Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 147
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Ecommerce Seasonality 101

Salsify

Ecommerce sales volumes are steadily increasing. According to Statisa , ecommerce is predicted to account for nearly a quarter of total global retail sales.

eCommerce 157
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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago. It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other dir

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Your Guide to Digital Influence in Retail | Profitero

Profitero

eCommerce has taken off like a rocket over the past several years and continues to accelerate. In fact, 55% consumers are expected to increase their online shopping in the next 5 years, according to a recent multi-national consumer report by Profitero.

Retail 148
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

Wiser

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs.

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5 Effective Strategies for Competitive Price Benchmarking

Algopix

In the ever-evolving world of eCommerce, pricing has become a critical factor that can make or break a business. With countless online stores vying for the attention and wallets of consumers, it’s crucial for eCommerce businesses to have a competitive pricing strategy in place. This is where competitive price benchmarking comes into play. Competitive price benchmarking is the process of analyzing and comparing your product prices with those of your competitors to gain insights and set comp

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What Is Retail Therapy? | Salsify

Salsify

We all engage in a little retail therapy now and then — gifting ourselves the occasional treat is a proven mood booster, and it’s harmless when done in moderation.

Retail 78
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493: The Easiest, Maintainable Way To Run Ads For Your Online Store With Brett Curry

My Wife Quit Her Job

Today, I have my good friend Brett Curry back on the show. Brett runs OMG Commerce, which is an ecommerce agency that specializes in PPC advertising. In this episode, we discuss a way to advertise your products on Google that is about as hands off as it gets. And, it works really well for ecommerce stores. If you aren’t running Google Performance Max ads yet, you should give it a shot.

PPC 242
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An eCommerce Agency's 5 Best Social Media AI Tools For Online Sales

Groove

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

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Splunk Is Good For Cisco, But Cisco Needs to Convince Splunk Customers That Cisco Is Good For Them

Forrester eCommerce

On Sept 21, Cisco announced its intention to buy Splunk for $28B in cash, it’s largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

Customer 481
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in the current retail environment that will bring more clarity to the numbers.

Retail 270
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494: The Blueprint For Making $100K+ With A Shopify Store – Family First Friday

My Wife Quit Her Job

In this Family First Friday episode, I provide you with a blueprint that all successful Shopify stores follow to make 7,8 and even 9 figures with their online store. It is a blueprint that when executed properly almost guarantees success. Tools Mentioned My Free Mini Course –Join for free PickFu – Get 50% Off Pickfu Ahrefs – Try Ahrefs What You’ll Learn 3 Things Customers To Look For While Shopping How To Collect Emails And Phone Numbers On Your Site How To Generate Traff

Shopify 260
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Our Agency's Top 5 AI Social Media Content Marketing Tools For Online Sales

Groove

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. With billions of active users engaging in constant online conversations, the challenge of standing out amidst the digital noise has never been greater. However, the advent of artificial intelligence (AI) has ushered in a new era of possibilities, offering a range of innovative tools designed to optimize social media strategies and drive digital success.

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“The Blob” Is Poisoning The Security Industry

Forrester eCommerce

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Magazine 443
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Verizon Prepaid Brand Opens 50th Los Angeles Store

Retail TouchPoints

Total by Verizon , the telco’s prepaid wireless brand, will mark its one-year anniversary this month with the opening of its 50th store in greater Los Angeles, part of an aggressive retail expansion in Southern California and nationally. Since its debut, Total by Verizon has launched in more than 50,000 national retail locations and opened hundreds of exclusive stores around the country, with more planned for the remainder of 2023.

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The Benefits and Risks of Generative AI in Ecommerce

Fastr

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 147
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The Best Product & Lifestyle Photography AI Tools for eCommerce Stores

Groove

T he rapidly evolving world of AI in eCommerce means that artificial intelligence tools have become indispensable for businesses seeking to optimize their operations, enhance customer experiences, and drive growth. Let's explore a range of AI-powered tools that can be used by eCommerce merchants today. From product photography and social media to video content, copywriting, email marketing, search engine optimization, and customer support, these tools offer innovative solutions to streamline pro

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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester eCommerce

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.

Marketing 436
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Walmart Pilots Pet Services Center in Georgia

Retail TouchPoints

Walmart has opened its first-ever Pet Services center at the same store in Dallas, Ga. Where it piloted the first Walmart Health center. “Now customers will be able to conveniently access their family’s basic health care solutions in one central location, including the health care needs of their furry friends,” said Kaitlyn Shadiow, VP of Merchandising for Pets at Walmart U.S. in a statement.

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Monolith vs. Microservices: Which is Best for the Modern E-Commerce Business?

Fabric

In system design, a monolithic architecture refers to a design where all components and functionalities of a system are tightly integrated. In e-commerce, monolithic designs lead to unified and self-contained systems that handle various aspects of an online store, including catalog management, cart and checkout, payment processing, order management, customer management, and more.

eCommerce 130
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How Generative AI is Impacting SEO for Ecommerce

Fastr

In the ever more crowded world of ecommerce, retailers can’t risk getting lost in the shuffle. A big part of this, as we’ve discussed in the past , relies on an organization’s ability to design and provide unique and dynamic experiences for their customers. But this is only one facet of what must be a multi-tiered brand strategy. After all, no one will be wowed by your incredible website, if they aren’t directed to it to begin with.

SEO 130
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Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws

Forrester eCommerce

A full-stack developer must program in HTML/CSS and JavaScript as well as be responsible for back-end development of sever-side processes for data storage and retrieval, business logic tasks, authentication, and integration with third-party APIs in programming languages such as Go,NET, Java, Rust, and Node.js.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Retail TouchPoints

Total spending on Halloween is expected to reach a record $12.2 billion this year, up from 2022’s record $10.6 billion , according to a National Retail Federation (NRF) and Prosper Insights & Analytics survey. Nearly three-quarters ( 73% ) of people will participate in Halloween-related activities this year, up from 69% last year. In a return to pre-pandemic behaviors, more consumers plan to throw or attend a party ( 32% ) or to take their children trick-or-treating ( 28% ) this year, althou

Consumer 248
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Utilizing SWOT Analysis to Unleash Your Brand’s Potential

Wiser

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique that can provide valuable insights for your business by analyzing internal and external factors. Its simplicity and effectiveness make it a favorite amongst businesses of all sizes, helping them to understand their internal and external landscape better.

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The Benefits and Risks of Generative AI in Ecommerce

Fastr

AI is all the rage and its popularity does not look to be slowing down any time soon. In nearly every industry, AI-based tools are promising massive benefits, especially when it comes to design projects. Solutions like ChatGPT and image generators allow teams to create, essentially, anything they can imagine, simply by entering a prompt. With that power at their fingertips, those who truly understand how to harness AI strategically—not as a curiosity or a top-down replacement—can find new ways t

eCommerce 130
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What Do Tadpoles And VoC Programs Have In Common?

Forrester eCommerce

I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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TikTok Launches First-Party Measurement Solution for Advertisers

Retail TouchPoints

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The immersive nature of the TikTok feed means that consumers often see content that inspires them — but they don’t act upon that inspiration until much later, according to the company.

Events 243
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UpSellit Awarded Best Global Strategy at 2023 CJ Excellence Awards

UpSellIt

UpSellit took home the award for “Best Global Strategy” at the 2023 CJ Excellence Awards! We’re proud to receive this recognition as it highlights our commitment to innovation and our ability to navigate the complexities of a global marketplace. With our consistant dedication to client success, we’re inspired to continue executing cutting-edge campaigns as a leading technology partner in the affiliate space.

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Holiday Retail Forecasts and Predictions 2023

RIS News

For retailers, the holiday season is here. Succeeding in the next few months and into 2024 requires analyzing and understanding shoppers. Here to help retailers strategize, RIS presents our fourth annual guide to peak selling season.

Retail 136
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Payment Processing Is Not Commoditized: Optimization Tactics

Forrester eCommerce

Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.