article thumbnail

How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Nearly half of all Google searchers are looking for local information. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Advantages of Local Search Marketing.

article thumbnail

Cookieless Paid Search Marketing: What to Expect

ROI Revolution

For example, if a user visits a website, say productsite.com, the site can set a cookie to capture information about the user’s preferences. The update will have more significant impacts to advertising on social media platforms like Facebook. User Privacy Laws & Your Paid Search Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Get Ideas for Social Media Campaigns.

Marketing 335
article thumbnail

The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? Negative Media Coverage : Phineas T. How do you do this?

article thumbnail

The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

You can optimize your brand’s presence for conversions across your entire digital marketing strategy, including: Your website’s checkout experience (e.g. Ad copy on Amazon, paid search, social media, or anywhere else you advertise. Social Media. As the pandemic wanes, social media usage may decline.

Marketing 172
article thumbnail

The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 There’s a lot of valuable information here, but for the sake of this exercise, you’re focused primarily on the backlinks section. Social Media Impacts Bing SEO.

SEO 363