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Multichannel Commerce Series: Optimize Every Channel

ChannelAdvisor

This is the final installment in our new, weekly blog series on multichannel commerce. A multichannel commerce framework is key to generating positive business growth by implementing and operating a diverse set of channels. Build your portfolio strategy by channels utilizing product groups. Missed the first few blogs?

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Multichannel Commerce Series: Optimize Every Channel

ChannelAdvisor

This is the final installment in our new, weekly blog series on multichannel commerce. A multichannel commerce framework is key to generating positive business growth by implementing and operating a diverse set of channels. Build your portfolio strategy by channels utilizing product groups. Missed the first few blogs?

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Myth #1: Omnichannel and multichannel are the same. While they might sound similar, omnichannel and multichannel are NOT the same. Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. Aberdeen Group ). This is one of the biggest offenders.

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Sailthru Joins the CM Group Family of Brands

Sailthru

For more than 10 years, Sailthru has helped modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. We’re thrilled to announce the next chapter in Sailthru’s story: We’re now a part of CM Group’s family of brands.

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Jewelry Retailers: Prepare Your Curbs, not Your Cases, for 2021

Retail TouchPoints

Why Multichannel for Jewelry Retailers? These forays into multichannel enhanced the overall customer experience, improved conversion rates and added to Signet’s ability to meet customers whenever and however they chose to shop. The only option if it wanted to remain in business was to become a pure ecommerce shop.

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Georgia Hartley-Brewer, Senior Consultant at people advisory business New Street Consulting Group examines the reasoning behind this upwards industry trend. For distributers and wholesalers, the emergence of multichannel business access points necessitates price transparency, and price equity.

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4 Questions with CM Group CEO Wellford Dillard

Sailthru

Since 2008, Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. Now we’re in an even better position to do so as a part of CM Group, under the leadership of CEO Wellford Dillard.