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Online Survey Platforms Improve Advertising Testing Through Better ‘Listening’

Retail TouchPoints

Online surveys have long reigned near the top of the ad testing toolkit by providing the fastest, most efficient way to gather valuable consumer feedback throughout the creative process. Besides adding depth to traditional survey data, these techniques also improve data quality. Making Surveys Better Listeners.

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Generative AI For Marketing In APAC: Call For Survey Participation

Forrester eCommerce

What are generative AI’s key potentials to improve marketing efficiency? Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? How leading brands are using generative AI for […]

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ACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience

Forrester eCommerce

ACI and FeedbackNow are committed to enabling this so CX leaders can improve the passenger experience. Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

When surveys and focus groups occur before a product launch, participants often don’t have any practical experience with the product yet, and insights are more guesswork into how the public may react. Improved customer service. Enhanced demand planning.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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Sales Leaders Can Improve Sales Productivity By Focusing On Four Wellness Steps

Forrester eCommerce

Sales leaders want to continuously improve sales productivity. However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals.

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Do You Know The $-Value Of Improving CX?

Forrester eCommerce

We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” But for now, here’s a… Sneak Peek […].