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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? It’s all made possible through local search marketing.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. SEOs can look around the world for trending information that needs to be conveyed to clients.

SEO 264
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How Long Does SEO Take? What To Expect

Inflow Insights

It’s no surprise then that, in 2021, companies are expected to spend tens of billions of dollars on search engine optimization (SEO). SEO works, but it takes time — and it’s important to know just how much before you start investing. How Long Does SEO Take? Some aspects of SEO will yield results more quickly.

SEO 156
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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). As a result, it is crucial to stay up to date on Google’s updates to maintain an effective search strategy.

SEO 272
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335
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Local SEO: Complete Checklist for Success

ROI Revolution

What Is Local SEO? Local SEO focuses on using various strategies and tactics to increase rankings in local search results. A local search can involve the use of a local keyword (e.g. top restaurants in Raleigh) or the search engine can deduce a location from a user’s device. The Local SEO Checklist.

SEO 92