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Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. They don’t.

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. People who shop online, add one or more products to their shopping cart but do not complete the purchase are considered cart abandoners.

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Klaviyo Abandoned Cart: 5 Strategies to Increase Conversion

Groove

Whether you use SEO best practices, social media, or your customer email list, once a customer arrives at your online storefront, you want them to convert and not leave a Klaviyo abandoned cart. When customers leave a Klaviyo abandoned cart, it's often because they were distracted by something else. According to Hubspot, 73.9%

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Paid Search Strategy: 4 Tips To Drive More Customers

Groove

To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. this can be anything from location and age group to education level and more. Determine what keywords your competitors' ads are showing up for, and consider adding those keywords to your ad groups.

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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

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How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Recommend cohesive strategy for current websites. Google Shopping, Search & Display Campaigns. In addition, we leveraged audience targeting, such as interest and affinity audiences, lookalike audiences, shopping cart abandoners, Facebook page visitors, YouTube channel visitors, website visitors and those who bought samples.

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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

Customize, automate, schedule and compose messages to as large or as small of a group as you'd like. HubSpot automated workflows can be used to promote new content, capture abandoned carts , follow-up with customers post-purchase and so much more. Send very specific offers or messages to a group of prospects. Schedule a call?

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