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Media Networks Beyond Retail: How to Activate Your Right to Win

Retail TouchPoints

Enterprise identity technology can connect dots across complex customer journeys hidden even within a company’s own first-party data, uncovering a granular understanding of consumers and freeing up more data to drive personalization and brand loyalty. This level of granularity is crucial for commerce media networks.

Retail 275
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Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics.

Marketing 362
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What Does Artificial Intelligence Mean for the Multichannel Retailer?

Sailthru

Retailers are constantly talking about the future, but what technologies are going to take them there? All four are great examples of how artificial intelligence can be a game-changer for a multichannel retailer. Over the next three to five years, AI will play a significant role in the multichannel retail market.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

For example, shoppers can research products online, place an order through a mobile app, pick up the item from a nearby store, and even return or exchange it back online. Multichannel Retailing Multichannel retailing offers products or services through various independent channels, such as physical stores, websites, catalogs, and mobile apps.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

For example, more than half of the average corporate marketer’s budget went to digital media before the pandemic. Embrace multichannel marketing. For example, if you’re a furniture retailer, you may want 3D imagery of your products and an immersive showroom.

Marketing 344