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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? There are a lot of misconceptions about online reputation management.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of consumers use social media to watch livestreams.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Additionally, make sure that your display advertising game is up to par. In the meantime, check out some more recent ecommerce news below: February 2020 Marketing News Recap. 2020 Social Media Water Cooler: New Facebook Tests and Privacy Updates. 2020 Industry Updates: Google Search, Amazon Business, and Macy’s Retail.

eCommerce 204
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

And brands that are new to the Amazon advertising game and haven’t quite found their footing are often left in the dust. It will also be vital to focus on social media platforms like Instagram, Snapchat, TikTok, and YouTube. Consumers love video, especially on social media platforms, and smart brands will follow consumers.

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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 Social media ad spend will surpass $56 million this year, with advertisers spending an average of $153.85 Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022.