BigCommerce
SEPTEMBER 12, 2017
Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations.
RTP blog
SEPTEMBER 15, 2017
By Mike Maughan, Qualtrics Drastic changes have occurred in retail this year. In just six months, over 300 retailers have filed for bankruptcy, including Gymboree, Gander Mountain, Radio Shack, rue21, Payless and Gordman Stores. And the future appears uncertain for a number of others. While it’s easy to call online shopping the culprit, the numbers aren’t all grim, which indicates there is more to the story.
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Kissmetrics
SEPTEMBER 14, 2017
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale.
My Wife Quit Her Job
SEPTEMBER 11, 2017
If you’ve been selling physical products online for any length of time, chances are you’ve hit a few customer service snafus along the way. Even if you run a robust operation, processing large volumes of orders inevitably results in mistakes and situations that are beyond your control. For example, most online stores rely on 3rd party shippers to deliver their products to the end customer.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Groove
SEPTEMBER 15, 2017
6 Places to Eat and Drink in Baltimore. undefined. We always get so excited when conferences in our industry come to our hometown. It really gives us a chance to show off our great city and amazing neighborhoods, and as part of that spirit, I wanted to share 6 of my favorite places to eat and drink during your stay.
RTP blog
SEPTEMBER 12, 2017
By Adam Blair, Executive Editor Even for a company that routinely generates big headlines, Amazon made quite a splash with its purchase of Whole Foods in June. The retailer got even more attention when it lowered prices on key items at the grocer-formerly-known-as-“Whole-Paycheck” in late August. But Amazon is after more than just a public relations spike, or even the 25% customer traffic increase that it generated, according to Bloomberg.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
SEPTEMBER 11, 2017
Plain and simple, product manufacturers and brands must publish and synchronize product data across all their selling platforms, or risk decreased consumer sales and loyalty due to poor experiences. Solid product content is critical for your company’s for digital success.
My Wife Quit Her Job
SEPTEMBER 13, 2017
Today, I’m really happy to have Jordan Harbinger back on the show. Jordan and I were part of the same mastermind group a while back and he runs one of the top 50 most popular podcasts in iTunes called the Art Of Charm. His podcast gets millions of downloads per month and he’s had some incredible guests on the show including Shaq, Mike Rowe, Tony Hawk, and Gary V.
RTP blog
SEPTEMBER 11, 2017
By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. The most crucial advice for retail marketing managers is that they have until the end of September to prepare — otherwise, certain inventory, ad formats and tracking capabilities won’t even be available.
Kissmetrics
SEPTEMBER 11, 2017
Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. Or even intuitive. But it’s the only way to avoid these five analytics blinders.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Ecommerce Platforms
SEPTEMBER 14, 2017
Calling all marketing students and students of technology science! This is the Ecommerce Scholarship page, where we ask you to submit your application to potentially receive a contribution to go towards your tuition and school supplies. At Ecommerce Platforms, we strive to locate products, platforms, marketing tools and tips so that entrepreneurs and ecommerce professionals can establish the most effective systems for selling anything from new inventions to eBooks.
GetElastic
SEPTEMBER 13, 2017
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new level of business agility.
RTP blog
SEPTEMBER 13, 2017
With Amazon , Walmart and now The Home Depot dabbling in voice-activated shopping, it’s apparent that leading retailers are taking the technology very seriously. And given customer adoption, they should be. More than 35 million Americans will use a voice-activated assistant device at least once a month in 2017, a nearly 130% jump from last year , according to eMarketer.
OrderDynamics
SEPTEMBER 14, 2017
Online vs In-Store: 3 Surprising Facts You Need To Know. A new KPMG study, “ The Truth About Online Consumers ”, released in June 2017 that surveys 18,430 consumers world-wide, packed a few surprising results regarding online vs in-store regulars. Before divulging the three surprises, what do you think is the answer to the following three questions: Who spends more on online shopping, men or women?
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
SEPTEMBER 13, 2017
What are some of your main goals as an ecommerce professional? Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service? All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site
GetElastic
SEPTEMBER 13, 2017
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new level of business agility.
Rishi Rawat
SEPTEMBER 11, 2017
I saw an ad for an interesting product on Instagram. So I clicked it.
Klaviyo
SEPTEMBER 13, 2017
You’ve got a welcome series, a weekly newsletter, and maybe even another automated flow setup. You’re off to the races with your ecommerce email marketing strategy, right? Then it hits. You’ve plateaued. Your open rates hover around the same percentage and the gains you saw in the beginning of your email marketing efforts have slowed. It’s time to level up.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
SEPTEMBER 11, 2017
Popups and promotional banners are only useful if they're targeted to the customer seeing them. Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately. It also depends on where the customer is located in the shopping process.
ChannelSale
SEPTEMBER 13, 2017
Your products are just as good as your listing skills. As ridiculous as that quote sounds, it’s very true. You might have the best products in your collection, your sales will remain slow unless they are listed well on the marketplaces. Be it Amazon, eBay or Walmart—competition is very high on each of the platforms and ranking higher for selected keywords on their internal search engine result pages is difficult.
Sailthru
SEPTEMBER 11, 2017
How do you know if your personalization strategy is working? It sounds like a simple question. After all, there are no shortage of metrics to measure the effectiveness of any particular communications campaign. And that’s precisely the problem. In an environment where marketers are constantly pressured to show short-term results, it’s all too tempting to use short-term metrics to illustrate just about everything – including the power of personalization.
Bronto
SEPTEMBER 14, 2017
To help you prepare for the influx of shoppers, we've asked several industry experts for their hottest tips to "sleigh" your way to holiday earnings. The post Deck the Halls With Revenue This Year appeared first on Bronto Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
SEPTEMBER 14, 2017
If you've ever hired a developer, you may have wondered whether or not one of your own workers (or yourself for that matter,) could have done the job yourself. In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules. That's not the case anymore. A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond.
TradeGecko
SEPTEMBER 13, 2017
In line with our ‘Mastering eCommerce’ series commitment to enable merchants to scale and grow their eCommerce businesses, we share 3 key strategies to optimize your eCommerce store for mobile.
A Better Lemonade Stand
SEPTEMBER 11, 2017
In our latest roundup of the best ecommerce resources we’re bringing you some of the most noteworthy updates from the biggest players in the ecommerce industry. The post Ecommerce Monthly: August Review & Roundup appeared first on A Better Lemonade Stand.
Sailthru
SEPTEMBER 12, 2017
Everyone knows that Amazon is a retail and technology powerhouse. Its loyalty program, Prime, boasts an estimated 80 million members. More than 40 percent of everything sold online in the U.S. is sold through Amazon. The company has a market capitalization approaching half a trillion dollars. Many retailers set strategies specifically assuming that they either will or will not compete against Amazon.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Ecommerce Platforms
SEPTEMBER 12, 2017
Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized. The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish. In this Woo Reviews (by Wiremo) review, we're going to cover a plugin that hopefully mitigates all of your problems with reviews.
Smile.io
SEPTEMBER 14, 2017
As the summer ends and we collectively start settling back into our regular routines, you might find yourself taking the time to step back and critically assess your business’ performance.
Wiser
SEPTEMBER 11, 2017
It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space. While dynamic pricing seems intimidating, fixed pricing causes businesses to miss out on profit and potential sales. Modern day dynamic pricing uses pricing intelligence and competitive insights, along with supply and demand to automatically update pricing.
FastSpring
SEPTEMBER 14, 2017
Modifications to your website shouldn't be made on a whim. Instead, it's important that you conduct extensive A/B testing to determine whether the changes you want to make are going to make a positive impact on your bottom line. This is especially crucial for your shopping cart functionality.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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