The Next Generation of Shoppers Needs a Next-Generation Strategy
Retail TouchPoints
SEPTEMBER 6, 2022
Make no mistake, this is a treacherous environment for retailers, which must make complex and difficult decisions about where to invest and divest, how to train employees, which technologies to employ and so on. strikes Gen Z as cumbersome, slow and old-fashioned. Three suggestions: Adapt to where and how Gen Z wants to shop.
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