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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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The Future of Experiential Retail

Retail TouchPoints

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Retail 278
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
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The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

Frugal Freddie is not just value-conscious; he is also the uber-informed shopper. He wants brands to take the time to study consumer behaviors and insights in real time, and use that data to personalize their marketing efforts specifically to Frugal Freddie’s needs.

Consumer 263
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Why Are Keywords So Important for Your Website?

Kissmetrics

The next section on Ubersuggest gives you some information about the webpages currently ranking in the top 10. In the following section, there’s detailed information about the keyword. You can see the search volume over time, the number of people clicking on organic and paid search results, and the searchers’ age ranges.

SEO 363
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The Definitive Guide to Online Reputation Management

Kissmetrics

So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away! is better than a late reply with more information.

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. Who Uses DuckDuckGo?

SEO 325