article thumbnail

The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

article thumbnail

Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

“Gen Z has been involved with every aspect of the brand, from packaging to branding to experience,” said Shai Eisenman, Founder and CEO of Bubble, a skincare brand that recently shifted from DTC to omnichannel. Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips For Building a Successful Loyalty Program

Omnisend

Develop an omnichannel loyalty program. Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Create an omnichannel experience without increasing your workload. Gamify your loyalty program. Add VIP tiers.

article thumbnail

5 Tips For Building a Successful Loyalty Program

Omnisend

Develop an omnichannel loyalty program. Although omnichannel marketing and customer support initiatives are not new, most companies struggle to integrate these omnichannel tactics into their loyalty programs. Create an omnichannel experience without increasing your workload. Gamify your loyalty program. Add VIP tiers.

article thumbnail

Relationship marketing and its benefits with examples

lateshipment

Steps in relationship building Omnichannel messaging With the rise of the digital presence, there are so many channels in which customers prefer to browse. The whole concept of Peloton is to sell their exercise equipment to the customers and build a relationship with them by engaging with them through media.

Marketing 130
article thumbnail

How to create a winning affiliate program for your ecommerce store

Omnisend

A vendor partners with an affiliate, who will promote the vendor’s products or services on their channels (typically on their social media, blog, or YouTube channel). When you partner with an affiliate, you tap into a stream of omnichannel traffic that increases your brand reach. Drives traffic across several channels.

eCommerce 148
article thumbnail

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

How can smart vending machines amplify your omnichannel commerce strategies? Lululemon took “branding exercise” to another level when it placed vending machines strategically across marathon training routes in New York and Chicago. The global intelligent vending market is projected to grow 17% over the next 4 years (Technavio) to $12.45

Vend 135