article thumbnail

The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

article thumbnail

Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 TOP WordPress email subscription plugins (free + easy to use)

Omnisend

Reading Time: 9 minutes Many people fear that adding an email subscription plugin to their WordPress site is a complicated affair. The truth is, adding an email subscription plugin to your WordPress site is a simple and affordable way to grow your audience. This article unveils 10 of the best email subscription plugins for WordPress.

article thumbnail

Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

article thumbnail

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. Here are 9 influencer marketing examples from multi-million dollar brands, exactly what they did, why it works and more. For example, you could say something like, “We thought you’d like to try our new product”.

Marketing 419
article thumbnail

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

article thumbnail

The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Additionally, if there are any hiccups in the road, such as a delayed order for example, be transparent with your customers. Ensuring your store’s capability of fulfilling orders on multiple channels is pivotal to selling consumer packaged goods online and increasing revenue.