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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two. Digital video will also hit its stride.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Over 30 million users log on to watch a total of 5 billion videos each and every day. billion searches per day. For Gen Z-ers, YouTube is more than just a video-sharing site.

SEO 225
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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Synthesia might not be an all-encompassing marketing solution, but it works wonders in helping you create engaging videos that can aid your campaigns. The platform uses deep fake technology to create presentation-style videos with human presenters, who “speak” the script that you deliver to them through text. Go to the top 2.

Marketing 118
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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

eCommerce 204
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The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. What if someone Googles your brand name and finds defamatory content?