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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. Loyalty programs. These key investments and opportunities include: Mobile experience.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A timely benefit of improved first-party data management is the ability to better engage with existing customers. In all likelihood, brands will have to invest in technology or identify a partner to unite and activate their first-party data.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. That’s omnichannel marketing.

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The Digital Consumer Age Of Retail: Moving Beyond Omnichannel

RTP blog

To stay relevant, retailers need to understand consumers’ changing shopping habits, improve their technology systems to provide the shopping experience consumers expect across channels and anticipate and prepare for retail’s future needs. Today’s retailing requires multichannel orchestration that blends digital and physical order fulfillment.

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Toolstation tackles omnichannel challenges with K?rber

Retail Technology Review

Körber is working with Toolstation, one of Britain’s fastest growing suppliers of tools, accessories and building supplies to the trade, home improvers and self-builders, to evolve its multichannel capabilities to meet consumer demands.