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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question.

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Everything You Need to Know About WooCommerce Payment Gateways

SellBrite

The average rate of cart abandonment among shoppers is 69.8%, and of the reasons given, 6 out of 10 are related to payments, according to Baymard Institute. However, once the buyer has decided to purchase, there comes the next all-important step — payments. What are WooCommerce payment gateways? Image Source.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Here’s why cancellation confirmation emails are indispensable: Facilitate returns. You can also rate how satisfied they were with your service and what you can do to improve. These invaluable insights can help you optimize your products, services, and marketing strategies. Compliance and documentation. Be on time.

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The SMS Marketing Trends to Watch in eCommerce

GetElastic

Retailers and service providers are paying attention to that behavior and are eager to create commerce experiences that align with how the average consumer goes about their day - without the need for extra steps, or a method outside of what is considered comfortable. Send Payment Confirmation Source: semaphore.co Source: Messageiq.io

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eCommerce UX: How Website Design Affects Conversion Rates

Groove

In this comprehensive blog post, we'll explore how graphic design and UX intersect to create a high-converting eCommerce website, covering topics such as creating visually appealing websites that also offer a great user experience, designing with eCommerce metrics and KPIs in mind, and balancing branding with UX recommendations.

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Order cancellation emails: a guide for ecommerce success in 2023

Omnisend

Here’s why making the most of your cancellation confirmation emails can be invaluable: Facilitate returns. You can also rate how satisfied they were with your service and what you can do to improve. These invaluable insights can help you optimize your products, services, and marketing strategies. Be on time.

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What Is the YouTube Measurement Program (YTMP)?

Kissmetrics

YTMP provides a clear list of all the approved partners that YouTube recommends we use in conjunction with the video platform. It provides trusted and approved independent companies recommended by YouTube. Now, when you’re choosing a new tool or software, you can choose from a variety of companies recommended by YouTube.