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YouTube Cross-Network Reports: Understanding Video’s Impact on Your Customer’s Path to Purchase

ROI Revolution

That is why Google has developed Cross-Network Reports , which allow advertisers to more accurately measure YouTube’s role in the customer journey within the attribution reports in Google Ads. Don’t miss our guide to Replatforming Your Website: Avoid Marketing Pitfalls. Eager to opt-in or think this sounds great?

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

From creating campaigns to analyzing custom reports, the new Google AdWords experience is more intuitive and allows for much quicker navigation within your account. Download our special report, outlining the 9 AdWords Traps That are Draining Your Profits. Still need help?

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

So as the battle for control of the beauty market moves online, the industry is approaching a watershed moment, when the market share of traditional, established beauty brands is being seriously threatened by innovative publishers and content creators. This could be a pivotal tipping point in the space.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Click here for the full report: The Costly Penalties of Going Out of Stock ).

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Many blogs reported the fact as a negative public relations case. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. It uses defamatory language It reports false information It is aimed at damaging the company’s reputation. Did they like your service/product?

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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