Remove Games Remove Industry Remove Search Marketing Remove SEO
article thumbnail

How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second , we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. Take advantage of guest posting.

SEO 225
article thumbnail

Boost Your Online Sales: Top Tips From An Ecommerce Search Engine Optimization Agency

Shopping Signals

From optimizing content to making sure SEO best practices are followed, these top tips will help you get ahead of the competition and start seeing more sales rolling in. With these easy-to-follow strategies, you’ll have all the tools necessary to create an effective SEO strategy and increase your bottom line.

article thumbnail

The Definitive Guide to Online Reputation Management

Kissmetrics

Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation: Aggressive SEO : Ranking on pages one or two of Google for your industry and brand name is one of the best ways to push down bad publicity. A strong SEO strategy can protect your brand by pushing down negative feedback.

article thumbnail

Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

Industry: Seasonal Retail. Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Industry: Automotive. Industry: Education.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172