Will Prime Day’s Rising Tide Lift All Boats, Or Swamp Them?
RTP blog
JULY 11, 2018
The RTP team discusses how retailers should handle Prime Day, and whether the event is a true opportunity for merchants to capitalize on, or just another venue for Amazon to continue its dominance. I think the tactic of getting promos out ahead of Prime Day is a smart one that all retailers feeling the heat from Amazon should consider.
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