Sat.Jan 29, 2022 - Fri.Feb 04, 2022

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. However, with so much competition, standing out can feel like an impossible task. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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How analytics is shaping retail's new frontier

RetailDive

AI-driven SaaS applications, services and IoT technology are the keys to next-generation retail environments.

Retail 98
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Retailers put stores at the center of their growth strategy

RetailWire

A firm that tracks foot traffic in stores has published a list of 10 companies and concepts to watch in 2022 that have established their physical locations as foundational to future growth. The list includes Raising Cane’s Chicken Fingers, Dutch Bros. Coffee, Gopuff, Blink Fitness, Warby Parker, Allbirds, Arhaus, pOpshelf, Burlington and Sephora inside Kohl’s.

Retail 59
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5 CBD Industry Predictions for 2022

BigCommerce

There’s no doubt that the CBD industry has exploded quickly since hemp first became federally legal in 2018.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Infrastructure Limitations Make Rural Communities More Vulnerable To The Mental Health Crisis

Forrester eCommerce

There’s been massive adoption of virtual care for mental health that has granted more accessibility to mental health support. Forrester predicts 60% of virtual visits this year will be for mental health treatment. In addition the availability of virtual care for mental health is more widely available than ever before made available to patients through […].

Customer 369
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How Retailers Can Establish an IoT-Based Smart Building Strategy

Retail TouchPoints

The increasing dominance of ecommerce and the growing prevalence of disruptive technologies have sped up the digital transformation of brick-and-mortar retail. As the retail industry shifts, so do customer expectations. Retailers are facing a multifaceted challenge to meet customer experience standards while tackling increasing competition, skyrocketing location costs, hiring challenges, advancing technologies and the growing need to contribute sustainable solutions.

Retail 359

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Mobile Express Checkout: PayPal’s Payment System

Groove

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Mobile express checkout is PayPal’s mobile version of their express checkout service. It streamlines the checkout process by eliminating unnecessary steps upon completing a purchase, such as entering personal shipping, billing and payment

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Simplicity Underpins Future Payment Fabric And The Future Of Payments

Forrester eCommerce

The future of payments will see firms shift focus from consumers toward businesses, embedding payment technology (not payments), and programmable payments in a quest to mitigate complexity.

Payments 369
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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Heidersbach spoke during Coresight Research ’s AI-Powered Language: A New Era of Enhanced Customer Engagement webinar. “ I actually think we’ve done ourselv

Marketing 312
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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Kissmetrics

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? In this analysis, we only looked at companies that ranked well and had at least a 4-star review or higher. These businesses aren’t just liked by Google, they’re also liked by customers.

SEO 244
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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390: The Secret To Growing A YouTube Channel Fast, Naturally With Jake Thomas

My Wife Quit Her Job

Today I’m excited to have Jake Thomas on the show. Jake is the founder of Creator Hooks where he analyzes the secret psychology behind what makes people click and how to come up with engaging content ideas. In this episode, we discuss the elements of a great headline, how you can blow up your YouTube channel, podcast, TikTok, or any content-related site with the power of copy.

Channel 156
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It’s Time!! Augment Human Ingenuity With AI To Scale Creativity

Forrester eCommerce

Technology plays a significant role in helping firms unleash creative innovation. Artificial intelligence is a perfect example. But AI can also help humans be more creative and therefore represents a great opportunity for enterprises to scale more creativity throughout their organization. AI Is Maturing Fast And Is Getting Better At Increasing Human Creativity In 2014, […].

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The Home Depot Holds Virtual Career Day, Aims to Hire 100,000 New Associates

Retail TouchPoints

The Home Depot is planning to hire more than 100,000 associates ahead of the busy spring season as shoppers continue to show interest in home improvement projects. Additionally, the retailer will host a Virtual Spring Career Day event on Feb. 16, to help jobseekers find the right role for them and learn about growth opportunities within the company.

Supplies 304
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Customer Acquisition vs Retention

Groove

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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AliExpress Shipping & Tracking – Cainiao Vs Standard Vs ePacket Vs DHL

My Wife Quit Her Job

When you buy from AliExpress, you must choose from a wide array of AliExpress shipping options that are not well explained. Every vendor offers different AliExpress shipping methods and most shipping carriers are Chinese companies that are not well known outside of Asia. You also have to choose whether to ship from AliExpress warehouses in the US, France, Germany, Russia, Spain, Poland, Belgium, Australia and Turkey in addition to China.

Shipping 156
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Navigating The Business Roundtable’s Roadmap for Responsible AI

Forrester eCommerce

Last week, the Business Roundtable (an influential group of CEOs of major US companies) published a Roadmap for Responsible Artificial Intelligence. While many companies are already thinking about responsible AI due to market forces such as the impending Artificial Intelligence Act in Europe and the demands of values-based consumers, this announcement will elevate the conversation […].

Consumer 366
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Salesforce Acquires Atonit to Add a Marketplace Platform to its Ecommerce Portfolio

Retail TouchPoints

Salesforce will acquire Brazilian marketplace solution Atonit , adding marketplace capabilities to its own ecommerce platform. Salesforce will share more details regarding the product roadmap once the acquisition closes, which is expected before April 30, 2022. “Marketplace capabilities are becoming imperative for leading commerce platforms, and customer demand for more purchasing options and greater flexibility is growing,” said Salesforce in a statement.

eCommerce 303
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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.”

Omniconvert

Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.

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It’s Groundhog Day Again — The State Of Enterprise Ransomware Defense

Forrester eCommerce

Ransomware — an attack that makes us feel like we’re Bill Murray trapped in a Groundhog Day loop. It’d be a safe bet that if Punxsutawney Phil was tasked with predicting ransomware, he’d see his shadow every Groundhog Day. Buckle up for some wintry, miserable, ransomware weather, because ransomware attacks have been increasing and evolving […].

Customer 365
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Kohl’s Rejects Acquisition Offers, Creates Plan to Protect Against Hostile Takeovers

Retail TouchPoints

Kohl’s Board of Directors has rejected the acquisition offers from Sycamore Partners and Acacia Research , stating that “the valuations indicated in the current expressions of interest which it has received do not adequately reflect the Company’s value in light of its future growth and cash flow generation.” Additionally, the retailer has adopted a “poison pill” shareholder rights plan to prevent hostile takeovers. it’s likely that the plan is an effort to keep the company whole despite pressure

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Always. Be. Testing.

Steve Dennis

Will the Metaverse completely transform your company? Hard to say. Would the response rates (and ultimately the profitable enrollment) of your prospective high value customers be improved through increased personalization? Perhaps. Can a more tailored, hybrid go-to-market strategy drive greater share of wallet and market share? Could be. In a VUCA world , few things are certain.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same day, all of her online accounts, as her business platforms, were closed down in accordance with the authorities' stipulations.

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B2B Buyers Click On Ads, But They Take These Three Non-Click Actions More Often

Forrester eCommerce

Clicking on a display advertisement isn't even in the top five actions taken by B2B buyers in response to advertising. Here's the top three.

B2B 369
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Crate & Barrel, Walmart, Wayfair Among First Retailers to Deploy Pinterest Home Décor AR Try-On

Retail TouchPoints

Pinterest has launched AR try-on for home décor products, enabling “Pinners” to virtually place items in their home and try before they buy from a retailers including Crate & Barrel , CB2 , Walmart , West Elm and Wayfair. Try-on for home décor is powered by the Pinterest Lens camera search technology and follows the launches of virtual try-on functionalities for lipstick and eyeshadow.

Retail 297
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Supply chains were made to be broken. Will the industry fix them?

RetailDive

All kinds of things can go wrong with long, complicated networks of firms spanning the globe and often concentrated by geography. Last year, it all went wrong.

Supplies 136
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Uscreen Review (Feb 2022): Your Guide to the Uscreen Video Platform

Ecommerce Platforms

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business. This all-in-one platform promises a convenient way for business owners to grow their streaming business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding.

Payments 104
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Asking The Right Questions For B2B Marketing ROI

Forrester eCommerce

The “right” formula for calculating marketing ROI depends on the underlying business question that you are looking to answer.

B2B 370
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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Alternative Supply Chain Options. Supply chain concerns are still rampant, and this is causing serious reconsideration of supply chain dependencies and the search for ways to better safeguard against the challenges of the past two years.

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10 No-Holds-Barred Predictions For Retail In 2022

Steve Dennis

Predicting the future in the dynamic world of retail—particularly in the throes of a lingering pandemic—may be a fool’s errand. Nevertheless, I am at it again, having also just taken stock of how I did with my list of Retail Predictions from 2021. So here, in no particular order, are my prognostications for this year. We also discussed these on the latest episode of the Remarkable Retail podcast. 1.

Retail 113
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.