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Holiday Season Marketing Calendar and Shipping Deadlines [2021]

lateshipment

As a retailer, getting holiday spend insights is just one-half of the game. The other is being aware of the important dates and deadlines associated with shipping carriers and important eCommerce events. Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data.

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Four Ways Ecommerce Brands can Overcome the Overstock of Excess Inventory

Retail TouchPoints

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues to be in flux as inflation maintains a strong grip on budgets everywhere. This means the way consumers shop has drastically changed as new financing options rise in popularity.

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Americans are Embracing Subscription Services and Digital Goods in a Big Way

Retail TouchPoints

More than one-third of Americans said that none of the gifts they gave during the 2020 holiday season were shipped. This means that all the gifts they provided were either digital products in the form of subscriptions that didn’t require shipping, or gifts that they delivered in person.

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If Your Store Had no Ecommerce Fraud This Holiday Season, You May Have a Larger Problem

Retail TouchPoints

The cost of fraud to retailers is up 6.6% And merchants may have been extra concerned about fraud during the holiday shopping season, because the crush of holiday orders and unusual shopper behavior (binge-buying, shipping to multiple addresses) can make it hard to detect fraudsters online and at curbside for BOPIS pickups.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Differentiating on product and price has become harder and harder.

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Holiday Retail Trends 2023: Essential Insights for Online Brands & Retailers

Wiser

With this knowledge, brands and retailers can tailor their future strategies to align with consumer behavior and preferences. This, in turn, can lead to a significant increase in a brand or retailers’ revenue. With these advantages in mind, it becomes clearer why the 2023 holiday season was dominated by eCommerce.

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Mother’s Day Marketing Tips for Online Retailers

ecomdash

Make a Mother’s Day Gift Shop. Your Mother’s Day gift shop should have gift ideas for all the different types of mothers people buy gifts for (mothers, stepmothers, wives, daughters, sisters, aunts, friends, etc.). Make a Mother’s Day Gift Guide. This is different than the gift shop mentioned above.