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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Get Ideas for Social Media Campaigns.

Marketing 335
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Negative Media Coverage : Phineas T. How do you do this?

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. Who Uses DuckDuckGo?

SEO 325
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Be sure to measure everything so that you can accurately analyze the true impact of events on your brand and make informed decisions moving forward. Additionally, make sure that your display advertising game is up to par. In the meantime, check out some more recent ecommerce news below: February 2020 Marketing News Recap.

eCommerce 204
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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. You can also find a link to their website and their social media profiles within their cover image.

SEO 225
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

You can optimize your brand’s presence for conversions across your entire digital marketing strategy, including: Your website’s checkout experience (e.g. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media. As the pandemic wanes, social media usage may decline.

Marketing 172