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Shopping Cart Abandonment: 7 Tips to Capture Revenue

Groove

What is Shopping Cart Abandonment? Shopping cart abandonment occurs when potential buyers add products to their carts but do not complete their transactions. Abandoned carts in eCommerce aren't a new problem. of carts remain un-purchased. Shopping Cart Abandonment Tips.

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Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Optimizely

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. Can’t wait till the next episode of Marketing Unboxed? Cart Abandonment. Checkout Process.

Marketing 305
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Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing

Optimizely

So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more? Watch the full episode of Marketing Unboxed to find out! ?Want Cart Abandonment.

Marketing 230
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Creating a Better eCommerce Customer Experience

Groove

However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 370
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Three suggestions: Adapt to where and how Gen Z wants to shop.

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Harry Rosen Goes ‘Headless’ to Support Digital Service Shift

Retail TouchPoints

Rosen noted that going to market so quickly without a completely polished experience would normally be “pretty unthinkable.” Stylists pre-select items based on clients’ needs and preferences and then fill virtual shopping carts for them to review. If shoppers begin their journey in a store, they can easily finish it online.