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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping. Where we go Moving Forward. Today, loyalty is everything.

Retail 277
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335
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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution.

Games 104
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YouTube Cross-Network Reports: Understanding Video’s Impact on Your Customer’s Path to Purchase

ROI Revolution

Dive deeper into all the possibilities YouTube has to offer in our report, YouTube Advertising: Success on the World’s Second Largest Search Engine. You’ll uncover Expert insights to maximize brand awareness and scale customer acquisition, game-changing strategies to enhance your brand’s authority and trustworthiness, and more!

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
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Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

Industry: Seasonal Retail. Channel: Paid Search Advertising (YouTube and Display). After a tumultuous 2020, one of our clients in the retail industry who sells a highly competitive seasonal product was feeling uncertain about what buyer interest was going to look like. Industry: Automotive. Industry: Education.