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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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Using an Innovation Litmus Test to Find a Great eCommerce Digital Marketing Agency

Inflow Insights

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. Example of Innovation in Pay-Per-Click Advertising: Using a Brand’s Audience to Create Strategic Facebook PPC and Google Shopping Campaigns.

PPC 109
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. If your brand and website has been around for more than a few years, and you haven’t performed a full content inventory and audit yet, there’s no time like the present.

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5 Brilliant Advertising Strategies for Your Online Store

eCommerceFuel

As an eCommerce entrepreneur, you’re probably wondering how you can stay ahead of the game. Pay Per Click (PPC) is the kind of digital marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, PPC is a way to buy traffic to your site, rather than trying to get organic traffic. Source: Google.

PPC 55
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How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

You’ll earn brownie points by taking the time to identify a problem you can solve and presenting a solution in a format that feels tailored, not mass-produced. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising.

B2B 290
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. This is a huge mistake.

eCommerce 109