Sat.Mar 02, 2024 - Fri.Mar 08, 2024

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Don’t Let Customer Journeys Be Misunderstood

Forrester eCommerce

The plea of the song “Don’t let me be misunderstood” is spot on for customer journeys: In the sixty years since the track was written, a variety of artists are still creating their own versions.

Customer 408
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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Accomplishing this feat requires more than the familiar mantra of right product, right price, right location and right time: it requires an emotional connection via storytelling, nostalgia and a sense of brand history , according to Ryan Ha

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3 Keys to Successful Products on Amazon

Practical eCommerce

Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons. The post 3 Keys to Successful Products on Amazon appeared first on Practical Ecommerce.

eCommerce 112
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5 YouTube Video SEO Tips for Ecommerce Brands

ROI Revolution

An important part of maintaining a YouTube channel is optimizing your videos. YouTube video SEO is key if you want your audience to be able to find, view, like, and comment on them. Read on for some of our top YouTube video SEO tips! 1. Optimize Your Video Titles   YouTube video titles should contain at least five words, with the primary keyword near the start of the title.

SEO 147
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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All-in-One Solutions vs. Best-of-Breed Software: Pros and Cons for Ecommerce Businesses

Smile.io

Operating an ecommerce business demands a balance between providing the best experience for customers while working behind the scenes to make that happen. Behind the scenes is where you navigate the complexities of growing the business, being strategic, and finding the best tools to support your business.  As an ecommerce business, there is a range of different types of software, technologies, and apps you need to help run your business to its full potential.

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‘Clunky’ chatbots disrupt e-commerce experiences, survey finds

RetailDive

AI-powered chatbots are the top reason consumers abandon an online shopping experience, an Intellias survey found.

More Trending

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like me, you wouldn’t even know where to begin finding an outfit to fit some of these. Is there a coastal grandfather option? Should I resign myself to the annals of the formerly presentable? In truth, Gen Z’s are pushing the boundaries of more than just fashion, influencing digital commerce as we know it.

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E-commerce Outsourcing Philippines: Cynergy BPO – Harnessing Advanced Tech to Level the Playing Field

365 Retail

In an age where digital storefronts are as prevalent as their brick-and-mortar counterparts, the strategic application of advanced technology has become the linchpin for achieving e-commerce supremacy. Leading the charge in this technological revolution is Cynergy BPO , a premier outsourcing advisory firm in the Philippines. The company is democratising the digital commerce landscape, enabling businesses of every scale to challenge and compete with retail giants on an equal footing.

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2024 Security Recommendations: Tackle Change Head On

Forrester eCommerce

We recently published the Top Recommendations For Your Security Program, 2024 report for CISOs and other senior cybersecurity and technology leaders. The theme for our annual recommendations report this year centers around the importance of anticipating and leading change. In 2024, our recommendations fall into three major themes for security leaders: Changing tech.

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Klaviyo Email Marketing: 5 Reasons They Stand Out in 2024

Groove

In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular.

Marketing 370
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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3 Keys to Creating Experiences that Gen Alpha Loves

Retail TouchPoints

Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history, according to Matt Smith, Trends Manager at GWI. However, the influence and impact of this consumer base already are significant, considering the heightened role they’ve played in household decision-making processes since the start of the pandemic.

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523: Productivity Tips: How To Get S Done When You Have 7 Kids With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, Toni and I discuss various ways to improve your productivity when it comes to content creation. BTW, Toni has 7 kids, a bunch of businesses and a puppy.

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Relationships, Leadership, And Communication: Advancing Cybersecurity Via Soft Skills

Forrester eCommerce

Relationships matter. As a security leader, you need to be seen by customers, colleagues, C-level execs, and the cybersecurity community as helpful, trustworthy, fair, and with a good dose of empathy. Recently, I had the honor of speaking with the latest cybersecurity cohort at a local program for underprivileged, underserved students.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. Deciding between Klaviyo vs HubSpot will depend on your business goals and needs. The right options can take a lot of the guesswork out of email marketing, automation, and more, leaving you and your team with more time to focus on actually running your business.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Body Shop Canada Follows UK Division into Bankruptcy; U.S. Division Ceases Operations

Retail TouchPoints

The Body Shop Canada has filed a Notice of Intention (NOI) to file for protection under the country’s Bankruptcy and Insolvency Act, following a similar filing by the retailer’s UK arm last month. The Body Shop Canada has ceased online sales, and while its stores remain open, the company plans to close 33 of its 105 locations across the country in the near term.

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How To Sell Textbooks On Amazon | The Complete Guide

My Wife Quit Her Job

Selling textbooks on Amazon can be highly profitable, as Amazon is the biggest bookseller in the world. If buying new textbooks from publishers or distributors is beyond your budget, you can also sell used textbooks on the platform. Selling used is an excellent way to get started in ecommerce with low upfront costs and you can run this side hustle from home while working full time.

eCommerce 230
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CMOs Need A Measurement Strategy That Connects To Business Outcomes

Forrester eCommerce

All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes. However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives.

Marketing 438
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20 Web Design Effects to Enhance Your Website

Groove

The world of retail is fast-paced, and web design is the cornerstone of customer engagement. The magic of effective website design has the power to do more than just appeal to the eye. Websites crafted strategically can act as a conduit to enhance a user’s experience. The result is that you’ll boost engagement simultaneously alongside conversion rates.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Frasers to Shutter Matchesfashion Just Months After Acquisition

Retail TouchPoints

Frasers Group is shutting down luxury ecommerce site Matchesfashion just three months after acquiring the business , saying in a statement that “continued funding requirements would be far in excess of amounts that the Group considers to be viable.” As a result, Matches has been put into administration, the UK equivalent of bankruptcy. Since rebranding from Sports Direct International to Frasers Group in 2019, the company has been steadily growing its slate of fashion and lifestyle brands, which

Fashion 275
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521: How Running A Simple Challenge Can Explode Your Brand’s Popularity With Toni Herrbach

My Wife Quit Her Job

Welcome to a brand new segment of the show called Profitable Audience where my business partner Toni and I discuss all things related to content creation and building an audience. In today’s episode, we are going to cover challenges, and specifically, how to run a challenge that eventually leads to selling a paid product. What You’ll Learn Why challenges are so powerful How to run a challenge for your product How to increase your brand’s popularity Sponsors SellersSummit.com &#

eCommerce 233
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Unlocking the Power of Adobe Services: Forrester’s Overview of 27 Providers

Forrester eCommerce

I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024. Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth.

Marketing 425
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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Are you trying to decide between ActiveCampaign vs Klaviyo? Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience? A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a m

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How To Contact A Seller On Amazon | The Most Reliable Way To Do It

My Wife Quit Her Job

If you’ve ever needed to contact an Amazon seller, you know it’s not always clear how to do it. Maybe you have questions about a product, issues with an order, or need further information. The problem is, finding how to contact a seller on Amazon can be confusing. In this post, I’ll show you exactly how to contact a seller on Amazon.

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Are You Ready For It? The SEC’s Climate-Related Disclosures Dropped.

Forrester eCommerce

The long-awaited SEC Climate-Related Disclosures ruling is finally here. The big theme of the rule is to enable investors to compare the environmental impact of publicly traded companies with not only what is reported but reporting frequency. It applies to publicly traded companies with business in the US.

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Omnisend vs Klaviyo: A Marketer's Perspective on the Best Choice

Groove

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences. They also have some key differences that will help you decide which one is right for your eCommerce store.

Marketing 195
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online. According to a report released in December by the National Retail Federation and Appriss Retail, for every $1 billion in sales, the average retailer incurs $145 mil

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Takeaways from eTail Palm Springs 2024

Fastr

Last week, the retail industry’s top minds gathered in California for eTail Palm Springs 2024. Across the multiple days packed with presentations and panel discussions, insights were shared, strategies were uncovered, and actionable takeaways were highlighted. But there were a handful of common threads between speakers – key themes that attendees couldn’t ignore at the event and shouldn’t ignore as they lead their brands through 2024.

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Why Can’t My Sellers Adapt More Quickly?

Forrester eCommerce

How recently did your company leadership issue a directive implying that the sales team must change their behavior? Not long ago, if yours is like most revenue organizations.

Customer 426
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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs One critical aspect that retailers can often neglect is the post-purchase experience for customers. In retail, it’s not uncommon for companies to adopt the latest shiny tech to wow customers , yet what happens after a sale is arguably more impactful on long-term business success.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib