Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 147
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Ecommerce Seasonality 101

Salsify

Ecommerce sales volumes are steadily increasing. According to Statisa , ecommerce is predicted to account for nearly a quarter of total global retail sales.

eCommerce 157
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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago. It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other dir

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Your Guide to Digital Influence in Retail | Profitero

Profitero

eCommerce has taken off like a rocket over the past several years and continues to accelerate. In fact, 55% consumers are expected to increase their online shopping in the next 5 years, according to a recent multi-national consumer report by Profitero.

Retail 148
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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

Wiser

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs.

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5 Effective Strategies for Competitive Price Benchmarking

Algopix

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. This is where competitive price benchmarking comes into play. Competitive price benchmarking is the process of analyzing and comparing your product prices with those of your competitors to gain insights and set comp

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What Is Retail Therapy? | Salsify

Salsify

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

Retail 78
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493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry

My Wife Quit Her Job

Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot.

PPC 233
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An eCommerce Agency's 5 Best Social Media AI Tools For Online Sales

Groove

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

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Splunk Is Good For Cisco, But Cisco Needs to Convince Splunk Customers That Cisco Is Good For Them

Forrester eCommerce

On Sept 21, Cisco announced its intention to buy Splunk for $28B in cash, it’s largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

Customer 491
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in the current retail environment that will bring more clarity to the numbers.

Retail 326
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494: The Blueprint For Making $100K+ With A Shopify Store – Family First Friday

My Wife Quit Her Job

In this Family First Friday episode, I provide you with a blueprint that all successful Shopify stores follow to make 7,8 and even 9 figures with their online store. It is a blueprint that when executed properly almost guarantees success. Tools Mentioned My Free Mini Course –Join for free PickFu – Get 50% Off Pickfu Ahrefs – Try Ahrefs What You’ll Learn 3 Things Customers To Look For While Shopping How To Collect Emails And Phone Numbers On Your Site How To Generate Traff

Shopify 250
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The Benefits and Risks of Generative AI in Ecommerce

Fastr

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 147
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“The Blob” Is Poisoning The Security Industry

Forrester eCommerce

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Magazine 458
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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TikTok Launches First-Party Measurement Solution for Advertisers

Retail TouchPoints

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok feed means that consumers often see content that inspires them — but they don’t act upon that inspiration until much later, according to the company.

Events 289
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Utilizing SWOT Analysis to Unleash Your Brand’s Potential

Wiser

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights for your business by analyzing internal and external factors. Its simplicity and effectiveness make it a favorite amongst businesses of all sizes, helping them to understand their internal and external landscape better.

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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 130
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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester eCommerce

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.

Marketing 451
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX.

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UpSellit Awarded Best Global Strategy at 2023 CJ Excellence Awards

UpSellIt

UpSellit took home the award for “Best Global Strategy” at the 2023 CJ Excellence Awards! We’re proud to receive this recognition as it highlights our commitment to innovation and our ability to navigate the complexities of a global marketplace. With our consistant dedication to client success, we’re inspired to continue executing cutting-edge campaigns as a leading technology partner in the affiliate space.

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The Benefits and Risks of Generative AI in Ecommerce

Fastr

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 130
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Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws

Forrester eCommerce

A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go,NET, Java, Rust, and Node.js.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Retail TouchPoints

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number of current initiatives — including plans to introduce commerce capabilities into its mobile game House Flip — and promised that “over the next year, you’ll see us test a variety of experiences in virtual worlds that connect to commerce at stores and vice versa.

Games 278
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Holiday Retail Forecasts and Predictions 2023

RIS News

For retailers, the holiday season is here. Succeeding in the next few months and into 2024 requires analyzing and understanding shoppers. Here to help retailers strategize, RIS presents our fourth annual guide to peak selling season.

Retail 136
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Walmart, Target follow Amazon with early start to holiday sales

RetailDive

Consumer electronics retailer Best Buy has also stepped up, with deals set to start several weeks ahead of Black Friday and Cyber Monday.

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What Do Tadpoles And VoC Programs Have In Common?

Forrester eCommerce

I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Retail TouchPoints

Total spending on Halloween is expected to reach a record $12.2 billion this year, up from 2022’s record $10.6 billion , according to a National Retail Federation (NRF) and Prosper Insights & Analytics survey. Nearly three-quarters ( 73% ) of people will participate in Halloween-related activities this year, up from 69% last year. In a return to pre-pandemic behaviors, more consumers plan to throw or attend a party ( 32% ) or to take their children trick-or-treating ( 28% ) this year, althou

Consumer 278
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Scurri announces partnership with ArrowXL extending two-person and bulky delivery options

365 Retail

Scurri , the next-generation delivery management platform, today announces a strategic partnership with ArrowXL – the UK’s largest and longest established two-person home delivery specialist – allowing retailers on the Scurri platform to deliver bulky and larger size online orders across the country. With over 40 years of experience in the UK logistics sector ArrowXL make over two million deliveries on average each year.

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Adidas says its stance has not changed on Ye after CEO comments

RetailDive

Bjørn Gulden said the situation was, “Very unfortunate because I don’t think he meant what he said, and I don’t think he’s a bad person, it just came across that way.

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Payment Processing Is Not Commoditized: Optimization Tactics

Forrester eCommerce

Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.