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Kroger Media Network Makes the Leap into CTV

Retail TouchPoints

‘s retail media advertising business, Kroger Precision Marketing (KPM) , has teamed up with sell-side advertising platform Magnite to expand its media offerings into the realm of connected and online TV. The Kroger Co.

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8 Ways E-Commerce Teams Can Improve Brand Image

ChannelAdvisor

In this article, we’ll look at the different levers available to retail teams when it comes to improving brand image. Improved market coverage, which positively impacts your brand awareness. Identify Gray Market Sellers. The unauthorized sale of branded products occurs within the gray market.

eCommerce 105
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92 Small Business Tax Deductions to Use Now (+11 You Should Never Try)

BigCommerce

So far in this Ecommerce Tax Handbook we’ve covered sales tax , Amazon FBA , and tax law deadlines. Advertising & marketing. Continuing education for yourself to maintain licensing and improve skills. Now we’re on to the fun stuff: deductions. Taxes are business as usual, but so are a lot of other things. Amortization.

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Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage

365 Retail

And, leveraging insights doesn’t just improve CX, MoEngage’s data also shows it can build out ROI on marketing spend. The post Almost half (45%) of retailers now experience customer churn rates upwards of 51%, according to the latest data from MoEngage appeared first on 365 RETAIL | The Latest Retail News.

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What It Takes To Provide Epic Social Media Customer Care

RTP blog

Brands today need to prioritize a detailed and thorough social media handbook. If brands aren’t constantly caring for, evolving and improving their social media experience, customers will quickly tire and take their business elsewhere. The audience on social media is billions strong and growing each day.

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How to Use LinkedIn Insights in an Actionable Way

Kissmetrics

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. Developing the ideal buyer persona is something all great marketers must do. What Are LinkedIn Insights?

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?