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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. E-commerce shipping is the last part of the pre-purchase customer journey before the buy button is clicked.

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Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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How to Overcome E-commerce Shipping & Delivery Challenges

lateshipment

Frequent Shipping and Delivery Challenges and How You Can Overcome Them High Shipping Costs Skyrocketing shipping costs are the most frequent challenge for both e-commerce merchants and customers. A not-so-fun fact is that shipping is arguably one of the biggest cost-centers for any e-commerce business. items, etc).

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Gen X Homeowners Making Improvements.

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2020 Holiday Marketing Calendar and Shipping Carrier Deadlines Retailers Must Know

lateshipment

Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions. Retailers, on the other hand, will need to put in efforts from their end to survive and have a good holiday season run. Read on to get access to all the critical data you need to plan your delivery game this holiday season.

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How to Sell & Ship Perishable Goods Online

Groove

In eCommerce, brands are constantly searching for new ways to make their products accessible to new markets. Brands can then assess new geographic market opportunities to offer their products in-store. Shipping Requirements. The list of effects from these shipping requirements goes on for quite a while. Customer Distance.