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Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset

Retail TouchPoints

Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. Combine that with concerns about shipping delays for those products that are in stock and it should come as no big surprise that gift cards are looking pretty good to shoppers this year.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business. items, etc).

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Lowe’s Launches New Loyalty Program for DIYers

Retail TouchPoints

Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program for home improvement professionals. We created this loyalty program with their home improvement needs in mind, just as we did with the MVP Pro Rewards program for our Pro customers. Image courtesy Lowe’s

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16 ways to improve Average Order Value during the holidays

lateshipment

16 ways to improve Average Order value during the holidays 1. A popular type of bundling during the holiday season is the gift set. Gift Set during the Holidays 2. Add gifting options Customers are shopping at your site often looking to buy gifts for their loved ones. Gift Wrapping Option from Amazon 3.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Optimizing customer loyalty is essential for improving the lifetime value of current customers. Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Tip 7: Focus on delivery: Fast delivery is still a priority and 79% offer free shipping.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications. When customers place ecommerce orders, the last thing they want is an unhappy surprise.