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Will Prime Day’s Rising Tide Lift All Boats, Or Swamp Them?

RTP blog

The RTP team discusses how retailers should handle Prime Day, and whether the event is a true opportunity for merchants to capitalize on, or just another venue for Amazon to continue its dominance. I think the tactic of getting promos out ahead of Prime Day is a smart one that all retailers feeling the heat from Amazon should consider.

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online.

Retail 278
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Target Leads Omnichannel Holidays in Online Growth, Digital Media Brands Open Pop-Ups, and The Wall Street Journal Personalizes Its Mobile App

Sailthru

The holiday season is swirling with omnichannel and online retail news. Target’s marketing efforts this year included populating its site and blogs with gift guides and holiday ideas. Domino will cover the workshops in its online editorial content, and any mentions of that brands in that content will be supplemented by ads.

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5 Ways to Elevate Your Unboxing Experience

Smile.io

In this day and age, taking an Amazon-like approach to online retail makes your brand more easily forgettable. This is because while the online space is crowded with many businesses competing for people’s attention, an unboxing is unique in the sense that it’s a one-on-one in-person experience with a captive audience.

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5 Emails That Subscription Retailers Should Be Sending – With Examples

Lemonstand

To break through the noise, online retailers, especially subscription eCommerce companies , must make it a priority to create meaningful communications for their audiences. In the example below, Birchbox offers its new subscribers a welcome gift—a 15% off coupon. Offer a small gift or store credit as a sign of appreciation.

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How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

SellBrite

For example, you could offer special discounts for Cyber Monday, free shipping on all orders from now until the end of the year, or special pricing on bundled products that people may want to buy as gifts. Industry bloggers or editors of product review sites who can feature your products and campaign in an upcoming post.

eCommerce 149
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Best Ecommerce Platform Australia (Nov 2021): Top Picks

Ecommerce Platforms

Square can accept a wide range of payments, including gift cards, and it helps with tracking your inventory, so you don’t end up selling out of crucial products. Features include: Dedicated tools for retail and restaurants. The Wix Editor is extremely versatile, so you can bring all kinds of templates to life in a unique way.