sold at Target and on Amazon starting Oct. 22, 2023. Aptly called Good.Clean.Goop , the line features a collection of 14 products, from a foaming jelly cleanser to exfoliating scrubs and daily “chews” for beauty, skin and even mood.

Consumer 107
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Influence, The Memo, and Good Old Project Management

Forrester eCommerce

It’s hard to believe I’ve just turned the corner on my first year at Forrester as a Security & Risk Executive Partner — and what year it has been! Working with top security leaders across all types of industries and incredibly talented co-workers has been rewarding and has challenged me in the best possible way.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an